How to Reduce Shopping Cart Abandonment of your Shopify Store

In a recent study in 2025, the global shopping cart abandonment rate for online stores was found to be up to 70.19%. 

Does your store also face the same issue? Are you among them? No need to worry, there are proven ways to reduce the cart abandonment rates on your Shopify store.

What is Cart Abandonment?

Cart abandonment is a term used in online business when a customer adds products to the shopping cart or even begins the checkout process, but leaves the site before completing the process.

Multiple problems arise when the cart abandonment rate increases in your Shopify store.

Impact of High Cart Abandonment Rate

• Your customer acquisition cost (CAC) goes up since you’re paying for traffic that doesn’t convert.
• Your overall conversion rate drops, which affects your store’s performance metrics.
• Your remarketing costs increase because you now need more retargeting ads and emails to bring shoppers back.
• Your inventory planning becomes harder because you can’t accurately predict demand.
• Your AOV potential drops because upsells and cross-sells don’t get a chance to work.
• Your customer experience weakens because cart friction signals issues with trust, UX, or unexpected costs.
• Your store’s growth slows down since you’re not converting new visitors into repeat buyers.

Now, what should you do to reduce the cart abandonment rate? Let’s understand.

How to Reduce Shopping Cart Abandonment Rate?

Optimize your Site’s Speed

Your store’s speed matters a lot for your customers' best experience. If your site is experiencing a low conversion rate, then it’s all about SEO. 

That means it's time to optimize your page speed. Cache your content as much as possible because loading speed is the main factor for customers when they visit your site.

If your site’s page is not loading quickly, then the customers will leave your site without performing any action. This can make your sales go down. All you have to do is keyword research and optimize your entire pages and content so that they will appear on top when people search online.

Offer Multiple Payment & Delivery Options

The problem of not getting the desired date for the delivery of the products is one of the reasons for cart abandonment. 

Every customer likes the concept of getting an option to select their desired date and time for getting their orders delivered. But the main fact is that not everybody gives that option, or they don’t get that option, most of them while they are shopping.

But no need to worry, you can install the Stellar Delivery Date & Pickup app and allow your customers to choose their custom delivery date and time.

Also, you can manage it easily without any coding knowledge. By using it, you can reduce 50% of cart abandonment. Also, you can provide them with various payment options to make them more convenient, like Stripe, PayPal, Google Pay, etc.

Make the Checkout Process Simple

One of the main reasons for abandoned carts is a complicated shopping flow. Many customers give the same reason for leaving the shopping carts abandoned. 

For this, you need to know the best practices when it comes to the checkout process. Always try to provide a one-step checkout.

Reduce the number of steps in the checkout process. And remind people about their purchase by showing them the product images.

Show Notifications of Abandoned Cart or Send an Email

One of the easiest ways to reduce shopping carts is either by showing a notification or by sending Shopify abandoned cart emails. 

You can also set up automatic email notifications for those who have left their carts abandoned. This is the best chance to invite your valuable customers back to complete the checkout process.

Create Urgency

This is another proven method to attract customers to complete the checkout process. By showing scarcity, it creates an urgency that they need to buy now. 

For example, you can tell customers that only 3 shirts remain in style and size. This would tend to buy the product immediately. Or you can show a countdown timer in the cart. But this works best when you are running special deals or any sales.

Conclusion: Reduce Cart Abandonment and Recover Lost Revenue

Lowering your cart abandonment rate comes down to removing friction and giving shoppers a smoother, more predictable path to checkout. 

When your site loads fast, your checkout stays simple, and the drop-offs naturally decline.

Pair that with smart nudges like reminders, urgency triggers, and personalized delivery tools, and you create a shopping experience that feels effortless. 

Small improvements here drive better conversions, higher AOV, and stronger long-term customer retention. This is exactly what every Shopify store needs in 2025.

FAQs

1. How to see abandoned carts in Shopify?

You can see abandoned carts in Shopify by going to Analytics > Reports > Behavior > Abandoned checkouts or directly via Orders > Abandoned checkouts in your admin. There you’ll find a list of customers who started checkout but didn’t complete it, along with cart details and recovery options.

2. How to reduce cart abandonment rate?

To reduce cart abandonment, focus on speed, clarity, and trust: fast-loading pages, transparent shipping costs, a clean one-page checkout, and multiple payment options. Layer that with abandoned cart emails, exit-intent offers, and cart/checkout optimizations (like upsells, timers, or trust badges) to recover more visitors and turn them into buyers.

3. What is the cart abandonment rate?

Cart abandonment rate is the percentage of shoppers who add items to their cart or start checkout but don’t finish the purchase. It’s usually calculated as:
Abandonment Rate = (1 − Completed Orders ÷ Initiated Carts/Checkouts) × 100.

4. What is a good cart abandonment rate?

Across ecommerce, cart abandonment often hovers around 60–80%, so anything below that range is considered better than average. For most Shopify stores, consistently staying near or under 60% (and trending down over time) is a realistic benchmark of a well-optimized funnel.

About the author

Sajini Annie John

Meet Sajini, a seasoned technical content writer with a passion for e-commerce and expertise in Shopify. She is committed to helping online businesses to thrive through the power of well-crafted content.