As more businesses make the shift online, business owners are searching for a theme that will allow them the operational flexibility along with the functionality needed to run their stores. 

The Ella Shopify theme is among the most popular themes for a lot of Shopify merchants, especially in the fashion & lifestyle industries, because it has all the needed functionality and easy customization.

Let us look at what Ella does best to see if it will be a suitable option for your ecommerce store.

What Do You Need to Know About the Ella Shopify Theme?

Ella theme's demo page

The Ella theme for Shopify functions as an excellent versatile theme that works for various industries which include fashion alongside beauty and accessories and lifestyle businesses. The Ella theme provides extensive customisation options and high flexibility which makes it applicable to every industry rather than being limited to specific sectors. 

The Shopify Ella theme has been created by Halothemes, a Power Elite Author on ThemeForest and a seasoned industry professional with over 10+ years of experience, making Ella an established and well-reviewed Shopify theme. 

Here’s why:

  • 45,120+ sales
  • Ella Shopify theme review: 4.8-star rating with over 1,300+ reviews
Ella theme's reviews listed on envato elements
  • Recognized as the Best-Selling Theme of the Year in 2022 and 2023

Pricing & What’s Included

The Ella Shopify theme is priced at $89, a reasonable cost for growing businesses looking for flexibility without a hefty investment. This price includes:

  • The theme file
  • 6 months of support (extendable for an additional $27.75 for another 6 months)
  • 5 child themes
  • 50+ pre-made page layouts
  • Lifetime updates

Note: The Ella Shopify theme works seamlessly with all major browsers, which include Firefox, Safari, Chrome, and Opera, to provide a consistent experience on multiple platforms. 

The theme known as Ella comes with a cost for users. ThemeForest sells this premium theme which customers can purchase. After buying the theme you can upload it to your Shopify store to start using its extensive features and pre-designed layouts.

Who Should Use the Ella Shopify theme?

  • Fashion & Apparel Retailers: If you have an apparel retailer that offers a stylish and on-trend, consider Ella Shopify theme to display your store. Ella would be fantastic for a clothing, accessories, and footwear store.
  • Electronics & Gadgets Retailers: If you have a technology based store available product images that can be zoomed, limitless product display options, and video capability makes Ella an excellent option.
  • Beauty & Health: With the seamless interactive interface, and sophisticated product layouts, Ella is a positive option for beauty products and skin care items.
  • Home Décor & Furniture: With the ability to display large images for products, plus layout features that can help showcase product details, Ella would be great for furniture stores.

Let’s look for some features.

Key Features of the Ella Shopify Theme

The Ella Shopify theme offers a range of strong features that make it an excellent option for businesses seeking to create attractive e-commerce stores with functional elements. 

Responsive Design

The platform enables your online store to present flawlessly on every device type which delivers an enhanced user experience to desktop and mobile visitors.

Multiple Layout Options

Product pages within Ella offer multiple layout choices between grid list and masonry which enables you to align your design with brand aesthetics.

Advanced Product Filtering

The product filtering system enables customers to search for items through price and color and size selection options.

Customizable Mega Menu

You can design dynamic navigation menus with dropdowns and images and labels through the customizable mega menu feature.

Product Swatches

The product swatches feature lets you showcase product variations in color and size to assist customers with their purchasing choices.

Product Quick View

The product quick view feature lets customers check product details within the same page to enhance their shopping experience.

AJAX Add to Cart

The shopping process becomes faster because AJAX add-to-cart functionality enables quick product additions.

Product Image Zoom

Customers can zoom product images to inspect details more closely.

Customizable Homepage Sections

The homepage sections within your store can be modified easily to feature products as well as promotional content and testimonials and other content blocks.

Advanced Blogging

Use the robust blogging platform to engage your audience and boost SEO with quality content.

Customizable Color Schemes

The color scheme of your store can align with your brand identity through customizable options.

Product Reviews

Product reviews integration helps you develop customer trust and improves conversion rates.

Newsletter Popup

Through a customizable newsletter popup you can acquire leads for your email list growth.

Social Media Integration

Social media profile integration enables businesses to enhance their visibility through seamless connection.

SEO Optimized

Built with SEO best practices to help your store rank higher in search engines.

Customer Support

The platform implements SEO best practices, which help your store achieve better search engine rankings.

Setting up the Ella Shopify theme to store is a simple process, even for beginners. Let’s check it out.

