E-commerce is making a drastic change day-by-day but along with it, marketing techniques are also coming up. Here we will discuss one of the common and main eCommerce techniques called upselling in a cart.
Upselling is a sales strategy offering your customers the option of buying the more expensive item when they add to the cart so you can get the maximum profit from their purchase. The main objective of upselling is to increase sales by trying to let the customer spend more money on a similar product or the upgraded version of the product that they have bought.
Why upsell in cart?
Showing upsells in the shopping cart is the best way to increase your average order value as it feels more natural to offer something extra on your cart page that satisfies the customer’s needs. This tactic works in increasing your cart upsell.
Upsell in cart with iCart
iCart Cart Drawer Cart upsell is an all-in-one Shopify app for side cart customization. With iCart, you can not only show upsells instead you can design a sticky add to cart button by doing drag and drop, showing cross-sells, cart countdown timer.
As shown in the screenshot above you can add upsell in the cart from the “Product upsell” widget on the left-hand side.
By clicking on that widget you can customize it in your way. You can change the look and feel of upsells by customizing the following things:
- Product to display
- Product Title
- Time limited offer
- Prices to display
- Add to cart button
Benefits of upselling
Upselling refers to the practice of encouraging customers to purchase a higher-priced or more premium version of a product or service. These products are called upsell product. When implemented effectively and ethically, upselling can be a win-win strategy that meets the needs of both businesses and customers. Check out the main benefits of upselling:
1. Increased revenue
The most obvious benefit of upselling is the potential to increase sales revenue. By guiding customers towards higher-priced options or complementary products, businesses can capitalize on additional sales opportunities and boost their overall profitability.
2. Enhanced customer satisfaction
Upselling, when done right, can lead to improved customer satisfaction. By recommending products or doing cart upsell that better meet the customer’s needs or offer greater value, businesses can enhance the customer’s overall experience and build trust and loyalty.
3. Long-term customer relationship
When customers perceive that a business genuinely cares about their needs and offers personalized recommendations, it fosters a sense of loyalty. By successfully upselling, businesses can strengthen the customer relationship, encourage repeat purchases, and potentially gain advocates who spread positive word-of-mouth.
Main features of the app
Drag and drop side cart builder: iCart makes it easier to design your sticky side cart drawer with its drag and drop interface. Anyone with a non-technical background can customize as there is no need for coding required.
Cart upsell & cross-sell: You can show upsells in the cart, recommend related products with time-sensitive offers, and much more. Remember you can customize all these widgets as you want.
Advanced analytics: iCart comes with advanced analytics by which you can track the performance of the cart like impressions, clicks (CTR), conversions (CVR), revenue generated, and increase in average order value.
It’s not about just making money. Offering your customers what they exactly want is the best thing you can do for them. By doing this you are not only earning profit but also gaining customer satisfaction which improves your relationship with customers.
Want to know more about iCart in detail? Then here is the complete guide for you.
To know more detail about the Product Upsell widget please refer to the below video tutorial.
1) What is cart upsell?
Cart upselling refers to the practice of offering customers additional upsell product or upgrades at the point of checkout or within their shopping cart.
2) Which is the best Shopify upsell app?
There are several upsell apps available on the Shopify App Store, each with its own unique features and benefits. The best upsell app for your Shopify store depends on your specific requirements and business goals. We would suggest to use iCart as it comes with all-one features.
3) Do upselling increase sales?
Yes, upselling has the potential to increase sales for businesses. By offering customers upgraded versions of products it encourages customers to spend more money and increase the average order value.
4) What is the difference between upsell and cross-sell?
Upselling encourages customers to buy more premium version of a product while cross-selling on the other hand, involves suggesting complementary or related products to customers in addition to their current purchase.