After Elon Musk announced his new venture called ‘OpenAI’ it has been the talk of the town. On 30th November 2022, OpenAI officially announced the release of ChatGPT. After its launch, it seemed that the content industry would take a new turn. And it would be easy for e-commerce marketers to generate content. Is it so? Let’s find out.
What Exactly Is ChatGPT?
ChatGPT is…wait, instead of us explaining what ChatGPT is we thought of passing it on to the tool itself. Let’s see how it explains.
“GPT is a general-purpose language model that can be used to generate text for a chatbot. A chatbot is a computer program designed to simulate conversation with human users, especially over the Internet. Using GPT, it is possible to train a chatbot to generate responses to user input in a way that sounds natural and human-like.”
“There are a few different ways to use GPT for chatbot applications. One way is to use it to generate responses to user input in real time. This can be done by feeding the user’s input and the chatbot’s previous responses into GPT and using the model to generate a response based on the context of the conversation. Another way to use GPT for chatbot applications is to pre-generate a large dataset of responses and use it to train a separate model that is specialized for chatbot conversation. This can be more efficient and produce more accurate results, but requires a larger initial investment of time and resources.”
So basically, it is an AI-based computer program trained to generate human-like responses when a query is fed.
In simpler words, it is an AI-based app developed to answer your questions on all sorts of niches and can probably change the content industry forever.
Being an AI-based tool, it generates responses based on the data provided. Thus, it cannot predict the future, which you must note.
Chat GPT For Shopify Store
Now you must be thinking what’s in it for you as a Shopify store owner?
Well, you can make use of ecommerce Chat GPT in the following ways:
Now you might be wondering about firing your content writing team, isn’t it? Before you take such irreversible steps, hold on.
Read further, and see how it works then decide.
Chat GPT For Emails
It is true that Shopify ChatGPT can assist you in any task related to content development and email is no exception. With increasing competition in the e-commerce space, you may require to develop significantly more pieces of content than you are developing at this moment. And, if you are not in a position to afford to hire more content writers then Shopify ChatGPT can be your savior!
Let’s see how good ChatGPT is with email writing.
We asked ChatGPT to write an email response to a customer who received a broken pair of headphones.
Here is the content of the response email generated from ChatGTP;
Thank you for bringing this to our attention. We apologize for the inconvenience you have experienced with receiving a broken pair of headphones.
We take all customer feedback seriously and will make sure to investigate this issue. As a gesture of goodwill, we will be happy to send you a replacement pair of headphones free of charge. Please let us know if you would like us to do so and provide us with your shipping address.
We appreciate your business and apologize for any frustration this has caused. If you have any further questions or concerns, please don’t hesitate to reach out to us.
How was it? Not bad, agree? Even our content team thought it wasn’t so bad. No matter how good it is, you cannot send it to your customers. Your online business has a particular tonality in content which is missing here. No AI writing tool can match the tone of the content developed by your team.
In case your business is new and has no content team then it’s okay to send this content to your customer. Because it’s better than nothing.
Let’s try a subject line for email marketing releasing a new pair of sneakers in the market.
“Introducing our newest sneaker release: [Sneaker Name]”
Everything seems fine with the AI-generated email subject but somewhere there is no connection with the audience.
Let’s look at Dr. Marten’s product launch email campaign.
The ‘Stretch the rules’ subject line implies their new laceless elastic slip-on design.
Now you know the difference between AI-generated and ordinary content. Oops, we should have said ‘extra ordinary’. AI cannot match its quality.
ChatGPT For Product Description
Let’s ask ChatGPT to write a product description for sneakers
That’s the result we got.
Our newest sneakers are the perfect blend of style and comfort. The sleek design features a durable canvas upper and a sturdy rubber sole, making them ideal for both everyday wear and intense physical activity. The lace-up closure allows for a secure fit, while the padded tongue and collar provide extra support and comfort. The insole is made with a cushioning material to help absorb shock and reduce stress on the feet. These sneakers are available in a range of colors to suit your personal style. Whether you’re running errands, hitting the gym, or just want a comfortable shoe to wear around town, these sneakers have got you covered.
