Unlocking Sales Potential_ The Impact of Showing Estimated Delivery Date and Time

In the fast paced world of ecommerce, where instant gratification often rules the buying process, managing customer expectations has become paramount. One crucial aspect that can make or break a customer’s shopping experience is the estimated delivery date and time Shopify store must have. We delve into a seemingly simple yet incredibly influential feature that can revolutionize your e-commerce game.

Imagine a scenario: you have found the perfect product online, added it to your cart, and proceeded to checkout, only to be met with uncertainty about when you eagerly awaited purchase will arrive. This scenario, unfortunately, is all too common and can lead to cart abandonment and customer frustration. Enter the game-changer the estimated delivery date and time.

So whether you are a seasoned Shopify store owner looking to fine-tune your strategies or a new player in the field seeking to stand out, join us as we unravel the potential of displaying estimated delivery date and time. Get ready to harness this often underestimated tool and propel your e-commerce success to new heights.

Why estimated delivery date and time matters

Building trust: Displaying accurate delivery estimates builds trust between your business and your customers. When your store sets realistic expectations and meets them consistently, customers are more likely to return for future purchases.

Reducing uncertainty: Shopping anxiety often stems from the uncertainty of delivery. By providing an estimated delivery date and time, you alleviate this uncertainty and create a positive shopping experience.

Encouraging immediate purchases: A clear delivery timeline motivates customers to complete their purchases without hesitation. When they know exactly when they will receive their items, they are less likely to abandon their carts.

The Impact on Sales and Customer Satisfaction

1. Reduced Cart Abandonment

The frustration of not knowing when a purchase will arrive can lead to cart abandonment. By displaying estimated delivery details, you provide a compelling reason for customers to finalize their purchases.

2. Enhanced Customer Experience

A seamless and transparent shopping journey contributes to an overall positive customer experience. Happy customers are more likely to become repeat buyers and brand advocates.

3. Increased Average Order Value (AOV)

When customers are confident about their delivery timelines, they may be more inclined to add extra items to their carts, boosting your average order value.

4. Fewer Customer Inquiries

Clear delivery information reduces the need for customers to contact your support team for delivery-related queries. This frees up resources for more critical tasks.

How estimated delivery works?

Estimated delivery works by providing customers with an approximation of when they can expect to receive their ordered items. It’s a feature commonly used in e-commerce platforms to enhance the shopping experience and manage customer expectations regarding order fulfillment and delivery. Here’s how estimated delivery works:

Order Processing Time: Once a customer places an order, the e-commerce platform calculates the processing time required before the item is ready for shipping. This processing time includes tasks like picking, packing, and preparing the order for dispatch.

Shipping Time: After the order is processed, the estimated shipping time is calculated based on factors such as the shipping method selected by the customer (standard, expedited, etc.), the shipping destination, and the shipping carrier’s transit times.

Location Factors: Estimated delivery takes into account the customer’s location and any potential geographic challenges. Delivering to rural areas or international destinations might take longer due to longer transit times or customs processing.

Real-Time Updates: Some e-commerce platforms offer real-time tracking information that keeps customers informed about their order’s journey. This information might include updates on when the item has left the warehouse, when it’s in transit, and when it’s out for delivery.

Delivery Date Estimate: Based on the processing time, shipping method, and location, the e-commerce platform calculates an estimated delivery date. This date provides customers with a general idea of when they can expect their order to arrive.

Clear Communication: The estimated delivery date is communicated to the customer during the checkout process and in the order confirmation email. Some platforms also provide tracking links that customers can use to monitor their order’s progress.

Contingencies: Sometimes, unforeseen events like weather delays, customs processing, or carrier issues can affect the delivery timeline. In such cases, customers appreciate transparent communication about any changes to the estimated delivery date.

Customer Preferences: Some e-commerce platforms allow customers to choose their preferred delivery date and time. This level of customization enhances the customer experience by allowing them to align the delivery with their availability.

Ongoing Updates: As the order progresses through the various stages, from processing to shipping to delivery, customers may receive email or SMS updates with the latest status of their order.

How to set up estimated delivery date and time

Setting up estimated delivery date and time in Shopify store can be so easy with Shopify apps like Stellar Delivery Date & Pickup. Let’s see the steps to add the estimated delivery date and time with this app.

Step 1: Install the Stellar Delivery Date & Pickup app in your store.

Step 2: Enable the app by clicking on the enable button as shown below.

enable app

Step 3: Go to the settings page and click on Estimated Delivery Date.

add estimated delivery

Step 4: You can add the details that you want to show your customers and hit the save button.


As we conclude our exploration of the impact of showing estimated delivery date and time, it becomes clear that this seemingly simple feature carries profound implications for businesses striving to thrive in a competitive market.

By offering customers the gift of transparency, businesses can transform the shopping experience into an enjoyable, trustworthy journey. The ability to know when an eagerly awaited package will arrive does more than reduce anxiety; it cultivates a sense of reliability and professionalism that resonates with shoppers. The positive domino effect that follows is undeniable.

Embrace the power of accurate, timely communication – it’s not just about delivery; it’s about delivering exceptional experiences.

Sajini Annie John

About the author

Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.

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