We have reviewed and installed several Shopify themes for merchants over the years. There are a lot of paid Shopify themes out there, but today we will be breaking down the Prestige Shopify theme, one of the most popular themes for Shopify merchants around the world.

Although this theme does come on the expensive side ($400), it’s a complete value for money for your store. So, before you hesitate to choose this theme, let’s review the Prestige Shopify theme and its features so that you can decide for yourself.

What is the Prestige Shopify Theme?

Prestige is a high-end and luxurious paid theme available in the Shopify theme store. The Shopify Prestige theme is ideal for high-end brands offering fashion, jewelry, and beauty products. It offers the store a luxurious look and appeal. 

Like all other paid Shopify themes, the Prestige Shopify theme offers you different styles to choose from. Let’s look at them in more detail.

Prestige Theme Styles

All three styles of the Prestige Shopify theme have the same features. They only differ in presentation. 

Prestige

Image of a prestige theme of Shopify

Prestige uses clean fonts like Century Gothic and Futura, and a soft background to add a modern and sophisticated look to your Shopify store.

Couture

Couture style of the Prestige Shopify theme featuring elegant design, sophisticated fonts, and luxurious visuals for a high-end shopping experience

This style uses lots of white space and minimalistic design to put more emphasis on the products. This style is further elevated by a brighter color tone than Prestige. 

Vogue

Vogue style of the Prestige Shopify theme with sleek, modern design, and refined visuals, creating a stylish and high-end shopping experience

This style is the most colourful of the bunch. It uses eye-catching visuals for buttons and background to give your store a unique look. 

The Prestige comes with many outstanding features for store owners. Some of the best ones are listed below.

Shopify Prestige Theme Features

Cart and Checkout Features

  1. Cart notes – Let customers add special instructions to their orders.
  1. Sticky cart – Keep the cart visible while shoppers browse.
  1. In-store pickups – Offer local pickup as a convenient delivery option.
  1. Quick buy – Speed up the purchase process with one-click buying.

Marketing and Conversion

  1. EU translations (EN, FR, IT, DE, ES) – Ready for multilingual audiences in Europe.
  1. Product badges – Highlight bestsellers, new arrivals, and other product tags.
  1. Quantity pricingShow volume discounts for bulk purchases.
  1. Promo banners, tiles & popups – Announce sales or new collections.
  1. Quick view – Let shoppers preview products without page reload.
  1. Stock counter – Show how many items are left to create urgency.
  1. Customizable contact form – Gather leads or feedback efficiently.
  1. Press coverage – Highlight media mentions or PR features.

Merchandising

  1. Animation & high-resolution images – Add polished visuals and motion.
  1. Image zoom & image rollover – Enhance product visibility and interactivity.
  1. Product tabs – Organize content like specifications, reviews, or shipping info.
  1. Usage information – Guide buyers on how to use the product.
  1. Before/after image slider – Ideal for transformations (beauty and cleaning products).
  1. Ingredients or nutritional info – Perfect for food, supplements, and skincare.
  1. Color swatches & image hotspot – Improve variant selection and product discovery.
  1. Lookbooks – Present collections in a lifestyle format.
  1. Size chart – Help shoppers pick the right fit.
  1. Combined listing & product options – List product variants smartly.
  1. Slideshow – Create full-width promotional banners.

Product Discovery

  1. Collection page navigation – Let users easily browse collections.
  1. Recently viewed & recommended products – Improve discovery and conversions.
  1. Enhanced search & mega menu – Help customers find products faster.
  1. Sticky header – Keep navigation within reach at all times.
  1. Product filtering and sorting – Let users narrow down choices.
  1. Swatch filters – Offer more intuitive product filtering options.

Many high-end businesses are using the Prestige theme to enhance their stores. Let’s look at some of the best examples of Prestige theme implementation. 

Shopify Prestige Theme Examples

Aglaia

Aglaia store featuring the Prestige Shopify theme

Mason Aglaia’s jewerly store effortlessly fits with the Prestige. Located in France, their target demographic is high-end customers. Prestige theme helps them with an elegant design to get the look and aesthetics that are tailored to their store.

From elegant to trendy, find the perfect jewelry store name with 50+ unique and stylish ideas that sparkle with creativity

Charles Simon

Charles Simon store showcasing the Prestige Shopify theme

Luxury watches are another market where this theme perfectly fits. Charles Simon’s website combines the quality, design, and elegance of their products to design a perfect store for their customers. 

