8 Best UGC Examples & Tips to Boost Shopify Sales in 2025

When it comes to boosting your brand’s credibility and driving sales, few things work as effectively as UGC. If you haven’t yet tapped into the power of user-generated content, we have 8 UGC examples to implement in your Shopify store.

Whether it’s a social media video or a review on your Shopify store, user-generated content is the real deal when it comes to building trust and increasing sales. 

As Shopify experts, we have analyzed hundreds of Shopify stores and made this list of the best examples of user generated content. Pick the best one suited for your Shopify brand.

Best UGC Examples for Shopify Stores in 2025

#1 Customer Reviews on Product Pages 

Written customer reviews can be a game-changer for your Shopify store. Showcasing authentic feedback directly on your product pages helps potential buyers make informed decisions and builds trust in your brand. 

Here’s a great example of Wise Trail Running using customer reviews on product pages.

Positive reviews act as social proof, influencing others to make the decision and purchase. 

#2 Instagram Reviews 

Gymshark is one of the biggest Shopify brands in the world. We love how to leverage social media to generate UGC. They have one of the best UGC examples of social media we have come across. Their Instagram feed is filled with fitness influencers using Gymshark gear and hitting the gym. 

If you use social media as a platform for sales, connect with influencers in your category to create UGC and increase sales. 

This UGC example is best for:
Fashion and apparel & health and wellness brands.

#3 TikTok Unboxing

In the USA, TikTok is full of UGC video examples and why not? The USA is one of the top 10 user bases for TikTok. More than half of the US TikTok users are under 30. Unboxing videos, especially on platforms like TikTok, are a fantastic way to engage potential customers.

TikTok’s viral nature will amplify your UGC, reaching a larger audience and driving traffic to your Shopify store. Featuring unboxing videos on TikTok social media educates potential buyers and boosts conversions with authentic, engaging content.

This UGC example is best for:
Skincare products, tech and gadgets, and subscription boxes

#4 How-to Guide Videos

Sharing user-generated tutorials is an excellent way to enhance the customer experience, especially for complex or multi-use products.

These tutorials can simplify the learning process for new users, offering practical tips and ideas that might not be immediately obvious. This added value strengthens customer loyalty, as shoppers feel more confident and knowledgeable about their purchase.

Breeo is an excellent example of this. Breeo is a Shopify brand that sells fire pits. Their YouTube channel is filled with UGC on how to use their appliances.

This UGC example is best for:
Kitchen appliances, fitness equipment, and home improvement tools.

#5 Customer-Generated Articles 

Customer-generated articles involve inviting your customers to write guest posts or reviews about their experience with your products. 

When customers share their personal stories, they offer real-world insights that potential buyers trust more than traditional marketing. Featuring these articles on your website can create a sense of community and engagement, allowing other customers to feel more connected to your brand.

Baby Mori, the Shopify brand that focuses on baby products, is one of the best UGC examples of this. Their ‘journal’, as they call it, contains articles about parents who use their products and the positive impacts it has on their lives.

#6 Before/After Posts

Before-and-after posts are an excellent UGC example for USA Shopify store owners to showcase the impact of their products, especially in niches like skincare, fitness, or home improvement. 

By encouraging customers to share before-and-after photos, you provide powerful visual proof of your product’s effectiveness. 

#7 Customer Polls & Surveys

Customer polls and surveys are a powerful way to boost engagement and gather valuable insights from your audience.

For instance, Starbucks uses polls in Instagram Stories to let customers voice their preferences and collect data for decision-making. 

As a Shopify store owner, you can use tools like Instagram Stories, Facebook polls, or email surveys to ask customers about new products, services, or updates.

#8 Case Studies

There are many UGC examples that merchants ignore, and this is one of them. A case study involves a detailed account of how a customer used your product to solve a problem, and it includes their feedback, results, and even photos or videos.

For example, this is our case study of how Gippsland Eggs streamlined its delivery operations with Stellar Delivery Date and Pickup. Here, we created a UGC for a brand to showcase how our Shopify apps worked for them.

How will these examples of user-generated content help you store? Let’s understand the benefits of user-generated content. 

Top Benefits of User Generated Content

Builds Trust and Credibility

Today, online reviews from customers are more trusted than brand messaging. For Shopify store owners, building trust is everything. Using the above UGC examples will put your products in real-world contexts, showing potential buyers how they perform. 

Boosts Conversions and Sales

When you display user-generated content, whether it’s photos, videos, or reviews, on your product pages, it can significantly influence purchasing decisions. 

According to our experience, customers are more likely to buy when they see real people using a product. For Shopify store owners, this means higher conversion rates and, ultimately, more sales.

Improves Engagement and Community Building

When your customers create and share content, it fosters a deeper sense of community around your brand. As a Shopify owner, using UGC content in your campaigns can encourage others to share their experiences too.

Cost-Effective Content Creation

Creating fresh content consistently can be expensive and time-consuming. With UGC, your customers are doing the heavy lifting for you. Leveraging user-generated content for your Shopify store reduces the need to hire professional photographers or videographers.

Improved SEO

Search engines love fresh, diverse content. By implementing the best UGC examples, such as unboxing videos and product page reviews on your Shopify site, you can improve your SEO ranking. 

Increases Social Media Reach

When customers post about your products and tag your brand on social media, they essentially become free brand ambassadors. For Shopify store owners, reposting this user-generated content on your own profiles can expand your reach and attract new followers.

As Shopify experts, we suggest the following tips to gather UGC for your store. 

Tips to Collect UGC for Your Shopify Brand

Branded Hashtags for UGC Collection

Encouraging customers to use a branded hashtag is a simple yet effective way to gather UGC and boost brand visibility. When your customers post content with your hashtag, it creates a sense of community and allows others to see real-life UGC content examples of your products.

Collect UGC with Shopify Apps

To gather UGC on your Shopify store, start by using apps like Yotpo or Loox to collect reviews, photos, and videos directly from customers. These apps help you gather reviews from Google, social media, and many other platforms to showcase them on your product page.

Host UGC Giveaways

Encourage customers to create and share content by offering a prize or discount for the best post. This not only drives engagement but also creates a sense of community around your brand.

Conclusion: UGC Increases Both Trust and Conversions

Many US Shopify merchants overlook implementing the above UGC examples in their stores. When real customers share their stories, it’s like a word-of-mouth cycle that grows, and so does your sales. 

Shopify business is not just about showing products; it’s about showing real results. Start using UGC and watch your conversions soar as customers feel more confident in your brand.

UGC Examples FAQs

1. What is UGC with an example?

UGC, also known as user-generated content, is a type of content that your customers can create with the products of your brand. An unboxing video of any product is an example of UGC.

2. How can you collect UGC content for my Shopify store?

Shopify product review apps like Judge.me and Loox are a great way to collect and manage user-generated content.

3. What are the types of UGC?

UGC examples can include various formats like images, text (reviews or testimonials), and videos (unboxings or product demos). 

4. Which Shopify brands are great examples that generate UGC content?

Sephora, Kylie Cosmetics, and Redbull are examples of Shopify brands that generate great UGC.  

5. What are some of the best UGC video examples for your store?

UGC videos can include customer unboxing videos, product tutorials, reviews, behind-the-scenes content, and lifestyle videos showing how customers use your product in real life.