Best Free Shopify Themes

Making the right theme choice for your Shopify store can be a difficult task. When you have a theme, it helps you create the look and feel you want for your store, attracting customers and increasing sales. There are many free Shopify themes online that you can use to get started without spending a penny.

The following blog will cover the top 12 best free Shopify themes in 2024. By choosing one of these themes for your store, you can make your products stand out and give customers a great shopping experience.

What are Free Shopify Themes?

Shopify themes are pre-designed templates that determine the design and layout of your online store. Free Shopify themes are a great place to start for startups or small businesses with a limited budget. It has all the functionality you need, including shopping carts, product pages, and checkout procedures. Matching your brand to the layout, colours, and fonts is easy; you don’t have to manually manage all the design work. These themes are designed to work well on all devices, like computers, tablets, and phones, making shopping easy for your customers. The best free theme on Shopify is an affordable and easy way to create an online store that looks professional.

How to Select the Best Free Shopify Theme for Store


Choosing the best free Shopify theme requires considering several factors to ensure that it fulfils your store’s needs. The following are some essential considerations.

Loading Speed

Fast loading encourages visitors to stay on your site and explore, resulting in increased sales. In contrast, slow-loading sites can frustrate users, leading them to leave quickly. Your site’s bounce rate can negatively affect your sales and ranking on search engines.

Design and Layout

Selecting free themes for Shopify that match your brand’s personality is essential for a great customer experience. Shopify has a variety of free themes available, so choose one that matches your brand’s aesthetic. Visually appealing product descriptions and high-quality images are essential for an appealing design. Make sure the homepage displays your best-selling or newest products, and make menus and search functions easy to use.


Before picking the best free Shopify theme for your store, ensure it works well with the apps and plugins you want to use. It ensures that everything works nicely and smoothly. Check if the theme supports the important features your apps offer, like payment methods, marketing tools, or keeping track of your stock. This helps your store run smoothly without any problems. Pick a theme that fits your apps to make managing your store easier and improve your consumers’ experience.

Customer support

It is essential to consider customer support when choosing free Shopify themes. Themes that provide support are likely to be more reliable. Make sure the developer responds to questions and problems promptly. With responsive support, you can quickly resolve any issues or get answers to your queries, enhancing your overall experience.

Free Shopify Themes VS Paid Shopify Themes

Free theme Paid theme
Cost-effectiveness Free themes don’t require any initial investment, making them a budget-friendly option for new businesses or those with limited resources. On the other hand, paid themes usually come with a price tag ranging from $100 to $300 or more.
Customization option Free themes may have limited customization capabilities but still offer sufficient flexibility for many businesses. Paid themes provide more advanced customization features, such as extensive colour and font options.
Ease of use Free themes are typically simpler and more straightforward, designed to be user-friendly for those without extensive technical skills. MPaid themes often have more advanced features, which might require a steeper learning curve and more time to set up.
Quality and performance Performance and quality are two key qualities of free Shopify themes. Free Shopify themes are excellent and performance-optimized. The Shopify team creates them to ensure they meet the platform’s speed, reliability, and mobile responsiveness standards. Themes with a premium price tag also offer good design, but often include features and customizations that may not be required for all businesses.
Support and updates Shopify regularly updates and supports free themes. This means any bugs are quickly fixed, and new features are periodically added. Paid themes get support from the theme developers, which can lead to slower response times and varying support quality.

12 Best Free Shopify Themes for Online Store


Ride - Free Shopify Theme

Ride is the best free theme on Shopify for fashion and apparel stores. With its clean layout and stylish design elements, Ride ensures that your products take centre stage. Its responsive design means your store will look great on any device, providing a seamless shopping experience for your customers.


Dawn - Free Shopify Theme

Dawn is a versatile Shopify theme suitable for a wide range of industries, from electronics to home decor. Dawn lets you customize your store’s colours, fonts, and layout to reflect your brand.. The theme also features a responsive design and optimized checkout process, ensuring a smooth shopping journey for your customers.


Refresh - Free Shopify Theme

As the name suggests, Refresh is designed to breathe new life into your online store.. Refresh lets you build an immersive shopping experience with its adjustable sections and unique homepage layouts. Use eye-catching images to highlight your best-selling items, and include interactive features like product sliders and video backgrounds to draw in customers.


