The 20 Best Shopify Beauty Store Examples [Latest Update]

Running a Shopify beauty store requires exceptional customer experience while streamlining your processes. But the issue is that there are many sub-categories you can find success in, including:

• Makeup
• Skincare
• Hair care
• Nail care
• Fragrance 

According to reports, beauty ranks among the top categories in Shopify. Whether you’re just starting your beauty business or scaling it, you need inspiration from the top Shopify beauty stores. 

As a Shopify expert, I have compiled this list of the 20 stores that I found to be at the top of the beauty category in Shopify. 

In this article, we’ll explore what makes these Shopify beauty stores tick. We will focus on what their brand does and what I absolutely love about these stores.

20 Shopify Beauty Stores to Inspire Your Brand

Name	What it sells	Location
Kylie Cosmetics	Makeup, skincare, fragrance	United States
Fenty Beauty	Cosmetics (make‑up)	San Francisco, California, USA.
Glossier	Skin‑care, makeup, body care, fragrance	New York, NY, USA.
Olaplex	Hair‑care (bond‑repair & treatments)	New York, NY, USA.
Morphe	Makeup (palettes, brushes, tools)	Los Angeles / San Francisco area, USA.
ColourPop	Affordable makeup (eyes, lips, face)	Oxnard / Los Angeles, California, USA.
Rare Beauty	Makeup (founded by Selena Gomez)	United States
Pixi Beauty	Skincare, makeup	United Kingdom
Truly Beauty	Clean beauty skincare & makeup	United States
Beauty Bakerie	Makeup	United States
MŪS – MISS A (shopmissa.com)	Makeup and skincare (global beauty)	United States
The Body Candy	Beauty accessories (lashes, brows, tools)	United States
Mylani Cosmetics	Makeup	United States
Derma E	Skin‑care (natural, Cruelty‑free)	Guam / United States
Sunday Riley	Skincare (luxury, actives)	United States
Kosas	Clean beauty makeup	United States
Stila Cosmetics	Makeup	United States
Shop MISS A	Affordable cosmetics & skincare	United States
Young Nails	Nail‑care professional products	United States
COCOKIND	Skincare (clean, organic)	United States
True Botanicals	Clean skincare (premium)	United States

Beauty stores lose revenue because shoppers rarely see relevant add-ons or personalized suggestions inside the cart. This leads to leading to lower AOV and more abandoned carts.

The solution is installing Shopify upsell apps like iCart.

Shopify beauty store owners prefer iCart for many reasons:

• Showing personalized upsells and cross-sells based on what shoppers add to their cart.
• Adding product bundles for skincare, makeup sets, or routine-based combos.
• Using a progress bar to encourage customers to unlock free gifts.
• Offering multi-cart display options, like a slide cart or a full cart, to improve shopping flow.

#1 Kylie Cosmetics

What they do: Founded by Kylie Jenner in 2015, Kylie Cosmetics started with the Lip Kit (liquid lipstick + liner) and expanded into a full cosmetics + skincare, + fragrance line.

What I love about this store:

• Clean, focused navigation: I love this store’s unique hero imagery, limited‑edition drops, and “shop by” categories based on makeup, skin, and fragrance.
• The brand leverages scarcity/“drop” style launches. This is something that Shopify supports well when the infrastructure handles spikes.
• Mobile optimisation is strong with this store, which is key for beauty DTC brands as they have high mobile traffic. 

#2 Fenty Beauty

What they do: Founded by Rihanna, Fenty Beauty is known for its inclusive shade range and high‑profile brand positioning. 

What I love about this store:

• The store design is very refined. I love this store’s navigation, product pages, and inclusive shade selection tools.
• They also integrate charitable elements (donation section) and strong brand storytelling.
• Fenty is a high‑end example of how Shopify Plus enables complex UX, high traffic, high SKU variety, and brand experience. It underlines the value of investing in custom features (shade selector) and great mobile checkout.

#3 Glossier

What they do: Glossier is one of the most popular beauty stores on the Shopify platform that sells a variety of cosmetics for skincare, makeup, hair and nail care. 

What I love about this store:

• The UX is smooth: product pages clearly show benefits, ingredients, and reviews. I instantly wanted to buy the product.
• Glossier has a great bundling strategy. Product bundles are great to increase AOV when you are running a beauty store, and Glossier nails this strategy.

#4 True Botanicals

What they do: A luxury skincare brand that focuses on plant‑based and non‑toxic beauty products.

What I love about this store:

• I love the premium feel of its store design. It has well‑structured product pages with educational content (about how to use & ingredients)
• True Botanicals is a great showcase of how a premium skincare brand can use Shopify not just for selling but for storytelling, education, and building brand trust.
• The brand emphasises free gifts, which is a unique strategy to increase AOV. This aligns with your suggestions around product bundles and upselling.

If product bundles and upselling are your focus, invest in Shopify upsell apps like iCart. 

This app enables product bundling by creating product bundles and BOGO offers directly inside the cart drawer, helping you increase AOV. 

It also supports upselling through in‑cart product recommendations and a sticky cart that prompts customers to easily add products and manage their cart before checkout. 

