Nowadays, it has become quite important for brands to secure repeat customers to stay competitive. According to a stat, most e-commerce businesses or online stores have an average Ecommerce repeat purchase rate of 25%-30%. So, if you are a store owner, who wants to increase e-commerce returning customer rate, then numerous ways can be adopted in this regard.

In this blog post, we are going to discuss those in detail, along with the example, for a better understanding.

What is Ecommerce Customer Repeat Purchase Rate?

Ecommerce repeat purchase rate shows how often customers return to buy again from an online store. It measures loyalty and indicates how well the store retains customers. Increasing this rate is crucial for businesses to boost revenue and build lasting customer relationships.

Below are some of the ways through which brands can boost the Ecommerce repeat purchase rate of their online stores.

Offer Quality Products at Competitive Price

This is obvious that, to attract customers repeatedly, e-commerce stores need to offer high-quality products at a competitive price. Doing so will not only give the store an edge over competitors but can provide:

  • Increased customer satisfaction
  • Enhanced reputation & trust of the online store.
  • All these contribute to repeat customers. Now, you may be wondering what things or elements make a product high-quality. If yes, then there is no need to look around, as we have mentioned some major elements.

  • Reliability 
  • Attractiveness
  • Conformance
  • Now, let us give a real-life example of how good quality products can contribute to giving a boost to repeat customers.
    Nike is a well-known name in the footwear and apparel industry, running an online store as well. It has been delivering high-quality products such as shoes and other garment-related items, resulting in millions of repeat customers.

    This is all because the products they sell become successful in satisfying buyers with both their quality and performance. 


    Make Product Descriptions Engaging & Compelling

    Product descriptions are short pieces of content that explain all the necessary information about the product being sold by the store. They play a crucial role in deciding whether a customer will make a purchase.

    That’s why making your store’s product descriptions engaging can be an excellent way to increase the e-commerce returning customer rate. This is because compelling product descriptions will leave a long-lasting impression on the customers, increasing the overall chances that they will come back to make purchases again.

    Now, the question is how to make product descriptions compelling for customers. The rule is simple: Replace all casual or boring words and phrases with their appealing-to-read synonyms. However, this will not only require a good vocabulary but also a significant amount of time and effort.

    If you lack any of these, then get help from a paraphrase tool. It will automatically turn the given description into an engaging one by replacing maximum words with attractive synonyms.

    Real-Life Example:

    A “Hard Floor Cleaning System” by Shark Store is a product that has an excellent Ecommerce repeat purchase rate, all because its description was written compellingly. Even Amazon has mentioned it as their “Recommended Choice” due to frequent sales.


    Start Referral Programs

    As an online store owner, you can also start a referral program to increase the Ecommerce repeat purchase rate. The referral program is a popular marketing tactic in which brands encourage their existing customers to refer their products to friends, and family members and earn rewards when the referral makes a purchase. There can be different types of rewards that a brand can set for the referrals such as:

  • Special discounts
  • Gifts
  • Donations
  • Cash
  • And many more. 

    So, in the greed of rewards, repeated purchases will likely be made. 

    Useful Note: Make sure that your store has enough resources or capabilities required to run a referral program without bearing any loss. 

    Real-Life Example:

    Sephora is a popular cosmetic brand, running an online store worldwide for many years. It also used a referral program and started rewarding both the referrer and the referred customers with special discounts whenever they made a purchase. This greatly resulted in several repeated customers. 


    Personalize the Customer Experience

    Finally, personalizing the customer experience is another way to increase Shopify retention rate or other stores. The personalized customer experience refers to multiple things such as product recommendations, offers, and communications according to the needs and preferences of the potential customers.

    The personalization will make them feel that they are being valued and prioritized, increasing the overall chances of repeated purchases.

    Now, how can you offer a personalized experience? For this, the approach is listed below. 

  • Gather necessary data (by using website analytics, social media, etc.). 
  • Divide customers into small portions with different preferences. 
  • Use different personalization techniques. 
  • Use technology such as CRM or automation tools. 
  • Real-time Example: 

    E-bay is an online store that efficiently monitors customers’ browsing experience to offer a personalized experience when they visit the store again. 

    Wrapping Up

    Increasing the Ecommerce repeat purchase rate is one of the primary goals of every online store on the internet. However, encouraging customers to make purchases again and again is a challenging task. However, by following the ways discussed in this blog, you will become successful in doing so. 


    About the author

    Journi Zoie is a dedicated Content Writer specializing in Education, Digital Marketing and Technology. With over 3 years of writing experience, she enjoys creating content that's easy to understand and provides helpful information.

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