Back to case studies

Know How Dice Dungeons Reached 129% Higher AOV Using iCart’s Side Cart & Full Cart Widgets

Customer

USA

Dice Dungeons

Website

dicedungeons.com

Platform

Shopify Plus

Industry

Gaming Accessories

Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business

Dice Dungeons has become the go-to destination for serious tabletop gamers looking for high-end gaming gear. Their journey began with a simple mission: provide players with exceptional dice sets and accessories. Today, they offer an extensive collection of metal dice, premium gaming accessories, and USA-designed exclusive items, all backed by their confident 365-day return guarantee.

When they implemented iCart’s smart cart solution in October 2024, they aimed to help players discover complementary gaming accessories and build complete collections. Their journey from single-item purchases to comprehensive gaming sets demonstrates how the right cart solution can transform the shopping experience.

😓 Challenges

As a specialized gaming gear provider with premium collections ranging from metal dice to exclusive accessories, Dice Dungeons faced unique challenges in showcasing their product relationships and encouraging complete set purchases. Their extensive range of complementary items presented both opportunities and complexities in cross-selling and customer engagement.

❌ Limited Collection Discovery

Players often purchased single items without seeing matching accessories When customers added premium Metal Imperial dice sets to their cart, they weren’t discovering the coordinating display boxes or character tokens.
Gaming enthusiasts missed complete collection opportunities Despite having naturally complementary products, customers weren’t seeing how items could work together to enhance their gaming experience.

❌ Shopping Experience Optimization

Free shipping thresholds weren’t driving larger purchases  Customers couldn’t easily see how close they were to unlocking free shipping benefits, missing the opportunity to add complementary items.
Premium product combinations weren’t highlighted  The basic cart failed to showcase how exclusive collections could be paired with standard items for enhanced gaming sessions.

💡 Solution

Dice Dungeons knew they needed more than just a basic cart upgrade – they needed a solution that understood the unique needs of gaming enthusiasts. With iCart’s implementation in October 2024, they adopted both side cart and full cart functionalities to create a seamless shopping experience across their store. This dual-cart approach and strategic widgets transformed how players discovered and purchased their gaming gear.

They implemented three key features across both cart experiences:

✅ Progress Bar Widget

Added clear tracking toward gift unlocking thresholds
Displayed “Add Rs. 5,674.14 to unlock secret offer” messaging
Implemented free gift tiers (showing 0 to 4 gifts available)
Created visual motivation for larger purchases

✅ Product Upsell Widget

Showcased “Player’s Favorites” section in the cart
Implemented time-sensitive special offers with countdown timers
Added coordinating dice sets and display box bundles
Highlighted limited edition collection combinations

✅ Product Recommendation Widget

Displayed curated recommendations based on cart items
Added complementary gaming accessory suggestions
Showed premium dice sets with matching display boxes
Featured popular bundle combinations that other players loved

60-Day Implementation Impact

28,819

Total Store Orders

2,523

Total iCart Impressions

$110.13

Store AOV

$3,744.49

Total iCart Revenue

The transition from single-item purchases to complete gaming sets demonstrated a fundamental shift in shopping behavior. Players began exploring complementary items more frequently, leading to more comprehensive gaming collections.

This initial success has positioned Dice Dungeons for continued growth in the competitive gaming market. The ability to showcase complete collections and encourage comprehensive purchases provides a strong foundation for expanding their premium gaming gear offerings while maintaining their commitment to quality and customer satisfaction.

Results & Impact

And…Results is Our Main Clarification

Visit Website

The implementation of iCart’s side cart & full cart features transformed how gaming enthusiasts shop at Dice Dungeons, showing significant improvements across key performance metrics.