Your ecommerce homepage is the first thing potential customers notice about your business. All the best ecommerce homepages make a killer first impression.
The homepage of your online store is one of the best places to:
- Establishing your brand identity
- Build trust and credibility
- Drive traffic and conversions
The bounce rate of ecommerce and retail is between 20% and 45%. If your bounce rate lies between these or even goes higher, your homepage needs a serious upgrade.
In this article, we will share ecommerce homepage optimization tips with examples from top brands. But first, let’s start with some common best practices for homepage design.
Ecommerce Homepage Design Best Practices – What Should You Do?
Here are a few key things to consider when designing an effective e-commerce homepage.
Add an Eye-catchy Hero Section
- Make sure the logo is prominent at the top of the page.
- Have a concise tagline that communicates your value proposition. It could be a seasonal discount or a shopping event.
- The best ecommerce homepages use consistent colors and fonts to strengthen brand identity.
Vitaly’s hero section uses all these tips to great effect.
Use High-Quality Visuals
- Use large, high-quality images that showcase your best products or a current promotion.
- Consider using a product carousel or slider to highlight new arrivals, deals, or bestsellers.
Clear Call-to-Action (CTA)
- Ensure CTAs such as “Shop Now,” “View Collection,” or “Sign Up” are prominently displayed and easy to click.
- The best ecommerce homepages use clear, action-driven CTA buttons to boost customer engagement. For example, ‘Limited Time Offer’ and ‘Explore New Arrivals’
- Display reviews or ratings for your customers on the homepage for credibility.
- Feature video testimonials or success stories to build trust.
- Include trust badges to assure visitors that their transactions are secure.
Mobile-Responsive Design
- Ensure the homepage is fully responsive, offering a seamless experience on mobile devices.
- Optimize the homepage to load quickly on all devices.
Applying these common strategies to your homepage will increase customer engagement. Now let’s dive into some of the best ecommerce homepage designs to inspire the look and feel of your homepage.
Thesus
Just the color combination and visuals of Thesus’s homepage are enough for customers to stay longer. Thesus makes footwear from recycled materials. This USP is added to their homepage in addition to their products.
Their homepage is linked to an article that explains how their shoes are made from natural and recycled materials. Thesus offers a ‘Try Them Out’ feature to check size, returns, and payment options before shopping.
Welly
Welly is a brand that sells playful, kid-friendly first-aid kits. Though their buyers are adults, the products are designed with the child in mind.
Welly’s homepage reflects their playful philosophy with attractive colours, a fun vibe, and the features of their products. If you are looking for a fun and playful vibe, this is one of the best ecommerce homepages to check out.
MVMT
Sliders are an excellent way to showcase different products and discounts. MVMT does this perfectly by adding offers with high-quality and beautiful product images.
It features sections like ‘New Arrivals’ and ‘Featured Stories’ to help customers quickly find and explore new products.
MVMT’s homepage is very stylish, which appeals to their customers. They use aesthetic backgrounds to feature their products, which instantly increases their value.
Finn
Finn’s homepage gives their potential customers precisely what they look for: Images of happy pets. The brand uses contrasting colors, graphics of pets, and simple fonts to visually engage pet owners.
Not every pet owner is the same. Finn understands this and has turned their homepage into a lead generation page. They use quizzes and consultations to understand the needs of their potential customers.
This data helps deliver personalized products and subscription offers, boosting revenue.
Tessemae’s Organic
Tessemae uses social media proof to their advantage and adds user-generated content to their homepage.
This brand encourages customers to tag them on social media when they use their products. This content is then added to their homepage increasing customer trust.
The great benefit of UGC is that customers come up with a variety of ways Tessemae’s salad dressings can be used to create tasty meals. This is a great incentive for customers to buy their different products.
Death Wish Coffee
There’s a huge demand for customers who need strong coffee. Death Wish Coffee’s homepage instantly shows what their brand is all about. ‘The world’s strongest coffee’
What’s great about their branding is that they also sell merchandise based on it. Not just coffee mugs, Death Wish Coffee also sells t-shirts, sunglasses, and even license plate frames. These upselling strategies are added to their homepage.
People who love coffee order regularly. Their ecommerce website layout design includes a subscription section offering discounts for subscribers.
Almond Surfboards
As soon as you land on Almond Surfboard’s homepage, you get a feeling like you are on a beach. Surfers need exactly this when they search for a board.
Their product images and videos automatically switch to let the customers know how the board will feel on the wave. Their mobile-friendly ecommerce homepage design adds to their value.
Their homepage offers surf tips and articles that help with SEO. When we say all the best ecommerce homepages are designed keeping the customer in mind, this is exactly what we mean.
Partake Foods
We have discussed Partake Foods in our article on the best blog designs for Shopify stores. They are also one of the best Shopify homepage design examples.
If you are looking for vegan and natural ingredients in your cookies, you will love Partake Food’s homepage. They highlight their ingredients right on the homepage to build customer trust.
If you have a USP for your ecommerce business, highlighting it on your homepage will be an added benefit.
Tiny Organics
Tiny Organics has one of the best ecommerce homepages in the childcare industry. Parents are always concerned when buying food products for their children. This Shopify brand’s homepage design eases the concern of parents.
They follow all the Shopify homepage design best practices, like high-quality photos showcasing their products in use, testimonials from parents, and even recommendation videos from doctors. This trust-building content is guaranteed to increase sales directly from their homepage.
Allbirds
Another Shopify store we have talked about in our list of the best Shopify store examples. For an environmentally conscious shopper, this homepage leaves no stone unturned.
They highlight comfort, style, and natural materials on their homepage to define their footwear. One thing we have noticed is that they follow Shopify homepage layout best practices with the use of shades of green and brown. This brings a natural aesthetic to their homepage.
Homepage is Your Store’s First Impression: Don’t Ignore It
Every great ecommerce store starts with a homepage design that matches its business goals. It could be conversion, traffic or engagement.
Go through our list again, scroll down and study the brand’s homepages. Observe their colors, fonts, keywords, tone, images, and graphics and get inspired to design your store’s homepage.
FAQs
1. How to design a good homepage on Shopify?
Our Shopify homepage conversion tips: use high-quality images, clear copy, and strong CTAs to drive quick action. Optimize for mobile devices. Incorporate reviews or testimonials to build trust with visitors.
2. What should be included in the ecommerce homepage?
All the best ecommerce homepages have the following elements:
- Clear branding and logo
- Main navigation menu
- High-quality images
- Call-to-action (CTA)
- Social proof
- Search bar
- Special offers or promotions
- Footer with key links
3. What are some of the best ecommerce homepages for a fashion and apparel store?
Ketnipz, Allbirds, and Hiut Denim Co. are great examples of the best ecommerce homepages for fashion and apparel stores.
4. Which is the best ecommerce platform to build a homepage?
Shopify and Wix are some of the best ecommerce platforms to build a great homepage.
5. What are the types of CTAs in ecommerce?
CTAs are built for various purposes.
- Purchases (Buy Now)
- Lead generation (Get Started)
- Engagement (Learn More)
- Social sharing (Follow Us)
- Store locations (Find a Store)
About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.