If you’re considering starting an online business or expanding your existing store, one of the most important questions to ask is: What should I sell on Shopify? The good news is, you’re not alone. Thousands of entrepreneurs have built successful businesses on Shopify, many centered around high-demand products.
Your success on the platform largely depends on choosing the best-selling Shopify products. Items that people are actively searching for and eager to buy. Whether you’re offering physical goods, digital downloads, or custom-made products, understanding what’s popular and profitable can make all the difference.
In this guide, we will explore some of the best products to sell on Shopify, backed by market trends, examples, and ideas you can start selling today.
Why Sell on Shopify?
Shopify is one of the most reliable and user-friendly platforms. With over 6 million stores built on it (according to BuiltWith), it is clear why many entrepreneurs trust Shopify to start or grow their e-commerce business, whether selling physical goods, digital products, or services.
How to Start Selling on Shopify
Getting started with Shopify is relatively straightforward. Like any business, success stems from following the proper steps and maintaining consistency. Shopify simplifies the entire process for merchants, making it easy to set up, launch, and grow an online store.
Here’s how to get started:
- Decided what to sell
- Identified your target audience and their needs
- Created my store on Shopify
- Launched a marketing campaign
- Focused on increasing conversions
With Shopify’s tools, each of these steps becomes manageable, and the following section will explore helpful ideas to move forward.
What to Sell on Shopify: Ideas That Work
Finding the right product to sell can be a nightmarish experience, no doubt. I broke it down into clear categories. Whether you are into digital goods, handmade crafts, or print-on-demand apparel, there’s a niche for everyone.
Here are the popular and profitable things to sell on Shopify, and this is organized to help you find your better fit:
Digital Products
E-books, design templates, online courses, and stock photos are low-cost, high-margin products that can generate passive income.
Physical Products
The possibilities are endless, from fashion and beauty products to tech accessories and pet supplies. This is great if you want to build a brand around tangible goods.
Handmade & Custom Items
Shopify is an ideal platform for creators and makers selling handmade or personalized products. Whether it’s handcrafted jewelry, artisanal candles, or custom gifts, Shopify provides the tools to showcase and sell unique items effectively.
Services
Yes, you can even sell services on Shopify! Coaching, consulting, photography, whatever your expertise, there’s a way to monetize it.
To run a Successful Shopify Store, start with the right products.
Top Selling Shopify Products in 2025
To make things easier for you, here’s a list of popular niches and trending Shopify products that shoppers love (and are still searching for). Whether you are just starting out or looking to expand your product range, this list is an excellent source of inspiration.
Skincare Products
Consumers are increasingly conscious about what they apply to their skin, opting for natural, cruelty-free, and effective skinca re products.
Brands like Glow Recipe and The Ordinary started with a few hero products and scaled up with honest marketing and a strong community.
Product Ideas:
- Vegan face masks
- Vitamin C serums
- Gua sha facial massage tools
Phone Accessories
People love upgrading and personalizing their phones, making phone accessories a hot-selling niche on Shopify.
97% of Americans own a cellphone, and most have a smartphone. Everyone needs accessories to protect and optimise their devices.
Product Ideas:
- Phone cases: Glossy, matte, or clear — people love variety and style.
- Shockproof cases: Cute, tough, and practical.
- Screen protectors: Always in demand for every phone model.
- Charging cables and pads: USB-C, lightning, and wireless options.
- MagSafe accessories: Wallets, stands, and chargers for newer iPhones.
- Phone stands: Great for content creators and everyday use.
- Car mounts: Perfect for hands-free driving.
Digital Products
Selling digital products on Shopify is a cost-effective and innovative way to start a business. With no shipping or storage required, you can earn 24/7 by selling items such as Canva templates, planners, downloads, or course materials.
It’s ideal for creators who enjoy sharing their skills or content.
Product Ideas:
- Instagram templates for small businesses
- Budget planners and eBooks
- Digital art commissions
Home Fitness Equipment
Post-pandemic habits stuck. Many people now prefer home workouts over going to the gym.
Shopify stores selling yoga kits, resistance bands, and recovery tools are experiencing steady growth.
Product Ideas:
- Resistance bands in sets
- Foam rollers for recovery
- Mini dumbbell kits
Work-From-Home Accessories
As remote work continues to grow, more people are looking to improve their home office setup. Work-from-home accessories offer flexibility, comfort, and productivity, making them a popular choice for those wanting to upgrade their workspace with ergonomic tools and stylish essentials.
