Product marketing Specialist

Job Description

As a Product Marketing Specialist, you’ll be the driving force behind our solutions’ success. Your mission will include:

Product Marketing Manager (Saas/Shopify Apps)

• Saas or Shopify apps related candidate Preferred
• Develops strategies to promote and position Shopify apps in the market.
• Collaborates with the product team to understand app features and benefits.
• Crafting product positioning that highlights the value of our SaaS products.
• Collaborating closely with Product Management to understand customer needs and translate them into effective messaging.
• Providing in-depth competitor analysis and briefing sales teams, product management, and partners.
• Setting up product onboarding and pricing strategies.
• Equipping our sales teams with the knowledge and tools they need to excel.
• Creating content and sales materials that support every stage of the customer journey.
• Collaborating with demand generation to drive effective demand creation strategies.
• Understanding the buyer journey and developing digital journeys to match.

Product Marketing Manager (Finance Accounting Projects)

• Specialises in marketing finance and accounting projects.
• Develops strategies to promote and position accounting solutions.
• Collaborates with the product team to understand the unique selling points of finance projects.
• Crafting product positioning that highlights the value of our SaaS products.
• Collaborates closely with Product Management to understand customer needs and translate them into effective messaging.
• Providing in-depth competitor analysis and briefing sales teams, product management, and partners.
• Setting up product packaging and pricing strategies.
• Equipping our sales teams with the knowledge and tools they need to excel.
• Creating content and sales materials that support every stage of the customer buying journey.
• Collaborating with demand generation to drive effective demand creation strategies.
• Understand the buyer journey and develop digital journeys to match.

Key Requirements for Product marketing Specialist

• A Bachelor’s Degree in Marketing, Computer Science, or a related field (an MBA is a strong plus).
• 3+ years of experience in product messaging and go-to-market activities, with a focus on cloud-native development (SaaS product marketing experience is highly desirable).
• Demonstrated success in developing solution offerings, from concept to launch and ongoing differentiation.
• Strong collaboration skills, working effectively with product management and technology partners to create compelling offerings.
• Exceptional written and verbal communication skills.
• The ability to work closely with the Demand Generation team and a solid grasp of content marketing, including multimedia and social technologies.
• Proven experience in a fast-growing company with a track record of delivering results.
• Strong organizational and prioritization skills, capable of managing multiple projects simultaneously.
• A strong commitment to excellence, a solid work ethic, and unwavering integrity in all your endeavors.