Climate change is real, and the customers are slowly realizing they need to play a part in protecting the environment.

According to PWC, customers are willing to pay almost 10% extra for goods that are sustainably produced. 85% of consumers in this survey also mentioned that they are experiencing the impact of climate change in their lives.

If you are thinking about selling the best eco-friendly products, there is no better time than right now. It’s clear that sustainability has become a huge plus point for customers, but what are sustainable products?

In this article, we will understand what eco-friendly products are. We will also take a look at the best eco-friendly products to sell right now and market tips to increase their sales.

Let’s get right down to learning more about sustainable products.

What Are Nature-Friendly Products?

Products that are categorized as nature-friendly are designed in a way that does the least harm to the environment. It includes their production, usage, and disposal process.

They are also known as eco-friendly products or sustainable products. Eco-friendly products are more than just ‘plastic-free materials’. There is more to it than you think. Here are a few traits of the best eco-friendly products:

  • It should be made using recycled materials.
  • No wastage during its production.
  • It should be biodegradable after use.
  • The packaging of the product should be eco-friendly.
  • The products require less energy to manufacture. This reduces their carbon footprint.
  • No toxic materials are used during its manufacturing.

The brands that sell the best eco-friendly products also have certain characteristics:

  • They are transparent about their production process and environmental impact.
  • The brands are committed to reducing their carbon footprint with yearly updates.
  • Sustainable brands are recognized by eco-certificates.
  • They raise awareness about sustainability issues and support policies that improve the environment.

As people become more environmentally aware, selling sustainable products has become profitable. Let’s dive into our top picks for the best eco-friendly products to sell right now.

Top 10 Best Eco-friendly Products to Sell in 2025

Recycled Bags

Rice Love
Rice Love sells eco-friendly tote bags and more.

Consumer bags are a part of the fashion industry, and if you are in the same industry, recycled bags are a great choice to sell.

Rice Love is a good example of a brand selling nature-friendly bags. They use rice bags as a raw material to produce their bags. They are also committed to social service. For every product they sell, they provide 1 kilo (2.2 pounds) of rice to a family.

They also use a fantastic way to brand their products. Every consumer who purchases their bag receives a unique tag number. This can be used to view the image and the story of the family the consumer helped feed.

Eco-friendly Personal Care Products

Tsuno
Tsuno sells sustainable menstrual products

The beauty and personal care industry is right at the centre of sustainability. Awareness has increased considerably among consumers about what to put on their bodies.

Tsuno is a great example of a brand that understands the eco-friendly personal care space. They sell menstrual pads made from bleach-free organic cotton and bamboo fibres. It is then packaged in recycled cardboard boxes.

They donate 50% of their profits to fund girls’ education and mental health support globally. Every year, they also conduct a donation drive locally to help get sanitary pads for women in remote areas of Australia.

Sustainable Clothing

Pangaia
Pangaia sells clothes made of organic cotton

Clothing is another major part of the fashion industry. Although its contribution to environmental destruction has been huge, the industry is shifting to sustainability.

Pangaia is a notable example of an ethical clothing brand. They brand themselves as an ‘earth-positive future model’. Their clothes are made from reusable materials such as recycled cotton.

Thinking about starting your clothing business? Here are 7 steps to start an online clothing business.

Eco-Friendly Dental Care Items


Virtue Brush sells nature-friendly dental care products

The bristles of toothbrushes contribute to a lot of plastic waste in the world. Virtue Brush is a brand on a mission to minimize this waste by making bristles from low-impact materials like bamboo fibres.

Virtue Brush also has a tree-planting initiative from 2016. Their partnership with Trees for the Future has enabled them to plant more than 60,000 trees to date.

Gardening Products

Orta
Orta Gardens makes eco-friendly garden supplies

Gardening supplies are inherently eco-friendly and align well with sustainability-focused customer values. Orta Gardens sells self-gardening tools made from zero toxins and waste materials.

They specialize in selling self-watering seed pots. It’s a pot with a mechanism that allows the plant to draw water as much as it requires. All their self-watering pots are made from terracotta and recycled plastic. Nothing in this process goes to waste, from manufacturing to the packing process.

Recycled Paper Products

Ecojot
Ecojot makes recycled paper products

Despite people using devices to type, many customers still prefer notebooks and journals. They want to use them for personal work.

Ecojot is a brand that sells beautifully designed journals made from recycled paper and vegetable-based ink and glue. Their ‘buy one give one’ campaign has helped children get notebooks all over the world.

