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How Unicake Made 40% Revenue Growth with Stellar Delivery Date & Pickup

Customer

Germany

Unicake

Website

Uni-cake.de

Platform

Shopify Plus

Industry

Cakes & Bakery

Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business

In the heart of Germany’s digital bakery revolution, Unicake has carved out a special place by delivering happiness through handcrafted brownies, cookies, and custom celebration cakes. What started as Luisa and Max’s vision to make artisanal baking accessible online has grown into one of Germany’s most beloved online bakeries.

When Unicake implemented Stellar Delivery Date & Pickup’s shipping solutions in October 2023, they were seeking to streamline their shipping operations while maintaining their commitment to quality and freshness. Their journey from a local favorite to a growing national brand showcases how the right shipping solution can transform a bakery’s operations.

😓 Challenges

Prior to Stellar, Unicake operated with a basic delivery system that created daily frustrations for both staff and customers. Their team spent hours manually coordinating deliveries, while customers had no visibility into delivery timing. During peak seasons like Christmas and Valentine’s Day, this led to overwhelming customer service inquiries, stressed staff, and significant lost sales opportunities. The need for change became evident as their reputation for quality baking risked being overshadowed by delivery challenges.

The transition from this traditional bakery model to an efficient online delivery system presented Unicake with unique complexities. As order volumes grew, their manual shipping processes became increasingly difficult to manage, impacting both operations and customer satisfaction.

❌ Cart Abandonment

While browsing Unicake’s delicious treats, customers would often add items to cart but abandon their purchase midway due to unclear delivery information.
This was especially frustrating during special occasions and holidays, when customers needed certainty about delivery timing.

❌ Increased Operational Load

The Unicake team found themselves spending hours each day responding to “When will my order arrive?” queries.
Their customer service team was overwhelmed managing delivery-related questions instead of focusing on growing the business and improving their products.

❌ Customer Trust Issues

Without the ability to set specific delivery dates, Unicake sometimes had to make delivery promises they couldn’t keep, especially during peak periods.
This led to disappointed customers and damaged their reputation for reliability in the competitive bakery market.

Then on October 20, 2023, Unicake downloaded Stellar Delivery Date & Pickup  & below is the magic that happened!

💡 Solution

Unicake revolutionized their shipping operations by implementing Stellar’s comprehensive shipping widget. This transformation went beyond just adding a shipping widget– it created a seamless connection between their baking schedule and delivery promises.

Unicake implemented our shipping widget to address these challenges with three key features

✅ Delivery Date & Time Picker for Shipping

The addition of a clear delivery date selector on both product and cart pages transformed the customer experience.
Shoppers could now see exactly when their treats would arrive before completing their purchase, eliminating delivery uncertainty.

✅ Day-wise Different Shipping Rates

This feature gave Unicake control over their delivery schedule, allowing them to set different rates for specific days.
Now they could better manage peak periods and ensure they only promised deliveries they could fulfil.

✅ Order Rescheduling with Delivery Date Selector

Customers gained the flexibility to modify their delivery dates through an easy-to-use selector on the thank you page.
This eliminated the hassle of manual rescheduling and reduced delivery mistakes.

60-Day Implementation Impact

€425,607

40%

Revenue Growth Reached

€27.80

Average Order Value Stabilized

50%

Special Occasion Orders

35%

Peak season revenue

This systematic approach to delivery management has particularly impacted their special occasion services, where timing is crucial. Wedding deliveries, anniversary arrangements, and surprise celebrations now benefit from precise scheduling windows, enhancing both operational efficiency and customer satisfaction.

Looking ahead, A&M Floral is positioned to further expand their delivery capabilities while maintaining their high standards of service. The scalability of their new delivery system provides a strong foundation for continued growth in New York’s competitive floral market.

Results & Impact

And…Results is Our Main Clarification

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The implementation showed immediate and significant impact, transforming not just revenue metrics but the entire customer experience and business operations.