Before judging the content keep the following things in mind:
Apart from the above points you should also consider the technicalities of the product. In this case, it would be the material of the sneakers, insole material, and ideal use case.
If all the things mentioned above are covered (which is unlikely) then you can publish it, otherwise, you need to edit or revamp it.
ChatGPT For Social Media Caption
Let’s see how ChatGPT writes social media captions for e-commerce brand stores.
Here, we are assuming you have a sneaker brand.
“Just dropped: the freshest kicks in town! The [Sneaker Name] combines style and comfort in one must-have package. Click the link to snag a pair and step up your sneaker game. #sneakeraddict #newrelease #comfortfirst”
“Step up your sneaker game with our newest release! The [Sneaker Name] features a sleek design and unbeatable comfort. Whether you’re hitting the streets or the gym, these kicks will keep you looking and feeling your best. Tap the link in our bio to check them out now!” #sneakerlove #newrelease #comfortfirst”
In the past couple of years, the realm of social media has changed completely. Short video content is preferred over long image posts but the good news captions still play an important role in driving action.
Talking about Instagram, if your video content/image content is good enough to draw attention, a persuasive caption is needed to drive sales.
Coming to Twitter, before the Twitter acquisition deal was closed Elon Musk’s concern was bots. And after finalizing the deal, he is actively updating algorithms to find and remove bots from the platform. So, you need to be extra cautious while posting AI-generated tweets. Your account may get banned.
ChatGPT For SEO Blogs
Last but not the least, SEO blogs. Again, we will demonstrate an example of a sneaker e-commerce brand.
Read the result we got.
Are you in search of the perfect pair of sneakers? Look no further! Our [Brand] sneakers are the perfect blend of style and comfort.
Featuring a durable canvas upper and a sturdy rubber sole, these sneakers are built to last. The lace-up closure ensures a secure fit, while the padded tongue and collar provide extra support and comfort. The insole is made with a cushioning material to help absorb shock and reduce stress on the feet.
But style isn’t sacrificed for comfort with these sneakers. Available in a range of colors, there’s a pair to suit every personal style. Whether you’re running errands, hitting the gym, or just want a comfortable shoe to wear around town, these sneakers have got you covered.
Don’t miss out on the chance to step up your sneaker game. Check out our [Brand] sneakers now by clicking the link! #sneakerlove #comfortfirst #newrelease
Before talking about the quality of content let us inform you about how Google’s John Muller responded when confronted with a question about AI-generated content from GPT-3 tools and its effect on search engine results.
“For us these would, essentially, still fall into the category of automatically generated content which is something we’ve had in the Webmaster Guidelines since almost the beginning.
And people have been automatically generating content in lots of different ways. And for us, if you’re using machine learning tools to generate your content, it’s essentially the same as if you’re just shuffling words around, or looking up synonyms, or doing the translation tricks that people used to do. Those kind of things.
My suspicion is maybe the quality of content is a little bit better than the really old school tools, but for us it’s still automatically generated content, and that means for us it’s still against the Webmaster Guidelines. So we would consider that to be spam.”
We guess it is enough for you not to use AI-generated content in your blog posts.
However, if you have a doubt that the content could have been written using AI, you can check here.
Researchers from MIT-IBM Watson AI Lab and Harvard NLP developed this free tool. All you have to do is copy-paste the content and hit the ‘analyze’ button.
So this was all about ChatGPT for Shopify ecommerce. Coming to conclusion, all we have to say is that it has both advantages and disadvantages. The choice is yours, if you can afford to bear the implications then go for it. If not, stick to the conventional way of content development.
Frequently Asked Questions On ChatGPT
Can we use ChatGPT for Google ads?
We do not recommend you to use ChatGPT for Google ads copy. However, if you are running short of copywriters then you can do it. Make sure to edit the AI-generated ad copy to make it more humane.