Shopify brands selling ergonomic furniture, including chairs, desks, and accessories, are experiencing steady demand as customers invest in long-term home office setups.
Product Ideas:
- Adjustable laptop stands
- Desk organizers
- Cable management kits
- Blue light blocking glasses
- Wrist rests and mouse pads
Pet Products
The booming pet industry presents significant opportunities for Shopify merchants. Personalized items like engraved tags, custom portraits, and collars are in high demand as pet owners look for unique ways to spoil their furry friends.
These products create emotional connections and stand out in a growing market.
Product Ideas:
- Personalized collars
- Pet beds in stylish colors
- Slow-feeding bowls
Baby & Toddler Items
Products for babies and toddlers are always in high demand, as parents continually seek safe, cute, and practical solutions for their little ones.
This niche is driven by emotional buying, as parents want the best for their children and are often willing to spend more for high-quality, trusted products.
Product Ideas:
- Bamboo onesies
- Silicone plates and spoons
- Baby milestone cards
Custom Mugs & Drinkware
Custom mugs and drinkware are timeless bestsellers in the eCommerce world. They’re affordable, easy to personalize, and perfect for gifting, making them a popular choice for birthdays, holidays, or just thoughtful everyday surprises.
Thanks to print-on-demand services, Shopify merchants can easily design and sell a wide variety of mugs, tumblers, and water bottles without holding any inventory.
Product Ideas:
- Sassy quote mugs
- Zodiac-themed tumblers
- Travel mugs with monograms
Home Decor
As more people spend time at home, whether working remotely or just embracing cozy living, there’s a growing interest in creating beautiful, personalized spaces.
Home decor has evolved beyond just furniture and paint, it’s about expressing personality and making every corner feel intentional.
Shopify sellers are thriving by offering trendy, affordable home decor, like boho pillows, wall art, and LED signs, that add style and personality to any space.
Product Ideas:
- Canvas wall art
- Aesthetic throw pillows
- Neon signs for bedrooms
Jewelry Products
Jewelry is a timeless and emotional product category that always sells well. Shopify sellers succeed by offering stylish, meaningful, or personalized pieces that appeal to a broad audience, just like brands such as Mejuri and Ana Luisa.
Product Ideas:
- Minimalist rings
- Zodiac bracelets
- Personalized name necklaces
Personalized Gifts
Personalized products are a hit in ecommerce because they feel special and unique. Shopify sellers thrive with custom items, such as name keychains, digital portraits, and custom puzzles, especially during gift-giving seasons.
Product Ideas:
- Pet portraits
- Name keychains
- Custom calendars
Wellness & Self-Care Products
Health isn’t just a trend, it’s become a way of life for millions of people. From mindfulness to clean living, consumers today are actively seeking products that support their physical, mental, and emotional well-being.
Brands that focus on simplicity, transparency, and natural ingredients tend to perform best. Clean, minimal packaging combined with clear benefits helps build trust and keeps customers coming back.
Product Ideas:
- Aromatherapy diffusers
- Herbal teas
- Guided journals
Final Take: Products That Win on Shopify
Now that you have explored the details of Shopify best selling products and feel confident about what to sell on Shopify and how to build a successful, profitable online store, it’s time to take the next step.
While Shopify is an excellent platform for many sellers, it’s not the only option. Other notable ecommerce platforms are also available.
Your incredible journey to building an online store begins with choosing the right product.
Explore, create, and start selling today!
FAQs
1. How important are product profit margins?
It is important that your product has a proper margin to cover production, shipping, and marketing costs, while still allowing for a profit. It will be at least 30–50%.
2. How can I stand out if I’m selling a standard product?
You can explore branding, packaging, customer experience, or bundling. A great brand story or presentation can raise a simple product.
3. Is it okay to test multiple products at once?
Yes, testing is important. Use small ad campaigns or organic content to gauge interest before fully committing to any one product.
4. Can I sell secondhand or vintage items on Shopify?
Yes, Shopify allows you to sell secondhand and vintage items, provided they comply with their rules. Many successful sellers operate stores that feature used clothing, antique furniture, and other pre-owned goods.
5. Can I sell on Shopify if I’m based outside the United States?
Yes, Shopify is a global platform, and you can sell internationally, regardless of your location, using its payment gateways and shipping options.
About the author
Bhavesha Ghatode
Explore Content with Bhavesha, a passionate and dedicated technical content writer with a keen understanding of e-commerce trends. She is committed to sharing valuable insights, practical assets, and the latest trends that can help businesses thrive in a competitive environment.