Performance Marketing Specialist

Job Description

PERFORMANCE MARKETING Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you.

Roles & Responsibilities for Performance Marketing Specialist

• End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
• Research and execute key aspects of the paid campaign such as audience research, account structure, etc
• Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
• Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
• Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
• Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
• Understand organizational and product goals and map them to specific project deliverables
• Team Handling, Campaign Management, Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads
• Partner with other digital channels to align overall strategy and message
• Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery

Skills for Performance Marketing Specialist

• Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
• Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
• Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
• Understanding of App install ads would be preferred
• Hold expertise to accurately manage monthly allocated media budget
• Strong abilities to prioritize work and deliver things on time
• Excellent interpersonal, communication & project management skills