As a Shopify expert, home decor is one of the categories I come across often.
When someone lands on your Shopify home decor store, they decide in seconds if your brand feels like “their style” or not.
So your job is simple. Make that feeling clear right away. But there’s more to it.
In this blog, you’ll see real Shopify home decor store examples and what they do right, so you can model the same structure without copying their design.
You will also get expert tips on how to run a successful home decor store along with the best themes and apps.
Top Shopify Home Decor Store Examples
Parachute
Parachute focuses on comfort-first home essentials like bedding, bath linens, and decor. The store feels like it’s built for shoppers who want quality basics and a clean design.
What I liked: Their category structure is simple and buyer-friendly (Bedding, Bath, Decor, Best Sellers). That reduces confusion when making a decision. This matters a lot in home decor, where options can get overwhelming.
Plus, I loved their categories. Customers can shop by color, new arrivals, fabric type, bestsellers, and type of product (Bedding, bath, baby)
Burrow
Burrow sells modern furniture with a big focus on modular sofas and sectionals. The core USP is flexibility: furniture that can adapt to your space and move easily with you.
What I liked: Their messaging is super clear around modular benefits (grow, move, adapt). New Shopify store owners can learn from this: Pick your biggest USP and repeat it everywhere.
Their product photography is fantastic. Shoppers can really imagine the sofas being in their home before buying. Invest in a good camera and expertise in clicking product photos.
Brooklinen
Brooklinen sells premium bedding essentials like sheets, comforters, and pillows. They brand themselves as providing “better sleep” solutions. They also push reassurance hard with guarantees and fast shipping for their products.
What I liked: Their trust signals are front and center (premium materials, guarantee, shipping). For a new store, adding trust signals is a must.
Shoppers bounce if they do not trust your store instantly. They also added customer reviews in product pages and cart pages, which helps them to reduce cart abandonment.
Interior Define
Interior Define is built around customizable furniture, especially sofas and sectionals, plus other home decor. Their big selling point is personalization: size, fabric, configuration, and design support.
What I liked: They make their personalization services feel organized instead of complicated. Stores can copy this idea by guiding shoppers with clear options and plain-language choices.
McGee and Co.
McGee & Co. sells a wide range of home products, from pillows and decor to furniture, lighting, rugs, and kitchen items. It’s designed to help customers create a complete, styled home look in one place.
What I liked: Their catalog feels “styled,” not random. That’s a huge lesson for new Shopify home decor stores: curate like a collection, not like a warehouse.
It’s easier for shoppers to go through products when they are curated perfectly. Moreover, I also loved their content for the product. I found it simple to read, and all the necessary information is neatly provided.
Magnolia
Magnolia sells home decor, furniture, kitchen essentials, and lifestyle goods. They position themselves as thoughtful pieces that help you create a home you love, not just buy items.
What I liked: Their category direction is clean (furniture + lighting collections, room-based shopping). For a beginner store, this is how you make browsing feel simple.
Jungalow
Jungalow is a bold, creative home brand rooted in nature. It spans across decor and lifestyle-style products, with a very unique POV.
What I liked: The brand voice is unmistakable. New stores often look generic at launch, and Jungalow shows how far a strong personality can carry your whole store experience. They do not have a huge inventory, which helps them to keep their store clean and orderly.
Horne
HORNE curates modern furniture, lighting, and home accessories from well-known design brands. It is a gallery-style curated marketplace for modern design lovers.
What I liked: This curated approach + featured brands instantly signal quality. Shopify home decor stores can copy the “curation” feel by tightening product selection and using strong category pages that sell.
Best Apps for Shopify Home Decor Stores
iCart Cart Drawer Cart Upsell
For upsells and cross-sells
In home decor, the most natural upsells are “complete the look” add-ons.
Examples that convert well:
- Cushion cover + insert
- Wall art set (pair or trio)
- Table decor bundle (runner + candles + vase)
This is where Shopify upsell apps like iCart let you add cart drawer upsells and product bundles inside the cart experience.
Shoppers see a simple “you might also like” or bundle offer right before checkout. That timing matters because they already have buying intent, and you are just helping them finish the setup.
SEOWILL - Trust Badges & Icons
To add trust badges
If you have just started your store, you will struggle with one big problem: people do not trust you yet.
Trust badges fix that with secure checkout and payment icons.
Apps like SEOWILL help you choose trust badges according to your store’s needs. It is easily customizable and is one of the best free Shopify apps.
JudgeME Product Reviews App
For product reviews
Product reviews are non-negotiable for any ecommerce store. Shoppers need proof from real buyers before they spend on decor.
JudgeMe is the best product review app that I have come across. I absolutely love its automated review collection and user-friendly interface.
GemPages
For building webpages
A page builder app matters a lot in Shopify home decor because people buy with their eyes. Better layouts help you sell more products
Apps like GemPages let you build pages using drag-and-drop sections, so you can create a more custom-looking store without touching code.
Which is the Best Shopify Theme for Home Decor?
I will advise starting with the best free Shopify themes for home decor. Themes like Dawn, Dwell, Vessel, and Trade are completely free, and you can add these themes to your store.
If you want to invest a little in your store, you can go with paid Shopify themes. Themes like Craft, Comfort, and Next are perfect for home and decor stores.
Tips to run a successful Shopify home decor store
Pick one clear niche and stick to it
Don’t launch a home decor store that sells everything. Start with one category (like wall art, cushions, or table decor). Your store will feel curated, not random.
Make browsing simple
Build collections by room and style (Living Room, Bedroom, Minimal, Boho). Put these right on the homepage, so first-time visitors find their path fast.
Visuals matter
Use lifestyle photos that show the product in a real space, plus one close-up. This helps people to visually scale the products based on their home environment.
Wrapping Up
Your Shopify home decor store needs to feel focused, easy to shop, and visually clear from the first click. If your niche is right, your collections make sense, and your product pages answer questions fast, you’ll already stand out from most new stores.
Now keep it simple. Launch with your best products, collect reviews early, and improve your store every week based on what people actually click and buy.
FAQs for Shopify home decor
1. Which are the best examples of Shopify websites for home decor?
If you want real, proven Shopify home decor examples, start with brands Shopify itself has featured: Lulu and Georgia, Parachute, and Brooklinen, all run on Shopify (and have official Shopify case studies).
2. Which are the best Shopify themes for home decor stores?
For new Home decor Shopify stores, the best free Shopify theme for home decor usually comes down to image-first layouts. Themes like Dawn, Dwell, and Trade are good to start with.
3. What are the best home decor products on Shopify to sell?
Go for products that sell visually and ship easily. Strong starters include throw pillow covers, wall art/prints, mirrors, candles, vases, planters, and small table decor bundles.
4. Which are the best Shopify apps to grow my home decor store?
For new stores, start with apps that build trust and make browsing clean: Judge.me or Loox for reviews, Swym Wishlist Plus for “save now, buy later” behavior, and a collection sorting tool like Visual Merchandiser or Sort’d to keep collections curated.
About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.