Eco-friendly Toys

A Toy Garden
A Toy Garden sells non-toxic toys

Products geared towards children will never go out of style. Toys have always been a fun product for children, and A Toy Garden is leading the way in naturally made toys.

A Toy Garden makes toys from sustainably harvested wood and non-toxic water-based color stains. A Toy Garden prioritizes safety by using child-friendly materials and non-toxic finishes in its toy production.

Sustainable Garbage Bags

Who Gives a Crap
Who Gives a Crap sells recycled trash bags

Trash bags are universally used in homes and corporate offices, making them one of the best eco-friendly products to sell.

Who Gives a Crap makes garbage bags and toilet paper from recycled fibre and bamboo. They donate 50% of their profits to building solutions for access to clean water. Their mission is to provide more people with access to clean water and toilets globally.

Eco-friendly Portable Solar Devices

Ecoflow
Ecoflow sells environmentally friendly solar panels

If you are in the renewable energy space, being environmentally friendly is a given. Solar energy is one of the most used renewable energies in the world. This makes solar panels one of the best eco-friendly products to sell.

Portable solar panels are bought for outdoor activities like hiking, camping, and fishing. Ecoflow sells eco-friendly energy solutions such as solar panels, home batteries, and power banks. They use less silicone and use thin-film solar cells instead to produce their solar panels.

Nature-friendly Food & Beverage Products

Higher Grounds
Higher Grounds sells organic coffee

Organic food is becoming a buzzword as people are trying to eat healthier. Selling food online is a tough market, but branding yourself as healthy and sustainable has its benefits.

Higher Grounds is in the market of sustainable coffee. The sustainable coffee market continues to grow steadily, reaching an estimated value of $7.9 million in 2024. Higher Grounds produces and sells coffee while eliminating both the environmental and social impact of coffee production.

Coffee farmers are a huge part of the sustainable coffee industry. Higher Grounds helps with fair wages and better working conditions to push this group economically forward.

Now that you have gone through the eco-friendly products list, let’s learn some marketing tips to sell them.

Marketing Strategies for Selling Top-rated Eco-friendly Products

Educating Your Audience

Writing ‘our products are eco-friendly’ just won’t cut it if you want to educate your audience about your brand. Your message and tone should reflect the impact the brand and your consumers have on the planet.

Also, make sure not to exaggerate your climate impact. Consumers today are smart, and they can easily spot the lies. Greenwashing is a term used to describe the process of providing falsified information regarding the environmental impact.

Use Social Media

If you are in the sustainable products business, social media is the best tool to let the public know about your impact.

Leverage campaigns to inform your audience about climate change and demonstrate how your brand actively contributes to environmental solutions. Partner with influencers who align with your goals. You can post regarding a variety of themes, such as carbon footprint, social impact, and donations.

Display Eco-certificates Online

The best eco-friendly products are sold by building credibility around the brand. Certificates like ISO 14001, Fair Trade, and Energy Star are excellent certificates to have. Flaunt them proudly on your website, social media, and any printables you have.

Select a Perfect E-commerce Platform

If you are just starting your online business and have no coding experience, go with an e-commerce platform like Shopify to build your store.

Shopify enables you to build your online store with an intuitive drag and drop feature, AI capabilities, built-in themes and thousands of applications in their app store.

You can use apps like iCart Cart Drawer Cart Upsell to add a cart drawer and a pop-up cart to your store. With iCart, you can easily increase your revenue with their upselling and cross-selling strategies and an easy checkout process.

Want to know more about iCart? Here’s a complete guide to installing and using the iCart app.

FAQs

1. How to sell the best eco-friendly products?
First, select the type of sustainable product you want to sell. Target and educate your audience with appropriate messaging. Use social media to promote your product and highlight all the eco-certificates you have online.

2. What are some of the best eco-friendly products examples?
Organically sourced food, eco-friendly clothes, beauty products, and toys are some of the best eco-friendly products to sell right now.

3. Is selling eco-friendly products profitable?
Yes. The consumer mindset has changed over the years. They not only want to buy products but also want to be associated with a cause. Saving the environment is a huge concern that makes eco-friendly products profitable.

4. Are eco-friendly products more expensive?
Yes. Production of eco-friendly products is more expensive than their counterparts. But with the rising demands, the profit margins remain high.

5. How to promote eco-friendly products?
Social media is the best way to promote eco-friendly products. Create copies that highlight the benefits of purchasing your products. Also, cooperate with sustainable influencers to promote your brand.

About the author

Vineet Nair

Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.

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