How to Install Ella Theme to Your Shopify Store: Installation Guide

Here’s a quick step-by-step guide:

1. Purchase the Ella Theme

Go to ThemeForest: Visit the ThemeForest website.

Search for Ella Shopify Theme: In the search bar, type “Ella Shopify theme” and select it from the results.

Choose the License: Pick the regular license (priced at $89), which includes the theme file, 6 months of support, and lifetime updates.

    Ella Shopify theme's landing page on envato elements highlighting add to cart button

    Image source: Ella Shopify Theme on ThemeForest

    Complete the Purchase: Follow the prompts to create an account (if you don’t already have one) and complete your purchase.

    Download the Theme: After purchasing, navigate to your ThemeForest account, select Downloads, and download the theme package.

      2. Install the Ella Theme on Shopify

      Log into Shopify: Your Shopify admin panel becomes accessible through logging into your account.

      Navigate to Themes: In your Shopify dashboard, go to Online Store > Themes.

      Upload the Theme: Click Upload Theme at the top right of the page.

      Select the Ella Theme File: Choose the downloaded Ella theme file from your computer (usually a .zip file).

      Publish the Theme: After the upload is complete, click Actions > Publish to make the Ella theme live on your store.

        Customization Options of Ella Shopify Theme

        One of the biggest strengths of this theme is the wide range of customization options available. 

        Here are some vital customization options: 

        Theme Settings

        The Theme Settings panel allows you to change your theme’s overall design in one location. This includes all colours, fonts, and layout styles.

        Ella provides additional control over the header and footer of your store, allowing you to accurately distinguish your business. You can add your logo, buttons for primary menu, secondary menu, social links and your branding logos. 

        Drag-and-Drop Builder

        This tool is a great option if you prefer a custom, drag-and-drop builder within Directify, allowing you to design your own without the custom pricing. 

        Custom CSS

        Ella also allows you to add custom CSS if you’re a coder looking for more advanced, technical customizations on your site.

        Product Page Options

        The Ella product page can be set up in a variety of ways, including image sliders, colour swatches, detailed product page descriptions, custom content, and more.

        Shop & Product Filters

        Ella allows your customers to create advanced filters to find products by size, colour, price and much more.

        Install Demo Content (Optional)

        You can import demo content to quickly set up your store using one of Ella’s pre-designed layouts.

        Demo store of Ella Shopify theme

        Image source:  Ella Shopify theme demo store

        Next, need to know its pros and cons.

        Pros and Cons of the Ella Shopify Theme

        Pros:

        • Great customization for demo imports, drag-and-drop builder, CSS support.
        • Packed with features like SEO optimization, product page layouts, mega menus.
        • Responsive and mobile responsive on every device.
        • Multi-currency and multi-language support for businesses around the world.
        • Good support and regular updates.

        Cons:

        • It’s a premium theme, so it comes at a higher cost compared to free themes or other basic paid themes. 
        • A wide range of customization options exists, but beginners who lack Shopify knowledge or web design experience may need time to learn how to use them.

        Conclusion: Should You Choose the Ella Shopify Theme?

        The Shopify platform offers Ella as a flexible theme for businesses that want customizable design features. This theme supports multiple business types through its extensive features, which improve the shopping experiences of customers. 

        Start your store development with Ella by exploring the Ella Shopify theme.

        FAQs

        1. What industries is the Ella theme best suited for?
        Ella is ideal for fashion, beauty, lifestyle, and other visually driven industries due to its stunning design and customizable features.

        2. Is customer support included in the Ella theme?
        Yes, it comes with 6 months of support included. If you need it for longer, you can purchase support for a fee, but live chat support is not available, and response can take as long as 48 hours. 

        3. Can I customize the Ella theme?
        Yes, there are many customization options available, and you can alter layouts, color schemes, fonts, etc. You also have the ability to add custom CSS if you want to tweak even more. 

        4. Is the Ella Shopify Theme any Good? 
        Yes, the Ella theme is responsive, so your store will look good on desktops, tablets, and smartphones.

        5. Is Ella theme free?
        Ella is a premium Shopify theme and isn’t available for free.

        About the author

        Bhavesha

        Explore Content with Bhavesha, a passionate and dedicated technical content writer with a keen understanding of e-commerce trends. She is committed to sharing valuable insights, practical assets, and the latest trends that can help businesses thrive in a competitive environment.