What is a Shopify Favicon Image? How to add a Favicon on Shopify?

Ever noticed the small icon next to websites in browser tabs? That’s called a favicon image, and it plays a bigger role than you might think. 

Shopify favicon image is like your store’s digital signature. It’s small yet powerful in making your Shopify brand stand out.

A favicon boosts brand recognition by providing a consistent visual presence across browser tabs and bookmarks. It also improves UX, helping customers quickly find your store among multiple open tabs. 

There are plenty more benefits of a favicon on Shopify stores. In this article, we will touch upon these benefits, creating the perfect favicon image and how to add a favicon to your Shopify store.

What is a Favicon Image?

A favicon (short for “favorite icon”) is a small yet impactful image or logo that appears next to your Shopify store’s title in browser tabs, bookmarks, and history archives, and search engine results. 

Take Shopify’s own favicon as an example: it features a simple shopping bag with an “S,” making it instantly recognizable and perfectly aligned with its brand identity. 

The main purpose of a Shopify favicon is to help users quickly identify and locate your store, especially when they have multiple tabs open. They will also identify your brand if they bookmark your store or find your website on search results. 

Here’s why a favicon matters for you.

Why Adding a Favicon Matters for Your Store?

Brand Visibility

Favicon image for your store helps your store stand out in crowded browser tabs, bookmarks, and search results. When your favicon is easily recognizable, it strengthens your brand’s identity and makes it easier for customers to find your store. 

Professional Appearance

A well-designed favicon shows that you care about the small details of your store. This attention to detail enhances your branding and helps build trust with your customers. 

Mobile Optimization

When customers add your store to their mobile home screen, your favicon becomes the icon on their phone. This makes your store easily accessible and recognizable, boosting brand recall and ensuring a seamless mobile shopping experience.

Adding a favicon image to your store is a straightforward process. Here’s how you do it. 

How to Add a Favicon on Shopify?

Step 1: Access Theme Customization

From your Shopify admin, go to Online Store > Themes.

Find the theme you want to edit and click Customize.

Step 2: Navigate to Theme Settings

In the theme editor, click on the gear icon to access Theme settings.

Step 3: Upload Your Favicon

Depending on your theme, click on Logo or Favicon. In the Favicon image section, click Select image.

Upload your favicon image (recommended size: 32×32 pixels). After uploading, click Save to apply the changes.

But before you add a favicon, there are many guidelines you need to follow. 

Guidelines for Creating a Perfect Shopify Favicon

Select the Perfect Size

There are many sizes for favicon images. The best size that fits on all devices is 16 × 16 pixels. Many favicons come in sizes 32 × 32 pixels & 48 × 48 pixels. Select the size that matches your brand. 

Optimize File Size

While your Shopify favicon image should be high-quality, it’s crucial to optimize the file size for faster loading times. Use formats like PNG or ICO, which are well-suited for favicons. 

Keep the file size small to avoid slowing down your store’s performance, especially on mobile.

Keep it Consistent

Your Shopify favicon is an extension of your brand, so it should align with your overall design and color scheme. 

Ensure the favicon reflects the colors, style, and identity of your Shopify store. Also, ensure your favicons are displayed everywhere customers encounter your brand.

Conclusion: Favicon for Shopify is Small but Significant 

Adding a favicon to your Shopify store might seem like a small detail, but as a Shopify expert, I can attest that it has a big impact on your store’s branding and user experience. 

A favicon helps increase your brand visibility, enhances your store’s professional appearance, and improves navigation for your customers. 

Take just a few minutes to upload your favicon today and give your store that polished, professional look it deserves.

Shopify Favicon FAQs

1. What is a favicon image on Shopify?

A favicon is a small image that appears next to your Shopify store’s title in browser tabs, bookmarks, and search results. It helps with brand recognition and enhances the overall user experience.

2. How to change a favicon image on Shopify?

To change your favicon, go to your Shopify admin, click Online Store > Themes, then Customize. In the theme settings, upload your new favicon image under the Favicon or Logo section.

3. What format is a favicon for Shopify?

Favicons for Shopify are typically in PNG or ICO format. 

4. How do I generate a favicon image?

You can create a favicon using generators like Favicon.io and Favicon Generator. 

5. Do favicons improve SEO?

While favicons don’t directly impact SEO rankings, they contribute to a better user experience and brand recognition.