Best Black Friday Landing Page Examples That Convert [2025]

Black Friday is like the Super Bowl for online stores. It’s the one weekend where customers are practically sprinting to shop, and as a Shopify store owner, you don’t want to drop the ball.

I’ve seen too many merchants focus only on discounts, hoping the price slash alone will carry them through. 

Truth?

Discounts get attention, but it’s your Black Friday landing page that actually seals the deal and converts browsers into buyers.

In this article, I’m going to show you 10 real-world Black Friday landing page examples that nail this perfectly. We’ll break down what makes each one work, whether it’s the visuals, the urgency, the copy, or the trust elements. 

By the end, you’ll know exactly how to make your store’s Black Friday homepage work.

Tips to Create a Kickass Black Friday Landing Page

Lead with an Unmissable Headline

Your headline is the first thing people notice. Be bold, be clear, and make the discount or offer front and center. 

Instead of saying “Holiday Savings Available,” hit them with “50% Off Storewide – This Black Friday Only.” It’s direct, urgent, and tells people exactly why they should stay.

Use Visuals That Pop (But Don’t Distract)

Shoppers are scanning quickly for offers. Big, bold visuals, thick black backgrounds, high-contrast typography, and black and red colors, create that classic Black Friday landing page vibe. 

But remember, visuals should highlight your product or offer, not steal the spotlight. Keep it clean and focused.

Add Urgency Without the Sleaze

Countdown timers, “Only X Left in Stock,” or “Sale Ends Midnight Friday” work because people don’t want to miss out. 

The trick? 

Keep it authentic. A fake countdown timer that resets every time someone reloads will cost you trust. Use urgency to help customers act, not to trick them.

Make It Mobile First

Here’s the deal: most of your Black Friday homepage traffic will come from mobile. If your page looks great on a desktop but clunky on a phone, you’re burning money. 

Test your landing page on iPhone and Android, make sure CTAs are thumb-friendly, and keep your checkout process friction-free.

Keep the Call-to-Action (CTA) Laser-Focused

Your CTA should scream clarity. “Shop the Sale,” “Grab the Deal,” or “Start Saving Now.” 

Don’t clutter the page with five different buttons leading in different directions. A high-converting Black Friday homepage guides the customer toward one path: checkout.

Sprinkle in Social Proof

Reviews, testimonials, and user-generated photos do wonders during high-stakes sales. 

Customers want reassurance that other people loved what they bought. Drop in a few five-star reviews right under your CTA to reduce hesitation and build instant trust.

Want a BFCM checklist this holiday season? Here’s the Black Friday Checklist that is guaranteed to bring you sales.

There are many Black Friday landing pages you can take inspiration from. Here are the best ones I have come across.

Best Shopify Landing Page Examples  

XPro Elementor Addons

The Black Friday landing page from XPro Elementor Addons is successful for several reasons:

• Clear Call to Action (CTA): The page prominently displays a “Claim Now” button, making it easy for users to take immediate action.
  
• Time-Limited Offer: The countdown timer (with days, hours, minutes, and seconds) creates a sense of urgency, encouraging visitors to act quickly to take advantage. 
  
• Bold Typography: The use of large, bold text for “BLACK FRIDAY” is attention-grabbing, making the sale immediately visible and recognizable to visitors.
  
• Exclusivity and Urgency: The phrase “EXCLUSIVE DEAL – LIMITED TIME!” is a key factor in making the offer feel more exclusive. 

Raffepress

RafflePress’s Black Friday landing page is unique for several reasons. 

• Clear and Urgent Headline: The headline “The Most Powerful WordPress Giveaway Plugin… Without the High Costs” immediately communicates the value of the product.
  
• Multiple Pricing Tiers: The page offers several product packages with different price points: Ultimate, Growth, Pro, and Plus. This allows users to choose according to their needs and budget.

Sundays

• Color Contrast: The bright yellow “Shop Sale” button and black background for the discount offer are visually striking and make important actions easy to spot.
  
• Social Proof & Trust: The key product features (timeless design, durable materials, multi-functional, and free delivery) are concise and easy to digest. This highlights the brand’s strengths and ensures customer confidence in their purchase.

Hostinger

The reason for Hostinger being one of the biggest web hosting companies is that they take advantage of the holiday season. 

• Eye-catching Visuals: The large, bold typography for the “81% OFF” with vibrant colors draws the eye immediately, signaling the massive discount.
  
• Clear Pricing: The $2.49/month price point is easy to spot, reinforcing the idea of value and affordability.
  
• Trust Signals: The “30-Day Money-Back Guarantee” builds trust, reassuring customers that they can get their money back if they’re not satisfied. 
  
  

Quick Tip: Install the Best Black Friday Sales App for Your Store

iCart, the upsell Shopify app, can bring sales like nothing else this Black Friday season. Use features like sticky cart drawer, product upsell, and AI-powered recommendations to boost your Shopify holiday sales.

Wrapping Up: Creating Your Own High-Converting Black Friday Landing Page

As a Shopify expert, I have seen thousands of Shopify stores achieve their goals with a high-converting Black Friday landing page.

Now that you’ve seen some of the best Black Friday landing pages that convert, it’s time to put those learnings into action.

From crafting an irresistible headline to using urgency and trust signals effectively, every detail counts. So, go ahead, start building your Black Friday landing page. This holiday season, don’t just play the game; play to win.

FAQs

1. How do I announce a Black Friday sale?

Start by sending out email teasers and leveraging social media platforms to build anticipation. Be sure to highlight your discounts and limited-time offers clearly.

2. How early should I start Black Friday promotions?
It’s best to begin your promotions around the first week of November, giving customers enough time to plan and get excited.

3. How to create a Black Friday Cyber Monday landing page?
Design a clear, visually engaging landing page that highlights your best deals, uses countdown timers, and emphasizes limited stock.

4. Is it better to sell on Black Friday or Cyber Monday?
Both days are important, but Black Friday generally attracts more in-store shoppers, while Cyber Monday targets online buyers.

5. What is the best Black Friday Cyber Monday strategy?
The key is to offer compelling discounts while creating urgency with countdowns, limited stock alerts, and exclusive deals. Promote your offers early, and ensure your website can handle the traffic surge.