10 Busiest Shopping Days of the Year Shopify Merchants Must Know

As a Shopify merchant, timing is everything, especially when it comes to maximizing sales on the busiest shopping days of the year.

These days are prime opportunities to connect with customers when they’re most likely to hit the “Buy Now” button. 

Knowing when these crucial dates fall in the holiday marketing calendar gives you the edge to plan your promotions and stock your shelves.

So, let’s take a deep dive into the top shopping days every Shopify merchant should mark on their calendar in 2025.

10 Busiest Shopping Days of the Year

Black Friday

Date: Friday, November 28, 2025

Black Friday has evolved from a one-day in-store event to a global online shopping phenomenon. 

In 2024, U.S. consumers spent a record $10.8 billion online, marking a 10.2% increase from the previous year. 55% of all these sales came from mobile devices. 

For Shopify merchants, Black Friday presents a prime opportunity to boost sales. Implementing strategies such as early promotions, exclusive bundles, and flash sales can help capitalize on the increased consumer spending.

Black Friday shopping history is intersecting. Earlier, US store owners were facing losses until the day after Thanksgiving. They referred to the period before Thanksgiving as ‘in the red’. They turned a massive profit post-Thanksgiving, which they called being ‘in the black’. Hence the term Black Friday.

Cyber Monday

Date: Monday, December 1, 2025

Cyber Monday is the official online shopping holiday, and in 2024, it saw a record $13.3 billion in U.S. sales, surpassing even Black Friday for the first time.

As a Shopify merchant, Cyber Monday presents a golden opportunity to capitalise on ecommerce holiday trends. You can offer discounts on categories such as electronics, gadgets, and fashion. 

Super Saturday

Date: Saturday, December 20, 2025

Super Saturday, the Saturday before Christmas, sees a massive surge in retail activity, both in-store and online. In 2024, Super Saturday saw an increase of foot traffic by 58% as compared to the previous year, even surpassing Black Friday (51%) in retail sales. 

For Shopify merchants, Super Saturday is crucial for last-minute gift shoppers. Consider offering same-day shipping or “last-minute deals” on popular gift items. 

Back to School Season

Date: August – September of every year

The Back-to-School shopping season is a critical time for merchants, especially those selling school supplies, apparel, and tech. It typically starts in late July and peaks in early September as schools across the United States begin their academic year.

In 2024, the average U.S. consumer spent $874.68 on back-to-school shopping, leading to a total of $36 billion in sales across the entire retail period.

For Shopify merchants, this is a great time to target parents and students with promotions on school supplies, fashion, and tech products. Offer student discounts or bundle deals to entice back-to-school shoppers looking for value.

Singles Day

Date: Saturday, November 11, 2025

Singles Day originated in China as an anti-Valentine’s Day celebration for singles. Over time, it became one of the busiest shopping days of the year. In 2024, global sales reached a record-breaking $203 billion, marking a 27% year-over-year increase.

Singles Day in USA targets Millennials and Gen Z, leading the charge as they seek personal rewards and self-care items like beauty products, fashion, and tech. Shopify merchants can capitalize on this by offering exclusive discounts, emphasizing “treat yourself” messaging.

Fathers Day

Date: Sunday, June 15, 2025

Father’s Day isn’t just about celebrating dads; it’s a golden opportunity for Shopify merchants to tap into a highly lucrative shopping season.

In 2025, U.S. consumers are expected to spend a whopping $24 billion on gifts for their dads, from tech gadgets to personalized gifts.

Focus on personalized gifts as they are popular on Father’s Day. Whether it’s custom-engraved tools or monogrammed apparel, these unique gifts resonate with customers looking to make Dad feel extra special on his day.

Christmas Day

Date: Thursday, December 25, 2025

Christmas Day may mark the end of the holiday shopping season, but it still holds tremendous potential for sales for Shopify merchants. 

