Job Description

Focuses on customer acquisition and retention to maximize revenue.

Roles & Responsibilities for Growth Marketing Specialist

  • Define target audience and buyer personas.
  • Identify new lead generation and customer acquisition channels.
  • Start and maintain marketing campaigns.
  • Lead the creation and execution of multi-channel marketing campaigns, including digital marketing, social media, content marketing, email marketing, and offline initiatives.
  • Work with marketing data, analyse it and refine strategies iteratively.
  • Improve user engagement by optimizing customer journeys.
  • Implement measures to increase customer satisfaction, CSAT, and thus retention.
  • Deal with marketing automation and find ways to streamline various marketing processes.
  • Continually experiment with different strategies and keep optimizing them.

Skills for Growth Marketing Specialist

  • Marketing Operations
  • Performance Marketing
  • Growth Hacker
  • Demand Generation
  • Inbound Marketing
  • Email Specialist
  • Paid Acquisition

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