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The Highlanders Bakehouse 4x Revenue Story: Combining Store Pickup & Local Delivery with Stellar

Customer

Scotland

The Highlanders Bakehouse

Website

bakehousecrathie.co.uk

Platform

Shopify Plus

Industry

Artisanal Breads & Pastries

Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business

Nestled in Ben Avon, Ballater, Scotland, The Highlanders Bakehouse crafts artisanal breads and pastries that bring warmth to local homes. From their signature sourdough to delightful apple caramel wreaths, they’ve built a reputation for quality baked goods that deserve to reach more customers.

Before Stellar, managing deliveries meant juggling paper orders and phone calls. Each morning brought a complex dance of coordinating baking schedules with pickup times, often leading to either sold-out disappointments or surplus waste. The traditional system worked when serving just Ben Avon, but as word spread to surrounding villages, the limitations became clear.

Looking to expand their reach while maintaining product freshness, they turned to Stellar’s delivery date & pickup features. Their story shows how a traditional bakehouse can use smart delivery solutions to serve their community better.

😓 Challenges

Creating artisanal breads and pastries requires precise timing – from the moment the dough is mixed to when it reaches the customer’s hands. For The Highlanders Bakehouse, managing this delicate balance became increasingly complex as their reputation for exceptional baked goods grew in the Ben Avon community. Their team faced unique delivery challenges that impacted both their operations and customer satisfaction.

❌ Order Management Challenges

Daily production planning needed precise coordination For instance, their popular Apple and Cinnamon Swirls (£3.50) required careful timing between baking and pickup to ensure freshness.
Limited delivery area visibility created confusion Customers from surrounding villages weren’t sure if delivery was available in their area, leading to incomplete purchases.

❌ Scheduling Complexities

Coordinating fresh bread availability with pickup times Their signature Bakehouse Sourdough (£4.00) needed specific pickup windows to ensure optimal freshness.
Managing local delivery routes efficiently Without proper delivery zone management, serving multiple villages became challenging.

💡 Solution

The Highlanders Bakehouse needed a delivery system that matched the care they put into their artisanal baking. By implementing Stellar’s delivery features, they created a seamless connection between their fresh-baked goods and their local community.

The implementation focused on making their artisanal products accessible while ensuring each item reached customers at peak freshness. Stellar’s system provided them with tools to manage both pickup and delivery effectively.

To optimize their delivery operations, they implemented two key features

✅ Store Pickup Feature

Added convenient collection options for local customers
Set pickup time slots aligned with farm collection times
Created flexible scheduling for business customers
Managed order volumes efficiently

✅ Local Delivery System

Added convenient collection options for local customers
Set different delivery rates based on order value
Created clear delivery windows for each suburb
Enabled customers to choose preferred delivery dates

60-Day Implementation Impact

£4,080.27

Monthly Revenue Reached

£38.13

Average Order Value Stabilized

98^/day

Shipping Orders

32808.4 yard

Local Delivery Area Expanded

The bakery’s growth extends beyond just numbers. Their enhanced delivery system has enabled them to:

Serve more villages with fresh bread daily
Accept more special occasion orders
Support local cafes with reliable pickup times
Build stronger community connections

Results & Impact

And…Results is Our Main Clarification

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The implementation of Stellar’s delivery features transformed Gippsland Eggs from a local farm to a trusted egg supplier across Melbourne’s suburbs. Their journey from manual delivery management to an organized delivery system shows how the right tools can help a local farm reach its full potential.