How Garb Classics Drives 696% Growth & Triples AOV with iCart’s Side Cart

❌ Limited Product Discovery

• High bounce rates on product pages without clear outfit suggestions For instance, customers viewing their premium graphic tees ($60) weren’t discovering matching hoodies ($140), resulting in single-item purchases instead of complete outfits.
• Customers leaving without exploring complementary categories When shoppers bought a baseball cap ($42), they weren’t being shown matching graphic tees or hoodies from coordinating collections.
• Difficulty showcasing their extensive collection effectively Despite having multiple color variants (like Stone/Black/Navy in caps) and complementary items, customers often missed these style options.

❌ Cart Value Barriers

• Low average order value stuck at $37.48 Customers typically purchased single items like beanies ($30) or caps ($42) without exploring premium items.
• High cart abandonment during shipping calculation Shoppers weren’t aware they could get free shipping, often abandoning carts just $12-15 away from the threshold.
• Customers unaware of potential savings on larger purchases Despite offering significant discounts on complete outfits (hoodie + cap combinations), customers weren’t seeing these opportunities.

❌ Shopping Experience Gaps

• No clear incentives for multi-category purchases When buying a graphic tee ($60), customers weren’t shown the value of adding a matching beanie ($30) to complete their look.
• Fragmented shopping experience across collections Customers buying from the Galaxy collection weren’t discovering matching items from the same theme.
• Missing opportunities during seasonal promotions During their 25% off sale, customers weren’t seeing how much more they could save by building complete outfits.