A&M Floral Place’s Success with 115% Higher AOV Using Stellar Delivery Date & Pickup

❌ Delivery Flexibility Limitations

• Varied delivery timing needs created operational pressure During Valentine’s week, some customers needed same-day delivery for surprise gifts, while others wanted to schedule specific time slots for special events. Without a structured system, managing these varying needs became overwhelming.
• Fresh flower deliveries demanded precise timing For instance, wedding bouquet deliveries needed exact time slots to ensure flowers were at their peak freshness. Last-minute timing changes often led to rushed deliveries or disappointed customers.

❌ Customer Convenience Issues

• Delivery zone confusion led to lost sales Customers would often spend time selecting perfect arrangements, only to discover at checkout that delivery wasn’t available in their area. For example, customers in certain NYC neighborhoods would abandon their carts after filling them with signature bouquets.
• Pickup scheduling created coordination challenges Special occasion orders, like anniversary bouquets, required careful timing. Without clear pickup slots, customers would arrive at random times, sometimes before their arrangements were ready or after peak freshness hours.