To add reviews to your Shopify store, you usually install a review app from the Shopify App Store (like Judge.me) since Shopify does not include a full product reviews system. After you install the app, go to Online Store > Themes > Customize, turn it on in App embeds, then open your product page template and add the app’s star rating and reviews blocks from the Apps section. Drag and drop them where you want in the store then save.
Product reviews are the most credible type of marketing to increase Shopify sales.
93% of the customers purchase products only after seeing the online reviews, as it directly influences their decision to make a purchase.
Having lots of customer reviews on your store is an awesome way to boost on-page conversions.
The good news is that Shopify lets you add reviews without touching code, as long as you use a good review app and place its widgets correctly.
How to Add Reviews to Shopify (Step-by-step guide)
1) Pick the right product review app
Before you install anything, look for an app that gives you:
- Star ratings + a full reviews section (so you can show both)
- Photo/video reviews (great for trust)
- Automated review request emails
- Easy import from Amazon, Etsy, or your old site (if you have past reviews)
- Theme Editor blocks (so you can add it like a section/block, not code)
Apps that many new merchants start with include: Judge.me, Loox, Growave, and Yotpo
2) Install the review app from the Shopify App Store
- Open your Shopify admin
- Go to Apps
- Open the Shopify App Store, then search “product reviews” or the app name (like “Judge.me”)
- Click Install (or Add app) and approve the permissions
Tip: After installation, review what the app can access in Settings > Apps so you understand permissions and privacy.
3) Enable the 'app embeds' inside the theme
Many apps use an App embed that needs a toggle turned on.
- Go to Online Store > Themes
- Click Customize
- Open App embeds
- Turn on your review app embed, then Save
Shopify also notes that app embeds can be turned on and off inside the theme editor. Many embeds start turned off until you enable them.
4) Configure settings inside the app dashboard
Open the app from the Apps section and set up the basics:
- Branding: colors, fonts, widget style
- Review requests: When to send them (for example, a few days after delivery)
- Moderation: Hold reviews for approval if you want
- Import: Bring reviews from other platforms if needed
- Languages: Enable translations if you sell internationally (app dependent)
Many review apps also help you syndicate or reuse reviews across channels, depending on the app.
5) Do a quick test
- Open a product page on desktop and mobile
- Confirm stars show near the title and the reviews section loads
- Submit a test review and confirm it appears (or goes into moderation)
If your widget does not show, it usually means you forgot the app embed toggle or you did not add the app block to the product template.
Benefits of adding product reviews
Reviews can lift conversions
Research from the Medill Spiegel Research Center found that showing reviews can significantly increase conversions on your store.
For example, products with five reviews showed a much higher purchase likelihood than products with no reviews.
You build trust faster (especially for new stores)
- Shoppers trust other buyers more than brand claims
- Photo reviews make your product more legit for your customers
- Verified buyer tags make reviews feel real
Reviews can support SEO and rich results
When your review content and ratings appear on product pages, search engines can understand it better. You will become eligible for review snippets if you follow the rules.
Google documents how review and aggregate ratings markup works and what it needs. Shopify also explains how structured data can power rich snippets, including reviews.
Tips for displaying product reviews on Shopify
Place reviews where they help decision-making
- Add star ratings near the product title so shoppers see trust instantly
- Put the full review section below the description, so it answers objections right before purchase
- Consider adding star ratings to collection pages if your app supports it (high intent browsing)
Email your customers
Don’t miss the chance to take reviews from your customers.
Grab more reviews from them by sending emails. Set up automatic review request emails to customers once they have received their orders. This email will nudge them to share their experience with the product that they have bought from your store.
Give rewards for submitting reviews
If you run a loyalty program, then you can give points to the customers when they leave a review.
Giving rewards is a great way to incentivize customers to take the desired action. Having a loyalty program would keep your customers connected, build a relationship. Also, this will encourage them to shop next time.
Loyalty programs build credibility, so let your customers earn the rewards by leaving reviews.
Conclusion
If you want to increase sales in 2026, add product reviews before you spend more on ads.
Reviews make your store feel real, even if you launched yesterday. Start with one solid review app, enable the embed, place the star rating near the title, and put the full review section where shoppers make the final decision.
FAQs for How to Add Reviews to Shopify
1. How to add customer reviews to Shopify?
Install a product review app from the Shopify App Store, then go to Online Store > Themes > Customize and turn it on in App embeds. Next, open your product page template and add the app’s star rating and reviews blocks from the Apps section, then save.
2. How to add Google reviews to a Shopify website?
Use a Google Reviews widget app, or generate a widget from a provider and paste the embed code into a Custom Liquid/HTML area in your theme, then save. If you use an app, you might also need to enable it in App embeds so the widget actually shows on the storefront.
3. Can customers leave reviews on Shopify?
Yes, customers can leave reviews on your Shopify store if you add a product reviews app and place its review form/widget on your product pages. Also, if you sell through the Shop channel, only customers who have purchased can submit product reviews in the Shop app.
4. How to add a review page on Shopify?
Create a new page in Online Store > Pages, then add your review app’s “all reviews” widget (or embed code) to that page using the theme editor if your theme supports it. Finally, add the page to your navigation menu so customers can find it easily.
5. What are the benefits of adding reviews on Shopify?
Reviews give shoppers helpful product feedback and build trust, which can improve your sales when people feel confident buying. Reviews can also support richer search results because Shopify themes include structured data that can surface details like reviews in Google results.
About the author
Sajini Annie John
Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.