10 Best Shopify Blog Examples to Boost Your Store’s Traffic 

Customers don’t just land on your product pages. They do their research first, find solutions to their problems, and then decide on a product. While the product pages and landing page should be the focus, Shopify brands need to optimize their blog pages as well. You will get a better understanding with our list of the best Shopify blog examples. 

If you run a Shopify store, check out these 10 Shopify blog designs to get inspired. This list will turn your blog page into a high-traffic zone.  

10 Best Shopify Blog Examples to Instantly Drive Traffic

Goose Studios

This is a clothing store that sells fashion apparel that is 100% organically sourced. Their blog content is focused on news on sustainability and how the readers can participate in this trend by joining hands with them. 

Their visuals focus more on the natural environment and the colour green to go with their branding.

Why Do We Choose Goose Studios?

• Their blog design is very well connected with their USP of eco-friendly products.
• It’s a blog that’s just not meant for their customers, but also for people who care about the environment.

Beaver Town

Folks at Beaver Town know their audience well: Beer enthusiasts. They link their products directly at the end of every blog page. Plus, they write in a very fun and engaging way to have a conversation with their customers. This is how they start their primary blog page, ‘You have crash landed on Planet Blog

Why Do We Choose Beaver Town?

• We love the fun and engaging tone they use to write their blogs. Plus, the typography and visuals are eye-catching.
• It’s a brand meant for beer enthusiasts, supplying them with master guides, beer gift ideas for holidays, and local pub recommendations. 

Rumpl 

Rumpl sells outdoor and camping blankets. They have an art store called Rumpl Art Division where they collaborate with artists to create blankets with unique designs. 

The majority of their blog posts are based on interviews with these artists. These artists showcase their products in different environments, explain how customers can use them, and discuss the numerous benefits that come with camping.

Why Do We Choose Rumpl?

• The first-person narrative of these blogs provides the audience with a personalized experience with their products.
• They pull traffic from both potential customers and artists who design outdoor equipment.

Korean Skincare

As the name suggests, this brand sells Korean skincare products. They use SEO-friendly and evergreen articles to get their message across to their customers. For example, one of their best-read articles, ‘How to determine your skin type’, is the first thing people search when they are selecting skincare products.

Why Do We Choose Korean Skincare?

• They have done a fantastic job of building an SEO strategy. They create blogs on both evergreen and trending topics.
• They have guest blog posts by various beauty influencers to add credibility and brand awareness.

Rainbow Vision

This brand sells funky and customized paper gifts. They show their funky side by implementing an arty aesthetic to their Shopify blog page. 

The entire team of Rainbow Vision consists of artists who love what they do. Customers can feel this love when they visit their blog page. Their content is very intimate and personal which offers a genuine connection with their audience.

Why Do We Choose Rainbow Vision?

• This is one of the best Shopify blog examples if they want an artsy and aesthetic feel to their blog page.
• Instead of blog posts, the users will feel like they are reading a journal. This is because each one is crafted with the artist’s personal thoughts.

American Girl

We absolutely love this slider design before you read any blog of American Girl. The blog page is organized into clear categories, allowing users to easily find content related to specific themes, such as doll care, crafts, holiday ideas, or character stories.

Why Do We Choose American Girl?

• We love this blog’s interactive content, like quizzes, downloadable activities, and DIY projects that users can complete at home with their dolls.
• The interactive approach helps keep the audience engaged and promotes hands-on learning, which is central to American Girl’s brand philosophy.

Pretty Presets and Actions

This is one of the best Shopify blog examples of brands selling digital products. Their blogs are more focused on tutorials and how-tos on product photography and Adobe Lightroom. 

Why Do We Choose Pretty Presets and Actions?

• We love how their blogs are more focused on teaching editing and photography rather than selling their presets.
• Their tutorials aim to establish them as an authoritative voice in the field of photography and editing. 

Great Jones

This Shopify store sells cookware for home chefs. Their blog section is called ‘Digest’, which aims to enhance the culinary experience of cooks. The blog features posts that educate readers on cooking techniques. 