Origin - Free Shopify Theme

Origin is the best free theme on Shopify, designed to suit different businesses, from health and beauty to homeware. Its simple yet stylish look makes it a timeless choice. With the many possibilities available, you may customize it to fit the design of your brand. Display your products with customized picture galleries, and grab consumers’ attention with visually-grabbing promotion banners.


Sense - Free Shopify Theme

Sense is a top-tier, best free Shopify theme for luxury brands and upscale boutiques. A sleek and refined design makes it a perfect medium for displaying high-end products. You can customize sections and homepage layouts to meet your brand’s personality and make the buying experience unique.


Spotlight - Free Shopify Theme

Spotlight is one of the best free theme on Shopify, designed to grab your customers’ attention. It’s all about big, beautiful images and layouts that fill the screen, making your products shine.. Spotlight makes sure that your store appears amazing on any device with its adaptable design and fast loading times. No matter what you sell, whether it’s clothing, electronics, or anything else, you can highlight your products in style


Publisher - Free Shopify Theme

Publisher is a free Shopify theme designed for businesses that offer visual arts, music, or books. Its stylish fonts and modern design offer plenty of flexibility to share your story. The best part? You can use it for free, so it’s accessible to everyone with any budget.. A sleek platform with Publisher allows you to display your work attractively and effectively, whether you are an artist, musician, or author.


Colorblock - Free Shopify Theme

Colorblock is a free Shopify theme that is ideal for fashion brands with extensive catalogues. Customize homepage sections and product pages effortlessly to showcase your products stylishly. Your store will look great on any device with its responsive design and easy navigation.. Stand out with Colorblock and enhance your brand’s online presence with its eye-catching features tailored for fashion enthusiasts.


Trade - Free Shopify Theme

Trade is a professional and polished Shopify theme designed for businesses in the B2B space. Its clean and structured layout is perfect for showcasing products and facilitating wholesale transactions. Both merchants and customers benefit from Trade’s responsive design and seamless integration with Shopify’s backend systems.


Crave - Free Shopify Theme

Crave is a free Online Store 2.0 theme that’s ideal for food and beverage stores of any size. It uses rich images and layouts to showcase your dishes. With customizable menus and reservation forms, it’s easy to manage your restaurant online. Crave’s responsive design and simple navigation make your site look great on any device.


Craft - Free Shopify Theme

Craft is a free Shopify theme ideal for home and garden stores of any size. Designed for rich storytelling, it lets you highlight your products and brand narrative effectively. Its responsive design ensures your store looks great on any device, and the user-friendly interface makes shopping easy for your customers. With Craft, you can connect with customers who value the artistry and craftsmanship of your products.


Studio - Free Shopify Theme

Studio is a Shopify theme that is ideal for artists and art galleries. Its clean design highlights artwork well, with stylish typography and colourful accents. Studio is an excellent place to start because of its user-friendly navigation, creator filters, and sections on featured collections, new arrivals, and artist profiles. You can easily customize the layout and style to fit your brand.

To wrap it up

Selecting a perfect theme is essential to your Shopify store’s success. Listed above are the top free Shopify themes that will help you create a professional, attractive online store without spending a penny. Whether you’re just getting started with e-commerce or updating your existing one, these themes are a great place to start in 2024. You can start creating your dream store by exploring them, choosing the one that suits your needs, and getting started right away.


1. How to get free Shopify themes?
Get free Shopify themes from the Shopify Theme Store under the “Free Themes” section.

2. Which free Shopify theme is best?
The best free Shopify theme depends on your business needs, design preferences, and required features.

3. Are free Shopify themes customizable?
Yes, free Shopify themes are highly customizable, allowing you to modify elements like colours, fonts, and layout.

4. Do free Shopify themes come with customer support?
Yes, Shopify updates its themes to ensure compatibility and security.

5. Are free Shopify themes mobile-friendly?
Most free Shopify themes are mobile-responsive, which ensures your online store looks great and functions well across all devices.

Bidisha Saha

About the author

Step into the content world with Bidisha Saha, a seasoned Senior Content Writer at Identixweb. Passionate about e-commerce, technology, and marketing, she optimizes online visibility, crafting engaging content for business growth. Join the journey through words and innovation with Bidisha.

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