Global sales on Christmas Day hit $994 billion in 2024, with a 3.6% increase from the previous year. For Shopify merchants, Christmas Day is all about last-minute gift shopping and post-holiday sales. Focus on flash deals and discount offers. 

Boxing Day also provides the best post Christmas sales opportunity to encourage customers to make final purchases.

Halloween

Date: Friday, October 31, 2025

Halloween is more than just costumes and candy; it’s a major retail event that provides Shopify merchants with a golden opportunity to stand out. Total spending in 2024 reached $11.6 billion in the U.S. alone, with costumes, candy, and decorations leading the charge.

Costumes, party supplies, and spooky decor items should be the top priority for Shopify store owners. Tap into seasonal promotions and offer discounts on Halloween-themed products.

Valentine’s Day

Date: Friday, February 14, 2025

Valentine’s Day spending reached a record $27 billion in 2025, exceeding our expectations. 

It has now become a full-blown shopping event where consumers are spending billions on everything from customized jewelry to flowers and chocolates. 

Valentine’s Day is another shopping holiday where personal gifts take priority. Baked food items, chocolates, flowers, and customized gifts always trend.

Fourth of July

Date: Friday, July 4, 2025

What better way to celebrate freedom than by boosting your sales? In the previous year, Americans spent $15.5 billion on their Independence Day celebrations. 

The Fourth of July is more than just about fireworks and BBQ; it’s a prime retail holiday where Americans are eager to spend on everything. These include patriotic-themed apparel, outdoor gear, alcohol and food items.

Now that you know the busiest shopping days of the year, keep these tips in mind to make the most of them.

Tips to Handle the Biggest Shopping Days of the Year

Here are some practical and actionable tips to help you get ahead of the game in the retail calendar 2025.

Get Your Shopify Ready for High Traffic

When shoppers are on a mission, there’s no time to waste. Make sure your store can handle a surge in traffic. Check load times, ensure your checkout process is smooth, and verify that everything works perfectly across all devices.

Update Your Inventory and Stock Up

You know that one item that everyone wants during the business shopping day of the year? Make sure you’ve got plenty of it in stock. Start by analyzing what sold out last year, then adjust your inventory so you’re not caught off guard.

Create a Sense of Urgency

Shoppers love feeling like they’re getting in on something exclusive. Use countdown timers on your site, create a sense of urgency with “Limited Stock” or “Last Chance” messaging. 

Offer Free Shipping or Discounts

Everyone loves free shipping, so why not throw it into the mix for a little extra incentive? It can be anything from free shipping on orders over a certain amount to a discount for a limited time.

Use Shopify apps like iCart to offer discounts or free shipping in your shopping cart efficiently.

Prepare Your Holiday Ecommerce Strategies

As these busiest shopping days of the year roll around, the key to success lies in how well you prepare.

As Shopify experts, we suggest optimizing your website, planning promotions ahead of time, and leveraging urgency, you’re setting yourself up for major success. 

With a little foresight and a lot of heart, you can turn these biggest holidays of the world into your most profitable days of the year.

Busiest shopping days of the year FAQs

1. What is the busiest shopping day of the year?

The busiest shopping day of the year in USA is typically Black Friday. It marks the start of the holiday shopping season. 

2. Do other countries do Cyber Monday apart from the USA?
Yes, Cyber Monday is no longer exclusive to the U.S. Many countries, including Canada, the UK, Australia, and parts of Europe, have embraced Cyber Monday. 

3. How many days is the Black Friday?

Black Friday officially lasts one day, typically on the Friday after Thanksgiving. However, retailers have extended it into a weekend-long event. Additionally, the Black Friday shopping period often spills over into Cyber Monday, creating a five-day shopping event in the USA.

4. Is Cyber Monday only online?

Yes, Cyber Monday is specifically focused on online shopping, which is why it has gained so much traction with Shopify store owners. 

5. How to prepare your store for the busiest shopping days of the year?

To prepare your store for the busiest shopping days of the year, optimize your Shopify site for mobile shopping and ensure fast checkout to handle the increased traffic.