Back to case studies

From Basic Cart to 73% Growth: Avanchy’s iCart Side Cart Success

Customer

USA

Avanchy's

Website

avanchy.com

Platform

Shopify Plus

Industry

Baby Dishware

Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business
Cart Customization
Challenges
Solutions
drive results
Scale business

Started in 2014, Avanchy has become a leader in eco-friendly baby dishes, creating sustainable products that parents love. Their focus on quality baby dishes has earned them a loyal customer base of environmentally conscious families.

Initially using a full cart, they switched to iCart’s side cart solution to help customers discover more of their product range. Their results show how a better cart experience can make a real difference to sales.

😓 Challenges

As a specialty retailer offering multiple product variants and bundles, Avanchy needed a better way to showcase their diverse range of baby dishes. Their basic cart system wasn’t just limiting sales – it was preventing customers from discovering their full product range. With various complementary items and bundle opportunities, they needed a solution that could help customers find the perfect combinations for their needs.

❌ Product Connection Issues

Different product variants and bundles weren’t easy for customers to find
Customers buying one item weren’t seeing matching products
Special deals on sets weren’t clear during checkout

❌ Sales Optimization Problems

No way to show customers they were close to unlocking offers
Missing opportunities to suggest complementary items
Bundle deals weren’t visible enough during shopping

💡 Solution

Avanchy knew they needed more than just a basic cart upgrade – they needed a complete solution that could showcase their products effectively while making shopping easier for parents. By switching from their basic full cart to iCart’s side cart, they created a shopping experience that helped customers discover complete sets and special offers naturally.

After evaluating their cart needs, Avanchy chose iCart’s side cart to enhance their product discovery. The implementation focused on helping parents find complete sets easily while keeping the shopping experience simple and intuitive.

They used three main features

✅ Progress Bar Widget

Added clear progress tracking in the side cart
Created special offers to encourage bigger orders
Reached 2,439 impressions
Achieved 26.28% conversion rate and 97.23% of widget revenue

✅ Cart Discount Widget

Added instant-apply discount codes in the side cart
Created visibility for special offers during checkout
Generated 1,633 impressions
Achieved 432 clicks with 13.5% click-through rate

✅ Product Recommendation Widget

Displayed relevant product suggestions in cart
Showed complementary items during checkout
Reached 1,633 impressions
Generated 432 clicks with 13.5% click-through rate

30-Day Implementation Impact

384

Total Store Orders

3,008

Total iCart Impressions

209

Total iCart Orders

73%

Revenue Growth

These numbers tell a larger story about improved shopping experience. Parents can now easily find matching products, understand available offers, and build complete sets for their needs. As Avanchy continues to grow, they’re keeping track of how these improvements help more families discover their full range of baby dishes.

Results & Impact

And…Results is Our Main Clarification

Visit Website

The addition of iCart’s side cart features brought meaningful changes to how parents shop at Avanchy. What started as a way to show more products became a better way for families to discover complete dish sets.