10 Biggest Companies Using Shopify You Should Know in 2025

Shopify isn’t just for small businesses; it’s the go-to ecommerce platform for some of the most recognized brands in the world. From fashion houses to tech brands, these biggest companies using Shopify prove that the platform can handle high traffic, large inventories, and global operations.

In this article, we list some of the top brands that use Shopify for US entrepreneurs, break down why they chose Shopify, and share practical tips you can use to grow your large-scale Shopify store.

Top Shopify Brands in 2025 to Get You Inspired 

#1 Gymshark

Originally launched in a garage in 2012, Gymshark experienced rapid growth thanks to influencer marketing and social media. 

But with that growth came the challenge of handling massive traffic spikes during product drops and seasonal sales. 

Shopify Plus offered the scalability they needed to process thousands of orders per minute without performance issues.

Why did Gymshark choose Shopify?

• High-volume handling: Shopify Plus can easily manage traffic surges from influencer campaigns and product launches.
  
• Global reach: Built-in multi-currency and multi-language features help Gymshark serve customers in over 180 countries, including the USA.
  
• Seamless integrations: Gymshark uses Shopify’s omnichannel features to connect with CRM systems and marketing automation platforms.

Key takeaway for Shopify store owners

If your business runs high-intensity campaigns or flash sales, Shopify Plus gives you the performance, stability, and tools needed to keep your store running smoothly, even under extreme demand.

#2 Allbirds

Known for using natural materials like merino wool and eucalyptus fiber, Allbirds needed an ecommerce platform that could deliver a premium shopping experience without compromising on speed or scalability. 

Shopify provided exactly that, enabling the brand to process high order volumes while maintaining store performance.

Why did Allbirds choose Shopify?

• Sustainability storytelling: Shopify’s customization features allow Allbirds to integrate rich media, videos, and storytelling elements to highlight their eco-friendly values.
  
• Mobile-first design: More than half of Allbirds’ traffic comes from mobile, and Shopify ensures its site loads fast and stays user-friendly on all devices.
  
• Data-driven growth: Shopify’s analytics help Allbirds track performance metrics and optimize marketing campaigns for the U.S. and global markets.

Key takeaway for Shopify store owners

If your brand focuses on any particular USP, like ethical values, Shopify makes it easy to combine storefront design with brand-focused content. Altogether, the platform provides the best of both worlds.

#3 Huel

Huel, the plant-based nutrition company founded in 2015, turned to Shopify to support its rapid expansion across the USA and UK. 

Hule makes ready-to-drink shakes, powders, and bars. They needed an ecommerce platform that could handle high traffic volumes through a recurring subscription model. 

Why did Huel choose Shopify?

• Subscription-ready infrastructure: Shopify integrates seamlessly with subscription apps, enabling Huel to run its recurring delivery model smoothly.
  
• Multi-store management: Huel operates localized Shopify stores for different countries, ensuring tailored pricing, payment methods, and shipping options for each market.

Key takeaway for Shopify store owners

If your business model relies on subscriptions or repeat purchases, Shopify offers apps to deliver a frictionless, reliable customer experience, even as your brand scales globally.

If you want to increase your large-scale Shopify store’s repeat purchase rate, apps like Advanced Reorder help your customers to reorder items easily.

#4 Victoria Beckham 

Victoria Beckham is one of the biggest companies using Shopify as a fashion brand. Shopify helps them deliver a high-end online shopping experience that matches its reputation on the runway. 

The brand needed an ecommerce platform that could showcase products beautifully and handle their brand reputation internationally.  

Why did Victoria Beckham choose Shopify?

• Luxury-ready design flexibility: Shopify allows complete control over site aesthetics, with Shopify themes like Prestige enabling the brand to maintain its elegant, editorial-style visuals.
  
• Integrated marketing tools: Shopify supports influencer campaigns, email marketing, and retargeting ads that align with luxury branding.

Key takeaway for store owners

If you operate in high-end fashion or premium retail, Shopify gives you the creative control and technical stability needed to maintain a luxury brand image while scaling globally.

#5 Dr. Squatch

There are many companies using Shopify in the personal care brand, but none better than Dr. Squatch. They use Shopify to manage their booming direct-to-consumer (DTC) business. 

Not only did Dr. Squatch need an ecommerce platform to handle high-volume subscription orders, but they also needed to integrate with fulfillment partners seamlessly.

Why did Dr. Squatch choose Shopify?

• Focus on direct-to-consumer sales: Shopify allowed Dr. Squatch to build a strong direct-to-consumer (DTC) model, helping them control their brand experience and customer data.
  
• Subscription-Based Model Support: Shopify’s flexible subscription apps aligned with Dr. Squatch’s subscription-based business, allowing for seamless recurring billing.

Key takeaway for store owners

If you’re building a DTC brand, Shopify offers the scalability, integrations, and stability needed to support your Shopify growth. It also ensures your store performs seamlessly, even when demand spikes due to viral campaigns.

#6 Mattel

Mattel, the legendary toy manufacturer behind Barbie, Hot Wheels, and Fisher-Price, is one of the largest companies using Shopify Plus to run its direct-to-consumer (DTC) stores. 

