Know Cafe Najjar's Recipe for 230% Growth with iCart’s Smart Pop-up Car

😓 Challenges

Prior to iCart, Cafe Najjar faced complex challenges in translating their rich coffee heritage to the digital space. “Over time, we’ve learned that engaging customers online requires more than just great products – it needs an intuitive shopping experience,” notes their team.

❌ Cart Engagement Issues

Limited product discovery and engagement Our cart engagement rates were low,” they share. “Despite having premium offerings like our Gold World blend (LE 184.45), customers weren’t discovering complementary products.
Complex promotion management Special offers and bundle deals weren’t effectively communicated to customers during checkout.
Time-sensitive offer visibility Flash sales and limited-time promotions weren’t effectively highlighted during the shopping journey.

❌ Value Optimization Barriers

Missed cross-selling opportunities Natural product pairings, like coffee and brewing accessories, weren’t being showcased effectively.
Seasonal campaign limitations During peak seasons, they struggled to implement time-sensitive offers effectively.
Cart value maximization Without clear progress indicators or reward tracking, customers weren’t motivated to increase their purchase value.

❌ Growth Constraints

Promotional tier management  Managing different offer levels based on cart value proved challenging.
Product bundling limitations  Despite having complementary products, creating and showcasing bundles was difficult.

💡 Solution

iCart offered a more dynamic, flexible, and easy-to-use interface,” the Cafe Najjar team explains. By implementing their pop-up cart solution, they created a seamless shopping experience that transformed how customers discover and purchase coffee products.

To maximize their cart effectiveness, they implemented three strategic features:

60-Day Implementation Impact

1,378

Total Store Orders

48%

Total iCart Revenue

$67.23

Store AOV

$92,641.52

Total Store Revenue

And…Results is Our Main Clarification

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The implementation of iCart’s pop-up cart solution transformed how customers discover and purchase Cafe Najjar’s premium coffee blends. What started as a solution for cart optimization became a foundation for their digital growth.

Shopping Experience Enhancement

The improved cart experience encouraged customers to discover complementary products and understand the value of sustainable beauty routines. For instance, the clear presentation of subscription savings alongside one-time purchase options helped customers make more informed decisions about their long-term hair care needs.

As Green Room continues to gather data on customer behavior and long-term impact, they’re monitoring:

Daily bread orders – ensuring fresh delivery at preferred times
Special occasion items – enabling advance ordering with confidence
Cafe orders – providing reliable pickup schedules
Community accessibility – making artisanal bread available to more villages

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Know Cafe Najjar’s Recipe for 230% Growth with iCart’s Smart Pop-up Car

Green Room

greenroombody.com

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Skin & Body care