What is USP? Explained with Best Unique Selling Proposition Examples

In a market full of choices, why would the customer choose you?

Customers flock to businesses that are unique from the competition and solve their problems. Your business, too, might have something that sets you apart. You need to clearly communicate this to your customers. We will learn this today by looking at the best unique selling proposition examples. 

In this article, we will take a brief look at USPs, how to find your USP and ways to promote it. We will also list out the best unique selling proposition examples to inspire you in 2025.

What Does a Unique Selling Point Mean?

Imagine you own a flower shop. There are many flower shops in your area, but only you offer same-day delivery and hand-picked flowers from the local gardens. In this example, your USPs are same-day deliveries and fresh flowers from the local gardens.  

In simple terms, a unique selling point means any feature in your business that makes it stand out from your competition. In the above example, if your USPs are communicated to your customers, they will choose you over other flower shops. 

But how can you find your USP? Let’s look into some tips to find what makes your business stand out.

Strategies to Determine Your USPs

Competitor Analysis

You cannot find what makes you unique without figuring out your competitors’ business. Make a list of your competitors and perform a competitive analysis. Ask yourself the following questions during this process.

• What are my competitors’ strengths and weaknesses?
• What is their pricing strategy?
• What channels are they using for sales and marketing?
• What kind of content are they publishing?
• How are their customer reviews?

Answer these questions and list down the things that make you stand out from your competitors.

Understand Your Customers

Match your solutions with what your customers need. Customer experience is the heart of any business. Everything from how your products get delivered and how they use them to how they interact with your brand comes under customer experience. 

For example, if your customers are expecting same-day delivery, you give them exactly that. Focusing on their pain points will help you reach your USP faster.

Base it on Your Business Values

Your company was founded for a reason. What your business stands for, apart from revenue generation, can also be your USP. 

For example, if you are selling eco-friendly products, it’s not just about money; your business stands for saving the environment. This way, you can base your unique selling proposition around your business values.

Now, let’s understand more about USPs with some unique selling proposition examples.

8 Best Examples of Unique Selling Propositions

Saddleback Club

“THEY’LL FIGHT OVER IT WHEN YOU ARE DEAD”

This simple tagline by Saddleback Club instantly established that their products would outlive their owners. A good tagline is the best way to connect your USP to your audience because it’s short and quick. 

You might have the best quality products, but communicating this to your audience is key, and that’s exactly what this brand does. 

Bee’s Wrap

Most food wraps are made from plastic, but did you know that they can also be made from beeswax? This is exactly what Bee’s Wrap does. This is one of the best unique selling point examples in the food service industry. 

Here, the company taps into the topic of eco-friendly products. But it’s not their USP; their USP is their raw material. They set themselves apart from their competitors with the way their products are made. Not only that, but their consumers also get a chance to protect the environment with every wrap they use.

Domino’s

Domino’s carved its niche in the food delivery space with a brilliant idea: ‘piping-hot pizza delivered in 30 minutes or less, or it was free’

Introduced in 1973, this quick delivery guarantee turned Domino’s fortunes. This separated Domino’s from the rest of the pizzerias because people ordered a Domino’s pizza, thinking either they would get a quick delivery or their money back. 

Here, Domino’s USP was their delivery. They understood that pizzas need to be delivered hot. This, combined with the offer of free deliver, enticed customers to call the store and place an order. Now, this strategy is implemented by almost every pizzeria in the USA, but Domino’s really paved the way for it.

Best Buy

This electronics retailer differentiates itself from their competitors with a unique strategy: ‘Find a lower price for the product, and we will match it’

Best Buy launched its pricing strategy in 2013. Best Buy trains its associates to validate the competitors’ prices and adjust their prices in real-time across categories. The policy turned potential walkouts into buyers and cemented Best Buy’s reputation as a price-fair organization.

Warby Parker

If you have ever bought glasses online, the biggest problem is that you have no idea what you look like with them. Wabby Parker’s clever USP solved this problem. 

Their ‘Try five frames for free’ policy eases the customers’ minds to order the glasses they like and try them on. Their USP is based on the customer’s fear of not knowing how the product will suit them. By providing them with five options, the customer is bound to order and select one.

Colgate

No unique selling proposition examples list would be complete without Colgate. It claims to ‘Improve your oral health in 2 weeks’, and it stands by it with a lot of scientific studies behind the claim.

This USP speaks to the customers in two ways: First is the obvious credibility behind the claim. The second is the language of confidence. It’s no surprise that Colgate is the number one toothpaste brand in the world.  

FedEx

Shopping and logistics solutions are always time-sensitive. That’s why, when FedEx came with their slogan, ‘When it absolutely positively has to be there overnight’, people started choosing it over DHL and the United States Postal Service.

Although their current slogan is ‘The world on time’, the above-mentioned slogan is what made them stand out among competitors. What this USP does is it makes the customers feel that FedEx understands the importance of overnight shipping, and they promise to ‘absolutely positively’ deliver this.

Canva

Canva was launched in 2012 with a sole mission: ‘To make designs accessible to everyone’. Regardless of your experience, Canva aims to make everyone a designer with their easy drag-and-drop features and thousands of templates.

Canva’s USP is simple. Creating designs doesn’t have to be complicated. Their messaging in marketing campaigns always focuses on the simplicity of their use. This is the reason why they currently have more than 220 million active users online. 

Even after you identify your USP, promote it actively so that your customers are aware. Let’s look at some best practices for promoting your USPs.

How to Promote your USP?

Here are the four best practices to promote your USP.

• Put the USP in your homepage hero section, social-media bios, email signatures, and ad headlines.
• Create a case study of your USPs and share it with your potential customers online.
• Highlight the customer reviews that mention your USPs.
• Provide your sales and support teams with pitches and pointers on your USPs.

The Final Word: A USP is Not a USP Until You Promote It

There will always be competition, and your USP won’t be so unique. Look at Domino’s, the ‘30 minutes or free’ USP is now adopted by almost every pizzeria. The key thing here is to promote your USP and make sure your customers are aware of it.

Don’t get lost in the crowd. Study these unique selling proposition examples to grow your customer base in 2025. 

FAQs

1. What is a unique selling proposition?
A USP is any feature in a product or service that makes it unique as compared to its competitors. It sets your business apart from your competitors so that customers will choose you.

2. What is a unique selling proposition example​?
Best Buy’s pricing strategy ‘Find a lower price for a product and we will match it’ is one of the best unique selling proposition examples. 

3. Are there some personal unique selling proposition examples for content creators?
While Steve Jobs wasn’t a USP for Apple, his brand narrative significantly contributed to Apple’s success. If you are a content creator, focus on the industry you have experience in and a distinctive personal style. 

4. What are some unique selling proposition examples in the food industry?
Domino’s (30 minutes or less) and KFC (Original recipe) are some great, unique selling point examples in the food industry.

5. What are some unique selling proposition examples for clothing?
Nike (Athletic lifestyle), Saddleback Leather (Durability), and Louis Vuitton (Luxury) are some of the best unique selling point examples for clothing.