From Basic Cart to 33.5% Higher AOV: Torque Pharma's iCart’s Side Cart

😓 Challenges

As a healthcare e-commerce platform with multiple product categories, Torque Pharma faced unique challenges in optimizing their shopping experience. Their extensive product range, including skincare solutions, wellness supplements, and personal care items, presented both opportunities and complexities in cross-selling and customer engagement.

❌ Limited Product Discovery

The basic cart lacked essential engagement features The original cart had no progress bar showing the path to free shipping or gifts, missing opportunities to increase order value.
No strategic upsell opportunities When customers added items like No Scars soap, there were no automated suggestions for complementary products like face wash.

❌ Cross-Selling Barriers

Missed product combination opportunities Despite having natural product pairs (like brightening soap with face wash), the cart didn’t showcase these connections.
Limited visibility of special offers Customers weren’t seeing potential savings on product combinations or bulk purchases.

❌ Low Average Order Value

Basic cart showing limited product combinations  While generating substantial order volume, their average order value of ₹390.41 indicated significant untapped potential for product bundling.
Lack of strategic product recommendations  Without smart product suggestions, customers didn’t see how different products could work together for better results.

✅ Progress Bar Widget

Implemented “Add Rs. 30.00 to unlock secret offer” feature
Added visual gift unlocking system (showing 1-4 gifts available)
Created urgency with “cart reserved for X minutes” feature
Displayed clear progress toward free shipping threshold

✅ Product Upsell Widget

Showcased complementary products (like face wash with soap)
Highlighted discounted bundle pricing
Added “Best Offer” notifications showing potential savings
Implemented time-sensitive offers with countdown timers

✅ Product Recommendation Widget

Displayed “You’re saving Rs. X” notifications
Added “Add item with 20% discount” suggestions
Showed pack options (Pack of 1, Pack of 3) for better value
Implemented cross-category product recommendations

30-Day Implementation Impact

₹33,184.45

Total Store Revenue

1,513

Total iCart Impressions

₹521.50

Store AOV

₹31,286.86

Total iCart Revenue

And…Results is Our Main Clarification

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The implementation of iCart’s smart cart features transformed Torque Pharma’s e-commerce performance, demonstrating significant improvements in customer shopping patterns and revenue metrics.

Shopping Experience Enhancement

The improved cart experience encouraged customers to discover related products and understand the value of comprehensive skincare routines. For instance, customers purchasing No Scars soap could easily discover and add matching face wash products, leading to more complete skincare purchases.

As Torque Pharma continues to gather data on customer behavior and long-term impact, they’re monitoring:

Customer retention patterns
Repeat purchase behavior
Product combination preferences
Seasonal buying trends

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From Basic Cart to 33.5% Higher AOV: Torque Pharma’s iCart’s Side Cart

Torque Pharma's

torqueonline.co.in

Shopify Plus

Pharmaceutical & healthcare