Picture this: a customer browsing your Shopify store just added a set of terracotta planters to their cart.
They’re excited about how it’ll look on their patio, but what if you could help them picture the full setup?
A matching plant stand, a bag of premium potting soil, maybe even solar garden lights to complete the vibe. That’s not just a sale, that’s smart upselling.
As a Shopify expert, I have seen hundreds of Home & Garden stores. It comes with its own quirks. You’re dealing with seasonal buying patterns, bulky products, and aesthetic-driven decisions that rely heavily on visualization.
In this article, I will walk you through proven upselling strategies crafted specifically for Home & Garden Shopify stores.
Why Are Home and Garden Stores on the Rise?
According to the latest reports, the Home and Garden niche is one of the top categories on Shopify. There are many popular subcategories based on these reports.
There are more than 100,000 Home and Garden stores currently active on Shopify. This means you need to compete with these stores to sell your products.
This is why marketing strategies like upselling are beneficial for you. With upselling strategies, you can encourage shoppers to discover upgraded items and increase AOV. Let’s get into proven upselling ideas for Home and Garden stores.
Upselling Ideas for Home and Garden Stores
Leverage Post-Purchase Upsells
In the checkout or the thank-you page, offer relevant add-ons like “Add a set of solar lights for 20% off” or “Upgrade to eco-friendly soil mix.”
Keep it subtle and a one-click purchase. Post-purchase Shopify upsell apps like SellMore help store owners to add smart upsell funnels at checkout, thank-you, and order status pages.
Offer Options with Comparison Tables
Home & Garden products often come in different materials, finishes, or functionalities. Instead of showing just one planter, display three: a basic terracotta pot, a ceramic version, and a premium self-watering one.
By visually guiding shoppers towards different versions, you can make it easy for them to make a buying decision.
Leverage Seasonal Promotions
Home & Garden buying is highly seasonal, making timed upsells incredibly effective.
During spring, offer “Add a garden starter kit for 10% off” with planters. In summer, suggest “Upgrade your patio with matching outdoor lights.”
Around the holidays, cross-sell festive decor or tableware with home accessories. The best thing about seasonal promotions is that they feel perfectly timed.
Make Eco-friendliness Your Upselling Strategy
Today’s Home & Garden shoppers love eco-conscious choices.
Make sustainability part of your upselling strategy by recommending green alternatives. These include bamboo planters, biodegradable pots, solar-powered lights, and compostable cleaning brushes.
Eco-friendly upsells appeal to environmentally aware buyers. They also position your store as a responsible and modern brand that cares about long-term value.
Home & Decor Shoppers Need Loyalty Programs
Use a loyalty program to keep customers coming back by rewarding them for buying related or upgraded products.
For example, give points when they complete a full home décor set or choose a premium version of a product.
A simple, well-planned Shopify loyalty program encourages repeat buying and turns one-time shoppers into regular customers who trust your brand.
These proven upselling strategies will guarantee a boost to your sales. The following are examples of Shopify home and garden stores that are successful. Research these stores to set up and manage your Home and Garden store.
Home & Garden Shopify Store Examples
Lula’s Garden
Their play is smart: succulent gift boxes with a curated presentation that feel more like gifts than plants. This emotionally connects with buyers.
Lots of Plants
They specialize in large, healthy, ready-to-plant specimens, which differentiates them from small-plant vendors. Their site also filters by “plant zone” and traits, making it easy for customers to match their climate and preferences.
Bloomscape
They deliver “home-ready plants” rather than bare roots, reducing friction for buyers. Their branding and storytelling emphasize the experience of bringing nature inside, not just products.
Lively Root
They lean into aesthetic, care, and joy in plant ownership, reflecting the personal side of home gardening. I love how their branding helps build emotional connection.
Costa Farms
As a large-scale grower, they bring scale, reliability, and freshness to the table. Their farming-to-shelf narrative gives a tangible story to their brand: From nursery to home. This is compelling in home & garden retail.
Breck’s Flower Bulbs
They leverage deep horticultural heritage (since 1818) to build authority and trust, especially for bulbs and seasonal planting.
Stats Don’t Lie: Grow Your Shopify Home & Garden Store
In the Home & Garden space, upselling is about helping shoppers create complete, beautiful spaces they enjoy.
The most successful stores understand this. They sell the idea of a thriving garden. They don’t just offer a chair; they help customers picture an entire outdoor setup ready for summer evenings.
When you approach upselling this way, it feels natural, not forced. You’re guiding your customers toward better options, thoughtful add-ons, and eco-friendly upgrades that make sense for their lifestyle. Combine that with smart seasonal offers and loyalty rewards, and you’ll build a brand people return to.
Shopify Home & Garden Stores FAQ
1. What are some upselling ideas for Shopify home & garden stores?
Offer add-ons like protective covers, plant food, or decorative accents right at checkout or on the product page. Bundle complementary items into kits or immediately show upgrade paths that feel like helpful suggestions.
2. What are some of the best examples of Shopify Home & Garden stores?
Bloomscape is a standout for offering “home-ready plants” with strong storytelling and care instructions delivered to the door. Lula’s Garden nails personalized gifting with curated succulent boxes and smart tiered options that make add-ons feel natural.
3. Which are the top categories to open a Shopify store?
Home & Garden is one of the top categories, along with fashion/apparel, and niche accessories, thanks to consistent consumer demand. These verticals allow for meaningful upsell and cross-sell opportunities and often support higher average order values.
4. What are some types of Home and Garden stores?
You can specialize in indoor plants & botanicals, outdoor garden supplies, home décor or mixed lifestyle stores combining home and garden goods.
Sub-niches include eco-friendly home goods, smart gardening devices (e.g., automated watering systems), and subscription services for consumables.
5. Is opening a Shopify home and garden store profitable?
Yes. The home & garden sector sees high AOV and sustained consumer interest in changing living spaces.
Profitability depends on managing shipping costs for bulky items, minimizing returns, and effectively deploying upselling and customer retention strategies.
About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.