This page shows the analytics of the app.
After generating the link you can share it for store marketing purposes. The order summary shows the result of a customer who comes back and places an order using any of these links. From this total summary, you can decide which links are beneficial for you in making sales.
When a customer comes back to your site then it is considered as a visitor. You can see how much traffic is generated through this app and as data of each short link is shown in different lines it would be easier for you in comparison.