Did you think the profits shut down after you closed a sale?
The answer is no. You can continue to increase sales with a strategy called post-purchase upsells.
While pre-purchase upsells have been successful for merchants, many owners do not focus on post-purchase strategies. As a Shopify expert, I can confirm that they definitely should.
Upsells through post-purchase upsell pages are one of the easiest ways to increase your AOV.
But what are the best post-purchase pages examples that will guarantee to win you sales?
In this article, we’ll explore real post purchase upsell pages examples, including one-click post-purchase and post purchase email strategies you can implement right inside your Shopify store.
What is Post-Purchase Upsell? Why Should Shopify Merchants Add It?
Post-purchase upsell offers are made to customers immediately after they’ve completed their purchase.
These offers typically appear on the checkout page or thank-you page. This is where customers are already committed to buying, making it the perfect moment to upsell or cross-sell products. A well-post-purchase upsell can boost your AOV with minimal friction.
There are many types of post-purchase upsells you can implement in your Shopify store.
Types of Post-Purchase Upsells
One Click Post-Purchase Upsell
One popular type of post-purchase upsell is the one-click post-purchase upsell. Here, the buyer doesn’t have to go through the full checkout process again. This upsell setup allows customers to add an extra product to their cart with a single click.
Post-purchase upsell apps like SellMore help merchants add a one-click post-purchase upsell easily. SellMore has a simple setup, instant customer support and built-in analytics to solve all your post-purchase needs.
Thank You Page Upsell
The thank-you page upsell is one of the most effective places to offer a post-purchase deal. Once your customer completes their purchase, their excitement is high, making it the ideal moment to introduce an upgrade.
Since they’ve already committed to spending, adding a relevant upsell at the thank-you page feels natural and seamless.
Checkout Page Upsell
The checkout page upsell takes advantage of the buyer’s readiness to complete the purchase. As they’re in the process of checking out, this upsell offers a smooth transition to add more items to their cart before finalizing the order.
Post-Purchase Email Upsells
Post purchase upsells don’t just happen in-store. The post-purchase email upsell is a great strategy you can use to send personalized emails. The key here is personalization.
This post-purchase upsell is effective because you can create personalzied emails based on the customer’s buying behaviour.
These post purchase upsell types can be implemented into various examples.
5 Proven Post-Purchase Upsell Pages Examples
Survey Pages
Post-purchase survey pages can be used to gather valuable customer feedback while offering upsells.
After a customer completes a purchase, you can ask a few quick questions about their experience and then offer them an upsell based on their responses.
For example, a survey might ask, “How likely will you recommend us to your friend?” or “Would you like to receive personalized recommendations?”
Volume Discounts
After a customer buys a product, offering a volume discount for buying more can be a great strategy. You can add a one-click post-purchase upsell.
For example, you can prompt them with a “Add 3 Shirts to Get 30% Off” message after purchase. This strategy works well for products that are purchased in bulk.
Product Bundles
Offering bundles on the post-purchase page is another powerful upsell technique.
For example, if a customer purchases a camera, a well-timed offer for a bundle that includes a camera bag, lens cleaner, and memory card can feel like a natural next step.
Product bundles offer a complete solution to the customer. Offering post-purchase upsells that go with the products increases the chance of purchasing.
Gift Add-ons
A gift add-on upsell is perfect during holiday seasons or special occasions. After a customer purchases a product, offering them the chance to add gift wrapping or a personalized note can significantly increase your AOV.
It’s a simple way to elevate the shopping experience with minimal effort.
Digital Add-ons
Digital add-ons are a powerful way to increase post-purchase value without adding shipping or fulfillment costs.
After a customer completes their order, you can offer digital extras like downloadable guides, ebooks, extended tutorials, warranties or exclusive content related to their purchase.
For instance, if someone buys a fitness product, you could upsell a “30-Day Workout Plan” or a “Meal Prep Guide” as a digital download.
Best Tips to Optimize Post-Purchase Upsell Pages
Start Small
Test one upsell offer first to see what resonates with your audience. You can expand with additional upsells as you fine-tune.
Don’t Upsell Too Aggressively
Bombarding customers with multiple upsell offers can quickly lead to frustration. Keep it simple.
Limit upsells to one or two per transaction. Any more, and you risk overwhelming your customers.
People trust the opinions of others. Add social proof like customer reviews, star ratings, or testimonials to your upsell pages to show how others have benefited from your upsell products.
Create Urgency
Create a sense of urgency by adding countdown timers to post-purchase upsell pages.
For example, “Only 5 left at this price!” or “Offer ends in 30 minutes!” This nudges customers to act quickly.
Use Data to Create Post-purchase Upsell Pages
Tailor your upsell offers based on the customer’s behavior or product choice. For example, if someone always comes to your store to buy a high-ticket item, offer a complementary premium product.
Monitor Post-Offer Upsell Metrics
Track key metrics like acceptance rate, upsell revenue, and overall margin to gauge the success of your post-purchase upsell offers.
Regularly reviewing these numbers will help you identify what’s working and optimize your strategy.
Conclusion: Post-Purchase Upsells are a Great Strategy
Post-purchase upsells are one of the most effective and low-cost strategies to boost your Shopify store’s revenue.
By tapping into the buyer’s momentum right after they’ve made a purchase, you can offer relevant products that enhance their experience to increase AOV.
Whether it’s through thank-you page offers, one-click upsells, or targeted post-purchase emails, the key is to keep things simple, valuable, and timely.
So, take the time to test different approaches, monitor your results, and refine your post-purchase upsell strategy.
Post-Purchase Upsell Pages Examples FAQs
1. How to boost your sales on Shopify?
You can enhance your Shopify store’s sales by optimizing product pages with high-quality images, compelling descriptions, and customer reviews. You can also implement pre-purchase and post-purchase upsell strategies.
2. What is a post-purchase upsell in Shopify?
A post-purchase upsell in Shopify is an offer presented to customers immediately after they complete a purchase. This strategy aims to increase AOV by suggesting additional products that complement their initial purchase.
3. What is an example of a post-purchase upsell?
An example of a post-purchase upsell is offering a customer who just bought a camera a discounted bundle that includes a memory card, camera case, and lens cleaner.
4. What is a one-click upsell?
A one-click upsell is a post-purchase offer where customers can add additional products to their order with a single click, without re-entering payment or shipping information.
5. Which is the best Shopify post-purchase upsell app?
The best Shopify post-purchase upsell app depends on your specific needs. SellMore is highly recommended for its AI-powered, customizable upsell funnels and post-purchase features.
About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.