For example, topics like “The Best Pots for Every Meal” provide value to readers while seamlessly incorporating the cookware products they sell.

Why Do We Choose Great Jones?

• We love how their content blends cooking, food culture, and lifestyle elements, appealing to their target audience’s interests beyond just cookware.
• Excellent product photography showcasing food from all over the world to target multiple locations.

Cup of Joe

This is one of the best Shopify blog examples if you are an influencer. Created by Joanna Goddard, a lifestyle blogger, Cup of Joe shares experiences of her life with her parents, husband, and kids.

Why Do We Choose Cup of Joe?

• This is a great example of an entire website being a blog. Since Joanna is sharing her experiences, the blog categories start from the landing page.
• It’s difficult to create blog pages with a personality, but Joanna does it so well. She injects her personality into a wide range of topics from fashion to food and travel.

Partake Foods

One of the best Shopify blog examples for food is from Partake Foods. This store was started by Denise Woodard to provide healthy snacks to her family. This brand story is added to most of the blogs adding a sense of personalization. 

Why Do We Choose Partake Foods?

• We love how their blog posts raise awareness about food allergies. Notes are added by the Partake team and their founder regarding personal experiences with food allergies.

• Blog posts highlight the different products, providing information on ingredients, benefits, and taste. This helps customers understand exactly what they’re buying and how it fits into their lifestyle.

Now that you have gone through the list of the best Shopify blog page examples, let’s understand some tips on how to customize your Shopify blog page.

Best Tips to Customize the Shopify Blog Page

Include Catchy Titles

All the best Shopify blog examples have great titles. Titles are the first impression of your blog content. The more catchy it is, the more customers will spend time reading your content. It can be anything from a sharp question and pain points to suspenseful content that entices the reader to go on.

Add Visuals to Break Things Up

Blogs are not all words. Readers will likely leave your blog page if it consists only of paragraphs and sentences. Visual elements like graphics, icons, animations, or infographics add another layer to the readability.

Make Your Blog Content Skimmable

You cannot expect the reader to go through an entire 1000-word blog. Readers will skim and browse content. Organize your content with headers, subheaders, visual elements and typography so that readers can understand the crucial takeaways.

Add Internal Linking

If you want your store to be in the list of great Shopify blog examples, add internal links. Your business is set up around many solutions. When a reader goes through one blog, entice them to check out other blog pages of your solutions. Link your subtopics in all the blog pages.

Add CTAs

Your blog is not just for traffic and information sharing. Add CTAs in between the blog content to increase sales. Don’t make it a hard sell. A good CTA is where you invite the reader to get in touch with you.

Shopify Blog Page: It’s not Just About Traffic

Depending on your industry, the style, design, and content of your blog will change. No matter which industry you are in, blog pages are an important part of your Shopify store. 

Research more Shopify blog layout ideas and blog post samples to get your next ecommerce blog design inspiration. Design your blog page with a purpose of both traffic and sales to boost engagement. 

FAQ

1. What are some of the best blog themes for Shopify?

Shopify themes like Ugo, Yanka, Boost, and Parallax have some of the best blog page designs.

2. Are there any Shopify apps that will help me design blog pages?

Bloggle, Drop In Blog, and Tapita AI SEO Blog Builder are some of the best Shopify apps to design blog pages.

3. How to improve the SEO of my Shopify blog?

First, use a well-structured Shopify blog template to improve your content’s readability. Now add relevant keywords, internal & external links, and optimize titles and meta descriptions.

4. What are some Shopify blog examples in the food and service business?

Partake Foods, Great Jones, and Sous Chef are some of the best Shopify blog page examples in the food and service industry.

5. What is the content strategy for writing Shopify blogs?

A Shopify blog content strategy focuses on providing valuable, SEO-optimized posts that address customer pain points. Create educational or product-focused content like tutorials and case studies. Regularly optimize posts to drive traffic and conversions.