Witness Green Room's 31% Revenue Growth that Started with iCart’s Upsell, Progress Bar & More

❌ Product Education Barriers

High hesitation on sustainable alternatives Customers new to shampoo bars needed more information about usage and benefits before committing to purchase.
Limited visibility of product combinations Shoppers buying shampoo bars weren’t discovering matching conditioner bars, missing the complete hair care routine.
Subscription awareness gaps Despite offering 12% savings on subscriptions, many customers defaulted to one-time purchases without seeing the value option.

❌ Cart Value Optimization

Free shipping threshold visibility Customers weren’t aware they could get free shipping by adding just one more complementary product.
Missed bundling opportunities When purchasing a small bar ($26.00), customers weren’t seeing the value in creating a complete hair care set.

❌ Purchase Experience Friction

Complex navigation between products Customers had to leave their cart to explore different bar sizes and variants.
Limited subscription visibility Subscribe & save options weren’t prominently displayed during the purchase journey..

💡 Solution

Green Room needed a flexible cart solution that could showcase both their one-time purchases and subscription options effectively. By implementing both iCart’s side cart and full cart functionalities, they created a seamless shopping experience that catered to quick purchases while allowing detailed product exploration.

The dual-cart approach meant customers could easily switch between quick adds and detailed subscription setups. This strategic implementation focused on making sustainable beauty choices more accessible and value-driven for their environmentally conscious customers.

To maximize their cart effectiveness, they implemented three key features:

✅ Progress Bar Widget

Implemented clear free shipping threshold: “Add $74.00 to unlock Free Shipping” messaging encouraged larger purchases
Created visual progress tracking toward rewards
Displayed dynamic savings calculations for both one-time and subscription orders
Highlighted subscription savings of 12% at cart level

✅ Product Upsell Widget

Showcased complementary product pairings: When adding PURPLE Suds Shampoo Bar ($26.00), suggested matching Conditioner Bar
Highlighted size options (Small Bar, Regular Bar) with respective values
Displayed subscription savings alongside one-time purchase options
Added time-sensitive offers for complete hair care sets

✅ Product Recommendation Widget

Implemented “Complete Your Routine” suggestions
Showcased similar products in different sizes
Featured complementary products from same collections
Added popular product combinations based on customer preferences

60-Day Implementation Impact

1,378

Total Store Orders

48%

Total iCart Revenue

$67.23

Store AOV

$92,641.52

Total Store Revenue

And…Results is Our Main Clarification

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The implementation of iCart’s dual cart solution transformed how customers shop at Green Room, showing notable improvements in both one-time purchases and subscription adoptions.

Shopping Experience Enhancement

The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs.

As Green Room continues to gather data on customer behavior and long-term impact, they’re monitoring:

Daily bread orders – ensuring fresh delivery at preferred times
Special occasion items – enabling advance ordering with confidence
Cafe orders – providing reliable pickup schedules
Community accessibility – making artisanal bread available to more villages

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Witness Green Room’s 31% Revenue Growth that Started with iCart’s Upsell, Progress Bar & More

Green Room

greenroombody.com

Shopify Plus

Skin & Body care

😓 Challenges