![10+ Best Black Friday Social Media Campaigns Examples [2025]](https://www.identixweb.com/wp-content/uploads/2025/08/26-08-Tue-Blog-Black-Friday-social-media-strategy.webp "10+ Best Black Friday Social Media Campaigns Examples [2025]")
Black Friday is one of the most anticipated shopping events of the year, not just for shoppers but also for Shopify store owners looking to maximize their sales.
With millions of people scrolling through platforms like Instagram, Facebook, and TikTok, Black Friday social media campaigns have become crucial for brands to stand out.
In this article, we’re diving into 10+ examples of the best Black Friday social media campaigns that caught our attention.
From Black Friday social media posts that went viral to clever Black Friday captions that sparked conversation, we’ll explore what made these examples successful.
#1 Murad Skincare’s Black Friday Campaign
This creative Black Friday social media campaign from Murad Skincare combines humor and urgency to grab attention.
The post features a playful video of someone preparing Thanksgiving dinner after spending all their money on skincare, accompanied by their caption. This approach blends relatable content with an irresistible offer, making it a memorable campaign for their audience.
#2 L’Occitane’s Influencer Marketing
L’Occitane UK’s Black Friday campaign features a personal touch, with influencer Robin James sharing his top product picks in a casual Instagram video.
The brand effectively uses a relatable, engaging format that encourages conversation, fostering community around their Black Friday deals.
GoPro’s Black Friday social media campaign uses a funny video of a dog driving a car to promote its discounted cameras.
We loved this Black Friday campaign because nothing grabs attention faster than a dog driving a car. The post includes a clear call to action, highlighting the special Black Friday deals, including discounts, free shipping, and bundled offers, making it a fun and effective way to engage shoppers during the BFCM season.
#4 Verve Coffee’s Multiple Discounts for BFCM 2025
This Cyber Monday campaign from Verve Coffee effectively combines multiple enticing discount offers in a single post, including discounts on select coffees, first-time subscription shipments, and prepaid gift subscriptions.
The carousel post leverages urgency with phrases like “limited supply” and “offer ends tonight,” encouraging customers to act fast and take advantage of these exclusive deals.
You can use Shopify apps like iCart to add a discount bar to your shopping cart. During Black Friday season, this will be crucial to increase your conversions when the traffic increases on your store
#5 Blume’s Human Approach to Black Friday Campaign
In this engaging Black Friday campaign, Team Blume displays their employees favourite Blume products by showcasing a fun behind-the-scenes look at their own shopping lists.
The post encourages interaction by offering a chance to win an item from a user’s Black Friday shopping list, making it both a promotional and community-building effort.
#6 Typo Shop’s Early Bird Offer for BFCM Season
This Instagram campaign from Typo Shop targets loyal customers with an exclusive early bird offer, providing early access to Black Friday deals.
Promoting a 30% discount for loyal members, it emphasizes the value of being part of the brand’s loyalty program. This drives early conversions for the brands during the pre-season of BFCM mania.
#7 Bath and Body Works’ Unique BOGO Approach
This Black Friday social media campaign from Bath & Body Works takes a unique approach to the familiar BOGO. Instead of one, they added a “Buy 3, Get 3 Free” sale.
The caption humorously contrasts the excitement of the deal with keeping it “lowkey,” adding a relatable touch for shoppers. The vibrant image of their colorful products and the clear sale message encourage the audience to take advantage of the amazing Black Friday deal.
Fashion Nova’s Black Friday campaign uses a high-energy teaser to build anticipation for its upcoming sale.
The video is accompanied by a catchy black Friday caption. This type of content taps into the excitement of the holiday shopping season, urging followers to stay tuned for what’s coming next.
Teasers are always the best Black Friday social media campaigns to ignite excitement during the pre-Black Friday season.
#9 Glossier’s Customer SM Posts
Who doesn’t like memes? Glossier taps into meme culture and Black Friday anticipation to engage their audience.
Their Black Friday social media campaign features customer posts that depict a relatable moment of eagerly waiting for a sale.