Mission Workshop

Mission Workshop Shopify store utilizing the Prestige theme

This store sells modular backpacks for people who are avid travellers. These backpacks are made with military grade materials. Mission Workshop uses Prestige to develop a slick and visually pleasing website that grabs your immediate attention.  

While Prestige Shopify Theme reviews are amazing, there are certain cons with this theme. Let’s find out the pros and cons of the Prestige Shopify theme.

Understanding the Pros & Cons of the Prestige Theme

What’s Great: Pros

Perfect for luxury brands with its clean, minimalist, and high-end design. If you are in the fashion and apparel industry, size charts and lookbooks are fantastic features to have. Plus, for other high-end stores, mega menus, cross-sell modules, and pop-ups help increase engagement and sales.

Prestige Shopify theme support is excellent, providing lifetime updates for owners. Its developer, Maestrooo, is a Shopify Plus partner. They will solve all your queries without any business interruptions.

What’s Not: Cons

With great features come high prices. This theme comes at a very high price compared to other Shopify themes. But it’s a given since this theme is best suited for high-end stores. 

The customization is also limited to the product and home pages. If you want to further customize your store, you need coding knowledge to edit your theme code.

Another con that we encountered is the resolution of images. The Prestige works best with high-resolution images. To fix this, you can enable the lazy load feature. 

It’s easy to add the Prestige Shopify theme to your store. Here’s a step-by-step guide to try and buy this theme.

Confused about which theme to choose for your Shopify store? Here’s a complete guide to choosing the perfect Shopify theme

Adding Prestige Theme to Your Shopify Store: Step-by-Step

Step 1

Log in to your Shopify store. Navigate to Online store > Themes

Image highlighting themes option of Shopify admin

Step 2

From the Theme library, navigate to Add theme > Visit Theme Store

Image highlight visit theme store button on Shopify admin

Step 3

Navigate to Browse themes and from the search bar, look for Prestige.

Shopify theme store search bar displaying search results for the Prestige theme

Step 4

Now, to view the Prestige theme Shopify demo, click View demo store. You can get a clear understanding of the look and feel of this theme with its demo.

Shopify theme store highlighting view demo store button of prestige theme

Step 5

To add this theme to your store, click Try theme.

Image of prestige theme demo store highlighting try theme button

Step 6

Now, if you navigate to the theme library, the Prestige can be seen added to your library. You can customize the theme based on your brand using the theme builder. 

Shopify admin page highlighting Prestige theme for customizaton

Note: You cannot publish this theme without buying it. 

Step 7

Keep in mind these Prestige theme customization tips to fully get the benefit of this theme

  • Focus on the visual elements like high-quality images, color palettes, and fonts on the Shopify Prestige theme homepage design.
  • Incorporate elements like a before-and-after slider and a lookbook to increase product interaction.
  • Enhance the user experience by focusing on the navigation system for easy browsing and product discovery.
  • Make sure to use the promo banner and press coverage feature with relevant fonts and colors.
  • Add the sticky cart drawer to keep the cart accessible to the customers while they browse your products.
  • To improve the Prestige theme performance and speed, make sure to optimize your images and reduce unnecessary elements on the page.

Prestige Shopify Theme: A High-end Theme for High-end Stores

To wrap up this review, if you own a fashion and apparel business or any other high-end store on Shopify, Prestige is one of the go-to themes. 

A website for a high-end store should ooze luxury and sophistication using high-quality visuals to create a rich experience for customers. Prestige’s minimalistic design and fantastic features make it ideal for luxury brands. Although its pricing is on the high side, in the long term, this is complete value for money for you. 

FAQs

1. Which is the best premium Shopify theme for high-end brands?
King, Luxe, Prestige, and Taiga are some of the best Shopify themes for luxury stores and high-end brands. 

2. How much is a Shopify paid theme worth?
The free Shopify themes cost nothing, while the most expensive theme, King, costs $500 as of July 2025.

3. Is the Prestige on Shopify free or paid?
Prestige Shopify theme is paid. It costs $400 to add this theme to your store.

4. Should I invest in a Shopify theme?
Yes. It provides additional features and add-ons that will help you build a high-converting Shopify store.

5. What are some great Shopify themes for Jewelry?
Frame, Effortless, Fame, and Prestige are some of the top picks for Shopify themes for Jewelry.

    About the author

    Vineet Nair

    Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.