Why Shopify In Cart Upsell is Best for Your Store?

The idea of upselling for Shopify stores has been around forever. 

It’s the easiest way to earn more profit in single sales. Upselling is a sales strategy that offers your customers the option of buying the more expensive item when they add it to the cart, so you can get the maximum profit from their purchase.

The main objective of upselling is to increase sales by trying to let the customers spend more money on the upgraded version of the product that they are already buying. 

Many of the stores use upselling strategies on the product pages. Yes, these are great for increasing online sales. But cart pages are equally important when it comes to upselling products. 

What is Shopify Upsell in the Cart Page?

Shopify in cart upsell is a sales & marketing strategy to increase AOV by placing upsell products directly on the cart page. 

Did you know that showing Shopify upsells on the cart page has a great power to increase the conversion rate of your store? Trust me, as a Shopify expert, I have seen this a thousand times. 

Let me tell you the reason. This is because the customer has already decided to buy the product. When calculating conversions on a ‘normal upsell’, items added to the cart will also be tracked, even if they leave the cart abandoned without buying anything.

Showing upsells on the cart page or as soon as a customer has added an item to the cart, will increase the chance of buying the product. This is why it is the best stage to show upsells to your customers. 

At this stage, customers will be provided with an upgraded version of the product or an expensive product that they are already buying or have added to the cart.

Why Shopify In Cart Upsell Works?

Easy to Place

Upsells in pop-ups disrupt the flow of shopping for customers. Cart upsells don’t have this problem. Shopify upsells in the cart are placed in a way that it’s a part of the customer’s shopping journey.

Highest Intent of Purchase  

The intent of purchase in the cart is higher than upselling from product pages or pop-ups. This increases your Shopify AOV tremendously. 

No Disruptions 

Increasing the shopping experience is a key part of every Shopify merchant. Shopify upsells in cart offers zero disruptions during the customer journey, making it an effective strategy to boost sales. 

Best Shopify in Cart Upsell App

To successfully upsell in Shopify, you can take the help of the best Shopify upsell apps like iCart. This app will allow you to design a sticky cart and show upsells. 

You can customize it with its easy drag and drop feature. As it comes with advanced analytics, you can check the performance of the cart, like impressions, clicks, CTR, conversions, CVR, revenue generated, and many more.

Conclusion: Shopify in Cart Upsells Boost AOV

Enhancing customer experience and fostering loyalty is every Shopify merchant’s goal. 

The main idea behind offering upsells is to grow a stronger customer relationship with products that complement the item they have just bought. 

So your upsells should be relevant to the items that customers have added to the cart. 

This denotes that you know the taste and requirements of customers, instead of just trying to increase your sales.

Upsells are not only about earning profit, but at the same time, they improve the customer experience and strengthen your bond with them. 

And on top of that, when you show upsells on the cart page, it will lead to conversions.

Shopify in Cart Upsell FAQs

1. What are Shopify cart upsells?

Cart upsells are targeted offers shown on the cart page that suggest complementary items, upgrades, bundles, or incentives to increase average order value before a buyer enters checkout.

2. Why does Shopify’s cart upsell work for merchants? 

It meets shoppers at a high-intent moment without forcing a page change, reducing disruption while suggesting relevant upgrades. 

3. Can you add upsells in checkout? 

Yes. Shopify post-purchase apps like Sellmore are the best way to add upsells during checkout. 

4. How to add cart upsell in Shopify?

Installing Shopify in cart upsell apps like iCart is the easiest way to add cart upsell in Shopify. 

5. What is the best upsell app for Shopify?

There are many good upsell apps on the Shopify app store. The general consensus is that iCart is the best Shopify upsell app for merchants because of its drag-and-drop functionality and upsell features.