10 Proven B2B Email Marketing Best Practices to Scale BusinessesBLOG

Did you know that 42% of businesses consider email to be one of their most powerful media for attracting new leads? So, if you are looking for a sign to assist you in deciding whether or not to employ B2B email marketing to grow your business, this could be it.

Instead of focusing on a single customer, B2B focuses on converting a company. If you want to win it, your messages must be more professional and valuable in order to persuade prospective customers to buy from you.

Keep reading! Let’s look at the B2B email marketing best practices for nurturing leads and boosting sales effortlessly!

Why Email Marketing is Considered as an Essential B2B Growth Channel?

Email marketing strategy for B2B enables you to schedule your subsequent B2B email campaigns in advance.

With an email marketing strategy for B2B in place,

  • You can send sales emails, newsletters, and time-based ones.
  • Allows you to work more effectively with other aspects of your company.
  • The heart of marketing objectives is email strategy.
  • It provides direction when starting B2B email campaigns and allows you to track the progress of your campaign.
  • You can launch a survey to determine why individuals are unsubscribing from your list.
  • Here are the top reasons why businesses prefer email marketing.

  • Everybody makes use of the email
  • Highly engages people
  • Emails save money
  • They aid in brand awareness
  • Emails are easily quantifiable
  • Personalized messaging.
  • 10 B2B Email Marketing Best Practices

    Here are ten proven B2B email marketing best practices with B2B email marketing examples, how to write B2B emails and email segmentation best practices to

  • Help you expand your reach
  • Increase deliverability and
  • Convert prospects into customers
  • Let us get started!

    Email Lead Acquisition

    Acquiring new leads lets you capture prospects and move them down your conversion funnels.

    You will need an opt-in form that emphasizes the benefits of signing up for your list. To increase the signup rate, B2B marketers typically use lead magnets, which are incredible offers in exchange for a user’s email address.

    Lead magnets can be an

  • e-book
  • Whitepaper
  • Presentation
  • Checklist
  • Or any other useful piece of content that your prospects might be interested in.

    Spam-Free Email Subject Line

    The subject line of an email can be decisive and has the potential to convert leads and be a worthwhile investment. Alternatively, it could cost you and end up in the spam or trash folder.

    Numerous variables in an email’s subject line cause it to be flagged as spam.

    To avoid this, here are some pointers on how to write a B2B email’s perfect subject line:

  • Never begin your subject lines with questions. For eg: “Do you enjoy/need?”
  • Do not follow all caps
  • The subject line should be coherent with the content of your email
  • Subject lines that begin with “Re:” or “Fwd:”
  • Long subject lines are strictly prohibited
  • Do not include spam words and stuff keywords in the subject line
  • Let the sender’s email address match with your domain’s address
  • Autoresponder Emails

    These are pre-programmed automated emails that a customer gets throughout his purchasing journey and are triggered by a specific event.

    Such as

  • Purchasing a product
  • Joining your email list
  • Browsing behavior, and so on.
  • We highly recommend giving Icegram plugins a try If you’re looking for an email marketing tool with an autoresponder. You only need to configure the setup once, and you’re ready to go!

    With no monitoring efforts, the intelligent tool will handle everything on your behalf.
    It’s a huge time saver and aids with long-term customer relationships.

    Email Segmentation

    Customer segmentation is the process of dividing customers into groups based on specific factors in order to improve personalization.

    Email segmentation best practice is to segment the customers based on their

  • Demographics
  • Geography
  • Psychographics and
  • Behavioral data
  • Putler is a dedicated RFM analysis and segmentation tool that assists you in setting up various rules and reports to find your best value customers. It has an easy-to-use dashboard that allows you to select the time period for which you want the chart to be displayed.

    Blog Post Notification Emails

    How will your email subscribers know you’ve published a new post? Yes, you must notify them.

    You can promote your blog on various platforms and forums and each will bring you, visitors. However, the most profitable way to get traffic is to rely on people who are already on your list.

    So, using the Icegram Express plugin, you can automatically send an email to your subscribers whenever a new post is published on your post. This way, you save a lot of time and make the whole process simple.

    Send Loyalty Coupon Emails

    When you offer a coupon code as a reward, no shopper will pass up the opportunity to use it.

    The most comprehensive coupon management plugin is Smart Coupon.
    It includes:

  • Selling store credits and gift cards
  • Advanced coupon restrictions
  • Automatic coupon allocation
  • Free gift coupons
  • Bulk coupon generation
  • This attracts new customers, who typically spend more than the value of the voucher! With generated dynamic QR codes, Smart Coupons also allow you to include a personalized message and plan upcoming. Smart Coupons also allow you to include a personalized message and plan upcoming.

    Reactivation Emails

    A reactivation campaign’s goal is to start a conversation. Its purpose is to get your prospect to raise their hand and say, “Hey, I’m still interested in your offerings”.

    To make the reactivation emails effective, you must first understand why they stopped purchasing from you in the first place. And you can entice them back with irresistible offers.

    That’s exactly what Grammarly’s email does so well by promoting the sale on their premium version.

    Proven B2B email marketing

    Survey Emails

    Top marketers send survey emails for a reason: they work.

    Survey emails can help you boost engagement, reduce unsubscribes, and sell more products or services. Because once you know precisely what your users want, you can give it to them. No more speculating about “will the customer like this?” Simply ask them via email with a survey.

    survey emails

    Test Emails Before Dispatching

    Email testing is used to check emails and newsletters for typos, formatting issues, inbox placement, layout flaws, design flaws, and other issues. And are usually finalized before it is published and distributed to the contact list.

    In addition, when it comes to B2B email best practices, A/B testing helps determine which emails perform better by sending emails with different messages to your customers.

    This is an email marketing strategy for B2B to get more out of each email they send.

    UTM Parameters to Track Clicks

    A properly configured UTM link in B2B email campaigns should tell you

  • Where the web traffic is coming from and how and why it is coming to the website.
  • Campaign name.
  • Medium – to monitor the campaign medium, which could be email, organic, social, or CPC.
  • Conclusion

    To summarise, the very first step is to open your emails. The next step is to provide them with high-quality personalized content to click and act on.

    Now that you know b2b email marketing best practices, you can compare your campaign to others. This will assist you in determining whether you are doing sufficient to engage your audience.

    Sajini Annie John

    About the author

    Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.

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