Why you Should Reskin or Optimize your Shopify Store

Every business wants to get traffic from its targeted audience. Website reskin and optimization gives a new look and feel to your current website than the previous one. After optimizing the site you can see a good conversion rate. We take you through the reasons why you should reskin or optimize your Shopify Store.

A website reskin can help to achieve business goals

Suppose your main aim is in getting 5 e-mail subscribers then website reskin will help you in achieving the goal of your Shopify Store. You can feel a new look at your new website which you haven’t received from your old website.

In simple, you have noticed the drawbacks in your old website and corrected them keeping in mind your business objective. A website reskin will drive more visitors to your e-commerce website; in fact, it can reach your online aims and goals.

To earn more traffic

As usual, the main goal of reskin or website optimization is to earn more traffic and improve site rankings in search results. But the main aim behind gaining a high ranking is to earn more traffic and ideally to convert that traffic into customers and leads.


Here is the organic traffic report of Identixweb after reskin and optimizing your Shopify Store. You can see the growth of rank #50,878. If you want to bring new users to your site the best way is SEO optimization.

To increase visibility and brand awareness

Every business aims in increasing visibility and brand awareness which you can achieve from Search Engine Optimization. If there is brand awareness, there will be traffic, and if there is traffic, there will be sales.

To increase visibility and brand awareness focus on the keywords that you want to target your audience. Doing SEO ensures that more people know about your brand and establishes your superiority in the industry.

For better user experience

All business aims to offer better user experience to the users through their service. Similarly, Google’s ultimate goal is also to provide the best possible results for the users. As a result, many new algorithms were updated with the aim to redirect users to online stores that not only provide relevant content but also a better user experience.


For better user experience few factors are taken into consideration like user interface, usability, mobile-friendliness, information, and business goals. If all these things are perfect then yes surely you can give a better user experience for your valuable customers. And when you take user experience into consideration you can have a significant impact on your sales and revenue.

To stay ahead of your competitors

By optimizing your Shopify Store you are not only increasing your rank on Google or coming up in search results, but you are moving ahead of your competitors also. As there are tough competitions in the market to improve your site ranks and maintaining consistency is very much important.


This means you will focus more on your keywords for the targeted audience and increase the percentage of clicks for your targeted keywords.

Right keywords help visitors find what they want

When a user searches for something they normally use general keywords related to products and services and they start their search for things that they need. To understand the keywords you should think from the customer’s point of view. Before focusing on the keywords assume you as a customer and start working on the keywords.


Remember the content should be optimized based on the keywords you choose so that customers can easily find the relevant page for what they are searching for. If you are improving the user experience then naturally you are improving the conversion rate also.

To improve page speed

Page speed is one of the essential factors of ranking factors. Most of the reasons behind the bounce rate are poor page speed. To be honest, nobody has the patience to wait until the page loads. If you are not aware of finding the website speed then use the PageSpeed Insights tool.


You can get both desktop and mobile speed. Apart from that this tool also suggests improving the page speed. To improve speed try to minimize your HTML & CSS, optimize the images and remove unwanted elements and plugins.

Improve your Shopify Store for Smartphone Shoppers

Making your Shopify store mobile-friendly will help it to rank higher in the search results. Therefore, you should run a check on your online website regularly, whether it is working properly on all devices except the desktop. Find more about how you can make your Shopify Store Mobile-Friendly.

Sajini Annie John

About the author

Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.

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