Job Description
Team Handling, Campaign Management, Google Ads, Meta Ads, Pixel Integration, Google Analytics, Google Tag Manager, LinkedIn Ads, Programmatic Ads, Tiktok Ads
PERFORMANCE MARKETING Specialist who is passionate about their work, eager to learn and grow, and who is committed to delivering exceptional results. If you are a team player, with a positive attitude and a desire to make a difference, then we want to hear from you
Roles & Responsibilities for Performance Marketing Specialist
- End-to-end campaign management on major paid channels like Google Search, Google Display, YouTube and Meta ads
- Research and execute key aspects of the paid campaign such as audience research, account structure, etc
- Analyze paid media campaigns to develop, execute, test, and report on paid media strategies with actionable next-step recommendations, maintaining a high standard of operational excellence
- Execute bidding strategies across clients from various industry verticals, helping to create a roadmap of initiatives to enable defined objectives & KPIs
- Devise A/B tests to drive continuous optimization, bringing learnings into future campaign activities
- Measure and analyze results. Regular reports on what is working, and what is not and propose adjustments to strategies and tactics
- Understand organizational and product goals and map them to specific project deliverables
- Partner with other digital channels to align overall strategy and message
- Responsible for managing marketing spend to ensure budgets are spent accordingly without under/over-delivery
Skills for Performance Marketing Specialist
- Minimum 3-5 years of hands-on experience in ROI/performance-driven search engine marketing (SEM), Display, Facebook, and other ad platforms strategies and techniques
- Experience managing paid media campaigns for large-scale local/regional clients, preferably across different industries
- Sound experience with tools like Facebook Business Manager, Google Analytics, AppsFlyer
- Understanding of App install ads would be preferred
- Hold expertise to accurately manage monthly allocated media budget
- Strong abilities to prioritize work and deliver things on time
- Excellent interpersonal, communication & project management skills
