7 Free Super Easy Ways to Promote Your Website – Easy and Free to Apply

Once your website is live, attracting visitors is key to making sales. A beautifully designed site is useless without traffic, so it’s crucial to know how to promote your website for free.

In this article, you’ll discover 7 super easy and free methods to boost your website traffic — from SEO to social media and email marketing. Let’s dive in!

#1. Optimize Your Website for SEO

SEO, or Search Engine Optimization, is one of the most effective ways to promote a website because it helps improve the site’s ranking on Google and other search engines. Unlike paid search advertising, SEO is completely free – the competition is open to everyone, depending on the quality of the content you publish, the quality of the advertising you offer to your visitors, and the number of links you get from external sources. Here’s how to successfully achieve it

• Conduct keyword research and strategically add keywords to your content.
• Use descriptive alt text for images to improve image search traffic.
• Build backlinks by getting links from reputable sites.

#2. Do Guest Blogging to Build Traffic & Authority

The main thing to remember about public blogging is that it is less about SEO and more about building relationships with the publisher and your audience. If you can build a relationship with a publisher and add new content regularly, it will drive traffic to your website and help you build links in your business.

Guest blogging helps you reach new audiences and build backlinks. To get started:

• Identify reputable blogs in your niche.
• Pitch relevant, high-quality article ideas.
• Include a link back to your website in your author bio or content.

Remember, guest blogging is less about immediate SEO gains and more about building relationships with publishers and audiences, which can result in long-term traffic growth.

#3. Create Engaging Videos to Drive Traffic

Videos are a highly engaging content type that can boost traffic and conversions. Platforms like YouTube also serve as search engines, helping you reach a broader audience.

Tips for video marketing:

• Create short, informative videos about your products, services, or niche topics.
• Upload videos to YouTube and embed them on your website to enhance SEO and user engagement.
• Share your videos on social media and include clear calls to action linking to your site.

#4. Offer Valuable Free Resources to Attract Leads

Creating free resources helps you provide value and build trust with your audience. Whether it’s an ebook, checklist, printable guide, or video series, free content encourages visitors to share and return.

To create effective free resources:

• Align content with your audience’s needs and your brand’s message.
• Promote your resources through social media and email campaigns.
• Use free resources to grow your email list by gating them behind simple signup forms.

#5. Use Email Marketing to Nurture and Convert Your Audience

Email marketing is a direct and highly effective way to communicate with your visitors and customers. With a strong email list, you can promote new content, offers, and updates that drive repeat visits and sales.

To maximize email marketing:

• Build your list by adding subscription forms using plugins like WPForms (if on WordPress).
• Implement email authentication (SPF, DKIM) to improve deliverability and avoid spam filters.
• Use free resources to grow your email list by gating them behind simple signup forms.

#6. Harness the Power of Social Media to Expand Your Reach

Social media platforms like Facebook, Instagram, and Twitter are essential tools for website promotion. Sharing engaging content regularly helps you build followers and drive traffic to your site.

Key tips:

• Post share-worthy content that encourages likes, comments, and shares.
• Cross-promote by sharing your Instagram videos on Twitter or posting Facebook updates regularly.
• Add a social media wall or links on your website so visitors can easily connect and share your content.

#7. Create and Optimize Your Google My Business Profile for Local Traffic

If your business relies on local visitors, or if you want to increase local traffic for your website, Google My Business is a must. Creating a Google My Business profile is free and easy and will make it easier for people to find your business when they search for a location.

How to optimize GMB:

• Claim your business and verify your listing.
• Add accurate business information—hours, address, phone, website URL.
• Upload photos and regularly update posts or offers.
• Use local keywords in your business description to improve rankings.
• Monitor user reviews and respond promptly to build trust.

One of the best things about Google My Business is that you can see how users interact with your business information. To go a step further, using a local rank tracker helps monitor your keyword performance in local search and Google Maps results. You can easily change your promotion strategy if you are not driving the most traffic as you would expect.

Conclusion

These 7 free website promotion strategies can help you attract more visitors and grow your online presence without spending money. Which method will you try first? Let us know in the comments!