#5 Olaplex

What they do: Olaplex is a hair‑care brand known for its patented bond‑building technology, designed to repair damage from the inside out.

What I love about this store:

• For a brand based on “science + hair repair”, having product pages that explain technology, ingredients, usage, and before/after imagery is critical.
• This is a good example to point to when advising your audience that fact-based content enhances conversion.

#6 Morphe

What they do: Morphe is a cosmetics brand aimed at creators and makeup‑enthusiasts, offering palettes, brushes, color cosmetics. 

What I love about this store:

• They leverage their creator/influencer history with a great influencer marketing strategy inside the store.
• I noticed how they merchandize their beauty products in multi‑currency and multi‑language. This is relevant if your Shopify beauty store needs to scale internationally.

#7 ColorPop Cosmetics

What they do: ColourPop is a great beauty brand known for its affordable makeup products. 

What I love about this store:

• As their target audience is of a younger segment, their site design is specifically geared to Gen Z with a bright and playful design. This alignment of design & brand personality is important.
• ColorPop is a great example of a trends-driven approach to store design. This increases their sales as their products stay relevant. 

#8 Pixi Beauty

What they do: A UK‑born brand (Soho, London) that specialises in skincare and makeup products. 

What I love about this store:

• They have done a good job with omnichannel experience (online + app + boutique). This is a good example of using your cross‑sell/upsell strategy through a progress bar in the cart.
• Visually, the site is clean. I love the emphasis on product photography, which is very strong.
• Pixi shows the importance of building beyond just product pages. Its loyalty programs, mobile app and omnichannel experience are among the best I've had. 

#9 Cocokind

What they do: Cocokind is a clean, plant‑based, and affordable skincare brand. Their branding is that they are aimed at “real skin issues for real people” with transparency and education. 

What I love about this store:

• For skincare brands like Cocokind, customer retention is key. They focus on re-orders and maintaining ongoing customer relationships. By offering things like a "30-day routine kit" or product bundles, you can increase the average order value (AOV) and encourage repeat purchases.
• People need to know what they put on their skin. I love their focus on creating detailed product pages, showcasing ingredients, and even educating their customers through blog posts.

#10 Rare Beauty

What they do: Rare Beauty is a makeup brand that focuses on inclusivity, self-expression, and mental health awareness. 

What I love about this store:

• Rare Beauty has built a powerful narrative around inclusivity and mental health. This storytelling is in every aspect of their brand, from product development to their online store. This shopify beauty store is a prime example of how brand values should align with user experience.
• Rare Beauty effectively utilizes the Shopify ecosystem by integrating their Shop App and driving both online and offline marketing efforts. This omnichannel approach ensures that their customer experience is seamless across platforms.

#	Shopify Beauty Stores
11	Body Candy
12	Milani Cosmetics
13	Truly Beauty
14	Young Nails
15	Dermae
16	Sunday Riley
17	Kosas
18	Stila Cosmetics
19	Beauty Bakerie
20	Shop Missa

Other Shopify store examples:

• Shopify clothing store examples
• Shopify art store examples
• Shopify pet store examples

To Wrap it Up,

The best Shopify beauty stores balance great design with smooth functionality. They focus on providing a top-notch user experience with easy navigation, quick load times, and mobile-friendly layouts. 

The beauty store examples we've covered show how these elements work together to create an enjoyable shopping experience.

So, if you’re building or improving your Shopify beauty store, take notes from these top examples. From high-quality visuals to personalized shopping, make sure your store reflects what your customers value. A little inspiration can go a long way in making your store stand out and deliver a memorable shopping experience.

Shopify Beauty Store FAQs

1. What are some great Shopify beauty store examples?

There are numerous standout stores using Shopify in the beauty niche: great examples include Glossier, Kylie Cosmetics, and Fenty Beauty. 

2. In which category can I open a Shopify beauty store?

You can position your beauty store within categories like skincare, haircare, nail care, grooming, makeup, and fragrance.

3. Do all beauty stores use Shopify?

No. Not all beauty stores use Shopify, but Shopify is one of the most accessible and scalable options for beauty brands, especially for direct‑to‑consumer (DTC) stores. 

4. Which are the best Shopify themes for beauty products?

You can get readymade Shopify templates for beauty stores. There are several themes tailored for beauty. For example, themes like Prestige are designed for luxury themes, and free themes like Dawn are standard if you are just opening your beauty store. 

5. Can I dropship beauty products with Shopify?

Yes. You can dropship beauty products using Shopify. That said, you’ll want to be very careful about product quality, regulatory compliance, especially for skincare or ingredients.

6. Which pages should I add to my Shopify beauty store?

Your store should include: a Home page, product pages (with variants clearly shown: e.g., shades, sizes), about us (giving brand story/trust), ingredients/usage or how‑to page (especially important in beauty)..

7. How to increase the sales on my Shopify beauty store?

Boosting sales in your beauty store means combining strong visuals + ease of purchase with smart conversion features: you can use product bundles, cross‑sells, upsells, and ensure fast mobile performance. Also, build trust with high‑quality imagery, video, reviews and influencer/user‑generated content.