The Only Easter Marketing Ideas for Shopify Stores [Proven Strategies]

Boost Easter sales in 2026 with campaigns like virtual egg hunts, social content campaigns, and limited-edition bundles. Launch early-bird subscriber offers and use festive packaging or digital assets to make the shopping experience feel more seasonal.

Easter is not a long shopping season. That is exactly why, if you are a new Shopify store owner, Easter marketing ideas can work so well.

You do not need a massive brand or a full team. 

What you do need is timing.

Easter shoppers usually buy in a short window. They are looking for gifts, treats, decor, outfits, and last-minute items. 

If your store shows the right offer at the right time, you can win sales even as a new store.

This guide is built for that. You will get a beginner-friendly playbook with Easter marketing ideas that are easy to launch, low-risk to test, and focused on one goal: helping your Shopify store get more sales during Easter.

Do Easter Marketing Campaigns Really Work?

The opportunity is real. U.S. consumers spent $23.6 billion on Easter the previous year, according to NRF. That is a big seasonal spend pool, even before you factor in repeat buyers and post-holiday sales.

The same NRF data also shows what people actually buy for Easter. 

The most popular categories included candy (92%), gifts (65%), decorations (51%), and clothing (49%).

Want to know which products sell year-round? Check out the best selling Shopify products in 2026

You can position regular products as Easter-friendly with the right angle. A gift bundle. A spring refresh offer. A family weekend promo. A limited-time deal with a delivery deadline.

This is where many new stores get stuck.

The best Easter marketing ideas for Shopify stores include 

• Themed bundles
• Limited-time discounts
• Easter gift guides
• Email campaigns
• Social media contests
• Cart or checkout offers. 

When to Start Your Easter Marketing Campaign?

The simple timeline for new stores is: 4 weeks - 2 weeks - final weekend

4 weeks before Easter: Plan your offer, collection, and creatives

Start by deciding your main offer. A limited-time discount, bundle deal, or free gift over a cart value.

Then create one dedicated collection page for your campaign. It can be something like:

• Easter Picks
• Easter Gift Ideas
• Easter Weekend Sale

2 weeks before Easter: Launch email + social + retargeting

Now your campaign should go live on your store. Start promoting it through the channels you already have.

Email is usually the easiest place to start, even for small stores. Send a launch email with:

• What the offer is
• Who it is for
• When it ends
• Where to shop

You can also post on social media with simple product-first content. Show gift ideas, bundles, or “best picks for Easter weekend.” Clear product visuals and a direct message can work really well.

Final weekend: Urgency push + shipping cutoff + last-minute offer

This is where urgency matters most.

Your messaging should now shift from “Easter sale is live” to “time is running out.”

This is the right stage for:

• Shipping cutoff reminders
• Low stock alerts on top products
• Countdown bars
• Last-chance emails

Top Easter Marketing Ideas for Small Businesses

1) Create an Easter collection page

Source: Meri Meri's Easter Collection Page

Create a dedicated collection page that groups your Easter-ready products in one place.

Examples:

• Easter Gifts
• Spring Favorites
• Easter Basket Picks

Instead of sending people to your homepage and hoping they find the right products, you send them to one page built for the campaign.

To do this on Shopify, create a new collection and add products that fit the Easter season. These do not have to be “Easter products” only. They can be giftable products, colorful products, family-use products, or seasonal bestsellers.

2) Launch a limited-time Bundle offer 

Store owners can launch a seasonal bundle that runs only during your Easter campaign window.

This can be:

• Percentage discount
• Fixed discount
• Build your own bundle

An Easter bundle gives shoppers a reason to buy multiple products at discounted prices. 

For new stores, this is important because many visitors are still looking for more than one gift. A clear bundle with a deadline helps them make purchases. 

How to do it on Shopify

Install Shopify bundle apps like iCart Cart Drawer Cart Upsell to create product bundles easily. 

iCart makes it easy to offer high-converting product bundles directly in the cart (drawer or pop-up), so customers can add bundle deals in one click, and you can lift AOV without changing your theme.

3) Post short Easter social content with product angles

Social media has always been on top of the Easter marketing ideas list for online merchants.

This can be:

• Gift ideas
• Styling ideas
• Before/after setup
• “What to buy” posts

Pick 2 to 3 products or bundles and create simple posts around them.

Social media ideas for Easter:

• “3 Easter gift picks under $40”
• “Build an Easter basket with these items”
• “Weekend table setup with our spring decor”

Repurpose the same content across:

• Instagram
• Facebook
• Pinterest
• TikTok

Change the caption slightly, but keep the core idea the same.

4) Run a simple Easter giveaway or contest

Run a short contest designed to increase reach, engagement, or list growth during your Easter campaign.

Simple formats include:

• Comment to win
• Tag a friend
• Choose your favorite bundle

Giveaways can boost visibility quickly, especially for new stores with a small audience.

They also give you a reason to create engagement around your products without always pushing a direct sale.

5) Add Easter visuals to your storefront 

Source: Mud Pie's homepage for Easter

Make small seasonal design updates that make your store feel timely. Use images around eggs and bunnies to give an Easter vibe.

Examples include:

• Homepage banner
• Announcement bar
• Pastel accents
• Seasonal product badges

A few Easter visuals help shoppers instantly understand that a seasonal offer is live.

This improves campaign clarity without requiring a full theme redesign.

6) Run a virtual Easter egg hunt 

Run an Easter-themed activity where you hide “virtual eggs” (icons, clues, codes, or links) across your website, product pages, emails, or social posts.

When shoppers find them, they unlock a reward like:

• Discount code
• Free gift

This idea is commonly used in Easter campaigns as a digital engagement tactic and is often paired with coupons or contests.

Here’s how you do it.

• Hide 3 to 5 Easter egg icons on key pages (homepage, collection page, product pages)
• Each egg links to a landing page or reveals a code
• Offer one reward per user (for fairness)
• Clearly mention the start date and the end date

Conclusion: Use the opportunity to increase sales

Pick 3 to 5 Easter marketing ideas, launch them early, and keep your message clear so shoppers instantly understand what the offer is, who it is for, and when it ends.

The biggest wins usually come from basics done well: the right timing, a relevant offer, and simple promotion across your store, email, and social channels. 

Start with your Easter collection + one offer + one email today, then track what gets clicks, carts, and sales so you can come back next season with a smarter campaign.

FAQs for Easter Marketing Ideas

1. What are some social media ideas for Easter?

Post short Reels/carousels with Easter gift ideas, bundles, “under $X” picks, before/after styling, and last-minute Easter delivery reminders, then reuse the same content across platforms. You can also run a small giveaway, a virtual egg hunt, or a “choose your favorite bundle” poll to increase engagement. 

2. What are some good examples of Easter marketing campaigns?

Good Easter marketing ideas are easy to understand and have a clear deadline, like an Easter Weekend Sale, Build Your Easter Basket bundle campaign, or a Spring Refresh Sale (Easter edition) for stores that do not sell traditional Easter products.

3. Which are the best-selling products on Easter?

Based on NRF Easter data, the most popular Easter buying categories were candy (92%), food (89%), gifts (65%), decorations (51%), and clothing (49%).

4. How should I optimize my Shopify store for Easter?

Start with the basics that directly improve conversion: create an Easter collection page, add a clear seasonal banner/announcement bar, show your offer and deadline, and make shipping cutoff dates visible.

About the author

Vineet Nair

Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.