By leveraging a popular internet meme and its fans’ real-life posts, Glossier effectively connects with its followers. This creates anticipation and drives interest in its upcoming sale.
#10 REI’s Unique Approach to Black Friday Campaigns
This is one of the best Black Friday social media campaigns we have seen, as it effectively conveys an anti-Black Friday sentiment.
Black Friday post by REI takes a unique approach by encouraging people to spend time outdoors rather than shopping. The brand promotes its #OptOutside initiative, where it asks followers to support the Outdoors for All Act. This helps improve public parks and outdoor spaces across America.
The post highlights their highly popular $1, £1, and €1 deals, which were a hit last year. This Black Friday social media post will directly impact their 2025 BCFM sale.
#11 Oodie’s Unique Approach to Black Friday Campaigns
If your previous year’s campaign was one of the best Black Friday social media campaigns ever, why not showcase it this year?
This Black Friday campaign from The Oodie stands out by highlighting their highly popular $1, £1, and €1 deals, which were a hit last year.
It’s a creative way to tease an exclusive offer in 2025 by showing your followers a successful 2024 campaign.
#12 Gymshark’s BFCM Campaign with Influencers
Influencer marketing has always been successful when it comes to social media.
Gymshark, one of the biggest Shopify stores, leverages fitness influencers, offering followers an exclusive discount with the use of a promo code.
The influencer highlights the ongoing sale, adding further value by promoting an extra discount. It’s a great example of how combining discounts with influencer partnerships can drive engagement and boost sales.
Nothing beats social media when it comes to connecting with your customers. Let’s look at the benefits of social media campaigns during the Black Friday season.
As Shopify experts, we have seen Shopify stores maximizing their conversions using social media. Here are some of the best benefits of social media that we have witnessed during Black Friday season.
Real-time Connection
Social media connects your Shopify brand’s directly to your audience during Black Friday, helping you reach millions of potential customers.
Builds Excitement
Platforms like Instagram, Facebook, and TikTok are perfect for Shopify store owners to create buzz ahead of the big day.
Increased Engagement
Creative campaigns, Black Friday Cyber Monday social media posts, and Black Friday captions drive higher engagement during the busiest shopping days of the year.
Precise Targeting
The best Black Friday social media campaigns allow Shopify merchants to target the right audience at the right time. This is the prime time to maximize your reach and conversions.
Promotion Versatility
Shopify merchants can use black Friday social media campaigns to tease deals and showcase exclusive offers to keep their audience engaged.
As Black Friday approaches, it’s time to get creative with your social media campaigns. Whether you’re launching a flash sale, collaborating with influencers, or running a viral giveaway, the key is to keep it engaging and true to your brand.
Use the strategies from these best Black Friday social media campaigns to inspire your own approach. This holiday season, stand out, connect with your audience, and make the most of every opportunity to drive sales.
1. What are the most sold products on Black Friday?
In the United States, electronics like smartphones, laptops, and smart TVs are always top sellers on Black Friday. Fashion items, toys, and home appliances also see a significant spike in sales.
2. How does social media help brands during Black Friday?
Social media helps brands build excitement and drive traffic by engaging customers with creative posts, exclusive offers, and influencer collaborations. It also allows for precise targeting, ensuring deals reach the right audience at the right time.
3. What are some of the best Black Friday social media campaign examples?
Brands like Gymshark used influencer partnerships to create buzz, while Oodie’s £1 giveaway generated massive engagement across Instagram and TikTok. Research more brands to cutomize your Black Friday social media campaign.
4. Which is the best social media platform to promote Black Friday deals?
Instagram and TikTok are the best platforms for promoting Black Friday deals. They allow you to showcase products visually and engage users with targeted ads.
5. How to promote Black Friday deals on social media?
To promote Black Friday deals, use eye-catching visuals, countdowns, and interactive posts to build anticipation. Partner with influencers, run exclusive offers, and utilize paid ads to target specific audiences for maximum impact.
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About the author
Vineet Nair
Vineet is an experienced content strategist with expertise in the ecommerce domain and a keen interest in Shopify. He aims to help Shopify merchants thrive in this competitive environment with technical solutions and thoughtfully structured content.