With decades of retail dominance, Mattel uses Shopify to support global launches and create immersive shopping experiences for both kids and parents.

Why did Mattel choose Shopify?

• Multi-store capability: Shopify Plus allows Mattel to operate individual brand sites (like Barbie and Hot Wheels) under one centralized backend.
  
• Storytelling-focused design: Shopify themes let Mattel showcase rich visuals, videos, and interactive content that bring toys to life online.

Key takeaway for store owners

If you manage multiple brands or product lines, Shopify offers the infrastructure to run them under one roof while keeping each store’s design, messaging, and customer experience unique.

#7 Taylor Swift

Taylor Swift, one of the world’s most influential music artists, uses Shopify to power her official merchandise store. Her team needed a platform that could not only handle surprise album releases but also limited-edition merch drops. 

Why did Taylor Swift choose Shopify?

• Scalable performance: Shopify keeps the merch store fast and stable even during high-pressure moments like album launches or exclusive merch sales.
  
• Seamless global sales: Multi-currency and international shipping features allow her to serve fans across the USA and the rest of the world without separate setups.

Key takeaway for store owners

If your business depends on high-intensity product drops or limited-time offers, Shopify ensures your site can handle the rush while keeping the buying process quick and frustration-free.

#8 Netflix Merch Store

Netflix, the entertainment giant known for its acclaimed shows and original content, is one of the top Shopify brands. 

With millions of fans around the world, Netflix uses Shopify to handle global shipping logistics. Additionally, Shopify also provides them with a visually engaging storefront that reflects its iconic content.

Why did Netflix choose Shopify?

• Customization and branding: Shopify’s flexible design tools enable Netflix to create unique, branded experiences for each show or series, helping them maintain a distinct identity for every merch collection.
  
• Efficient inventory and order management: Netflix’s Shopify store integrates seamlessly with inventory management tools and fulfillment systems, making it easier to keep track of stock levels and process orders quickly.

Key takeaway for Shopify store owners

If you’re a business that plans to offer personalized shopping experience based on your content, Shopify helps you to customize your product pages based on your brand identity.

#9 Kylie Cosmetics

When Kylie Cosmetics launched in 2015, it disrupted the beauty industry. From a viral social media strategy to the now-iconic lip kits, the brand’s success was almost instantaneous. 

Shopify Plus was the platform that allowed Kylie Cosmetics to not only meet demand but to elevate the customer experience.

Why Did Kylie Cosmetics Choose Shopify?

• Streamlined checkout experience: With beauty being such a fast-paced industry, Shopify’s mobile-optimized, one-click checkout system plays a key role in reducing cart abandonment rates.
  
• Marketing automation: Shopify integrates with marketing tools like Klaviyo. This allows Kylie Cosmetics to automate personalized campaigns product recommendations.

Key takeaway for Shopify store owners

Study the checkout experience of Kylie Cosmetics to ensure the checkout in your store is seamless. Additionally, integrate automation tools to engage your customers with upselling and cross-selling campaigns. 

#10 Steve Madden

Steve Madden, the iconic footwear store, uses Shopify to support extensive product catalogs, handle peak traffic times, and maintain a seamless shopping experience across various devices.

Why Did Steve Madden Choose Shopify?

Multi-channel selling: Shopify integrates effortlessly with social media platforms like Meta, enabling Steve Madden to reach customers directly where they spend time.

Support during peak seasons: Steve Madden, like many fashion retailers, experiences seasonal traffic spikes during major shopping events such as Black Friday and Cyber Monday. Shopify ensures that the site performs seamlessly during these high-traffic periods.

Key takeaway for Shopify store owners

Steve Madden’s use of Shopify highlights how powerful the platform can be for fashion and retail brands. If you’re a fashion retailer with goals of scaling big, Shopify should be your ecommerce platform of choice. 

You Can Also Use Shopify to Scale Your Online Business

From fashion giants like Gymshark and Steve Madden to global icons like Taylor Swift and Mattel, the biggest companies that use Shopify prove that the platform can power everything from niche startups to world-renowned brands.

In conclusion, if you’re running a small Shopify store in the USA and are planning to scale into a multi-million-dollar brand, choosing the right Shopify development agency can be the one decision that helps you achieve all your goals in 2025. 

Biggest Companies Using Shopify FAQs

1. Do big companies use Shopify?

Yes. There are many large companies using Shopify in 2025. Top brands that use Shopify include Gymshark, Victoria Beckham, Steve Madden, and Mattel.

2. How to tell if a company is using Shopify?

To check what brands use Shopify, simply click (Ctrl + U) while on the brand’s online store. Now, in the View Source page, search for ‘Shopify’ references in their tags and scripts. 

3. Which are the biggest US companies that use Shopify?

Allbirds, Steve Madden, and Gymshark are some of the top companies using Shopify in the USA. 

4. Why do top brands use Shopify?

Top brands use Shopify because it offers a scalable platform with tools for managing high-traffic volumes, global sales, and seamless integration. It also offers flexibility and secure payment processing, enabling Shopify brands to optimize their CX and drive growth.

5. Which is the most successful brand on Shopify?

According to our research, Allbirds from the USA is the most successful store on Shopify, with sales of more than $250 million.